Dental Office Theming is Big News for Local News Stations

One of our favorite perks to theming offices all over North America is getting to see our offices pop up in local news across the country. Not only is this a great way for a dental office to get extra exposure and free advertising, but it will make you proud knowing your office is newsworthy.

This is a great opportunity for some free dental office marketing. Don’t miss that chance to get your themed office in the news. Local news channels love to show off unique and exciting stories in the community. Whether you get in the newspaper or manage to bring out a whole news camera crew, any free promotion is welcome.



Here are a couple of examples of themed offices that have made the news to give you some ideas on how to pitch your story to your local news provider.


Practice Finds its Niche with Young Patients

“We’re the Walt Disney World of dentistry,” said Trey Anderson with a laugh.



Smile Town Dentistry Profiles of Excellence

“I knew how challenging it was to get my brother into appointments and my parents experienced an equal amount of stress,” explains Dr. Chadha. “I wanted to help other families; that’s why we decided to open offices that are fun for children of all ages and specially designed to accommodate families with special-needs children.” Dr. Kanani adds, “We are here to help, and we are empathetic to their needs.”



Technology, fun approach to dentistry help make Big Smiles in Milford


“We want to make the whole office fun… We don’t want them to be scared,” said Eunice Lee, one of two pediatric dentists at the office.




The Smile Start Interactive Center at the PDAO Bentonville office is used for new patients aged four to eleven to focus on education and training. In this simulation center, kids can practice brushing and flossing on a large replica of a mouth, look at plaque through microscopes and feel and smell giant cavities. Staff observes each patient to coach them on how to correct their technique, and there’s even a test at the end to keep kids paying attention and taking dental hygiene seriously, while having fun!







We hope these offices inspire you. So don’t be shy, you have a cool and unique office, get your office in the news! Here’s a template you can use to invite a news crew to your office. 

Contact a journalist directly if you can, not just the generic news station contact. Your story could get lost in the shuffle. Find someone who writes about topics similar to your business.

The subject line of your email pitch must contain your news hook – the one thing that makes your story stand out and demand a journalist’s attention.


Try one of these:

1. “Amazing kid-friendly [Jungle/Ocean/Etc] themed office comes to [local area]”
2. “A dental office kids can’t wait to visit!”
3. “From fear to fun, how this local dental office is changing the way kids feel about the dentist.”

And include in your body: 

[Journalist Name], I know you like to write about [local business/events/children/health] and thought this story would be of interest to you. Please find attached below a story about a unique dental office experience designed to reduce anxiety in children.

Make it easy on the journalist you have contacted. Tell them a bit about your history in the area. Any philosophies you have around treating patients. Talk about the problem you are solving for consumers – making going to the dentist easier for both kids as well as their parents. Describe your office and how it is designed to entertain and relax children, better priming them for their appointments. Feel free to allude to any awards you have won for your services.

Attach a photo! A themed office is designed to sell itself.

Lastly, invite the journalist to contact you if they need any more information.

Thanks,
[Your Name] 
[Contact details]





Has your office been featured in the news? Share a link with us to see at info@idskids.com

Check out these related resources for improving your marketing efforts:

Connect Your Social Media Platforms Together To Save Time

3 Quick Tips on Using Theming as a Social Media Promotional Tool

Key Strategies to Jump-Start Your Dental Marketing

Add a Cool Google Office Tour to Make Your Business Page Stand Out

Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.

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How Theming Creates the Ultimate Brand for Your Business

Creating an amazing brand is important. If you don’t know, branding is all of the ways you establish an image of your company in your customers’ eyes. It’s what they think about you when they hear your name beyond just the visuals of a logo.

THEMING CREATES THE ULTIMATE BRAND FOR YOUR BUSINESS

A consistent brand is important for your company’s image, for advertising, for generating new customers, and for the general perception of you and your work. Today we are going to talk about how IDS theming reinforces your brand.


If It’s Not Just a Logo, What is Branding?

Branding is more than just a logo; it is a way of presenting your business to the public and developing trust in your company. Your brand is what people think when they hear your name. It’s your personality!

Red Bull is young and exciting.

Gucci is classy and sophisticated.

Harley Davidson is rugged and free.

Those are the personalities embodied in those famous brands. What is your brand saying to your clients right now? 

How to Create a Strong Brand

Enriching your office with a custom theme is an excellent way to grab people’s attention. Adding murals or 3D elements to your waiting room, reception area, or treatment rooms, turns what can be a scary experience for children into a fun and welcoming atmosphere.

Instead of nervous patients, you’ll have kids excited to go to the “the dentist with the elephant” or the “fun dentist”.

With a themed office, that’s what your personality and brand can be – the fun dentist that caters to kids and gives them the next level of care. Your brand is fun and caring.

Witness Branding in Action, from Online Parent Reviews

A good brand helps people remember you and makes your practice stand out from the crowd. These are real quotes from parents that we found on the Facebook pages of some of our theming clients:


“Makes coming to the dentist fun and something to look forward to!”


“It’s basically a theme park.”


“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”


“The environment is very kid friendly and attract my little one’s attention immediately.”


“We also love the play area-lots of things to do while the kids are waiting.”


“If you’re a kid and you need to go to the dentist, this is the place to go! The atmosphere is fun, friendly, and eases the anxiety of seeing a dentist!”


“I wish they attend adults too! My little girl loves to go here! Is like a magical place to go.”


“…it’s just the perfect place to bring your kids for dental visits.”


“The Disneyland of dentists.”


“Feels like you are in a little amusement park.”


“My son left the dentist with a huge smile, asking to come back again!!”


These sound like offices with a great, memorable brand! They’re fun! You want to take your child there. Children want to go! Theming not only soothes your patients, it makes you stand out from the mundane office down the street. The more you stand out, the more memorable your brand is, and the more likely your patients are to refer your practice to others.





Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you set can help you achieve a better patient experience.

  • Reduce patient anxiety and enhance their relaxation
  • Prime patients and families for their appointments
  • Create positive dental care experiences



Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your space can transform your environment and the overall patient experience.

  • Create “buzz” in the community you serve
  • Accelerate patient referrals
  • Generate positive online reviews


Check out these related resources for great marketing tips for your office:

How to Match Your Marketing Materials to Your Theme

The Best Dental Marketing Tactics and Strategy

What Makes a Dental Practice Successful

Key Strategies to Jump-Start Your Dental Marketing

3 Quick Tips on Using Theming as a Social Media Promotional Tool

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

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RELATED POSTS

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