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What Makes a Dental Practice Successful

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If you’ve ever talked-up a business to a friend you probably said something like – “…there’s just something about that place…” That “something” involves a lot of factors. And the same applies to what makes a dental practice successful.

Success isn’t random. In fact, it requires consistent, intentional energy.

Brand First

The term, “DNA,” might be a useful analogy. A successful dental practice has a certain “DNA” or perhaps you’re more inclined to call it brand “identity.”

From patient care to patient satisfaction to patient experience there are success-drivers at the “cellular” level of every successful practice.

Your practice has a brand identity whether you give attention to it or not. It’s that unique brand identity your patients and families will reference when returning, reviewing, and referring your services.

”Being unique is all about giving your potential patients a reason to choose you over other local dentists. It doesn’t matter whether you focus on a particular speciality or you offer different dental services. Creating a unique perspective on quality dental care services has the power to net and retain many clients.” ^[1]

But what other qualities are needed to create a successful practice?

WHAT MAKES A DENTAL PRACTICE SUCCESSFUL

A Unique Environment (and Culture)

The uniqueness of your practice environment and culture help to preserve your competitive advantage. You’re likely aware that your services don’t solely determine success. But how you deliver those services in alignment with your practice culture will impact your successful outcomes.

Culture is reflected in your…

Personality
Style of leadership
Practice vision and values
Workflows and systems
Team management, communication, and expectations

Generally speaking, culture is how you “run” your practice.

And then there’s your environment. A unique environment is designed on the foundation of your practice culture.

Environment involves a variety of factors.

Design and theme
Amenities
Emotional appeal from curb-to-chair

A unique culture and environment require intentionality. Allow your team to evaluate and contribute to ongoing improvements. And listen to patient feedback and reviews for insight into improvement factors.

Efficient Systems and Workflows

System efficiency is a key to dental practice success. According to the ADA,

”The top 10 percent of dental practices understand that their internal systems are essential to their success. Using outdated systems can easily impact the quality of service you offer to your patient.” ^[2]

Efficient systems and workflows that drive practice success include:

Up-to-date technology that improves your patient care standards from scheduling to treatment protocols.
Balancing production increases with outstanding patient experience.
A culture of ongoing improvement within your practice management strategy.

Training enhanced communication across all practice departments that flows into patient interactions.

Expanded Services

Earlier we noted that your services do not (solely) determine your practice success. But certain services driven by public and/or patient need WILL contribute to the ongoing success of your dental practice.

Again, it’s the uniqueness of what you provide and the culture that supports it that will set your practice apart. Expanding your services provides you an opportunity to grow your patient base.

Adding services…

Gives you a slight edge on your competitors based on what you provide.
Catches the attention of prospective and new patients who are searching for a specific oral health solution.

Expanding your services requires that you listen to what your current patients are asking about.

Listen for trends relative to their oral health goals, problems, and pain points.
Leverage your patient demographic knowledge to improve schedule and specialty options (e.g. early and late appointments, services that appeal to a specific age group, etc).

Patient Engagement

Knowing that you should consistently engage your patients and then how you engage them is vital to dental practice success. Think of patient engagement as the overall patient experience you provide.

Next to your practice environment, an online presence is key to making a first (engaging) impression.

Design (or redesign) your dental practice website as an informative, easily-accessible platform. Highlight your services, your team, and provide a clear call-to-action (CTA) for contacting, scheduling, and/or requesting information.
Provide a secure patient portal on your website. Give patients access to pre-treatment forms (e.g. health history, necessary appointment information, etc)
Deliver useful content via a blog page on your website. Answer questions and provide solutions using conversational (non-technical) language in your posts.
Maintain a consistent presence on social media. Highlight your practice culture and environment (events, milestones, etc) alongside links to helpful oral health content your create and/or curate from other sources.
Ask for reviews and referrals. And use the information in your reviews (positive and negative) to refine and improve your patient engagement strategies.

BEING INTENTIONAL IS KEY TO WHAT MAKES YOUR DENTAL PRACTICE SUCCESSFUL

Check out these related resources on culture, environment, and patient-facing strategies that lead to dental practice success:

The Best Dental Marketing Tactics and Strategy

What is Patient Experience and Why Does It Matter?

Jump-Start Your Dental Marketing with These Key Strategies

And make an investment that helps assure your successful outcomes.

Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you create can help you achieve a better patient experience.

Reduce patient anxiety and enhance their relaxation
Prime patients and families for their appointments
Create positive dental care experiences

Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your niche can transform your environment and overall patient satisfaction…whatever your dental niche.

Create “buzz” in the community you serve
Accelerate patient referrals
Generate positive online reviews

A Practical Guide to Creating an Exceptional Patient Experience

Download Our White Paper: Alleviating Patient Anxiety Through Office Theming

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn more tips to make your dental practice successful.

^[1]The 7 Secrets to a Successful Dental Practice

^[2]The 7 Secrets to a Successful Dental Practice

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The Best Dental Marketing Tactics and Strategy

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What’s the most strategic thing you do in your dental practice (besides patient treatment)? Dental marketing! But what is the best dental marketing tactic and approach?

Before you answer and take the next step, your success could rely on a shift in thinking about your overall approach to dental marketing.

Is It Really About “Tactics?”

That’s an even more important question to this discussion. Thinking tactically about your marketing is an advantage with one caveat:

Assuring that your marketing tactics still create a connection with your audience rather than a feeling of being “conquered.”

Perhaps that’s the deeper issue with a marketing narrative that borrows from battle-worn language (e.g tactics, strategy, etc).

But not to overthink the language you use (another common misstep in marketing). You could probably use a kick-start however you approach finding the best dental marketing strategy to acquire (and keep) dental patients.

Lifetime Patient Value

The best start to any marketing effort is understanding what Phil Bressler discovered. Bressler was a top Domino’s Pizza franchisee in Baltimore, Maryland.

He calculated that a loyal pizza customer was worth approximately $4,000 to his franchise. Those figures were based on the math that the average pizza customer would purchase 50 $8 pizzas on average annually.

That’s $4,000 over a ten-year span!

Consider how that insight could transform your patient experience – beginning with your dental marketing. Thinking in terms of lifetime patient value (LPV) could change much about how you approach not just marketing but every aspect of your practice.

Front-desk conversations
Treatment planning, scheduling, and clinical conversations
Your marketing initiatives

An LPV (Lifetime Patient Value) perspective sees your dental marketing strategies not as an isolated, one-time encounter…but as a series of encounters that creates ongoing engagement for “life!”

Compel more inquiries
Build your patient list
Solve problems with informative, useful content

USE CONTENT AS THE BEST DENTAL MARKETING TACTIC FOR CREATING LOYAL, LIFETIME PATIENTS

Solve Problems with Solution-focused Content

Patients value services that ultimately solve their problems. The path to a specific solution often involves creating awareness of a problem or highlighting a desired result.

Pain is a common problem-solution motivator. Another could be perceptions about being healthy or achieving a certain appearance.

Your dental services provide solutions to those and more. And the best dental marketing helps highlight the core motivation for your services as solutions.

Answer Questions with Informative, Useful Content

Marketing often defaults to a “selling” narrative. And that understanding is what sets content apart as a best dental marketing strategy.

Ultimately, the value of content is that it answers the questions the public and your patients are asking. Dental content marketing creates a bond that leads to trust between you and your “audience.”

In essence, their questions allow you to educate/inform them via intentional content with answers to their questions about a particular issue or service.

Use your blog content to answer specific questions being asked by your patients/families.
Create and deliver email content containing links to your informative blog content or other on-topic content.
Curate and share content on your social media “channels” that answers patient/family questions.

Listen to Patient Interactions and Reviews to Create Patient-centric Content

Every patient conversation – face-to-face or online – contains something of value. The more intuitively you and your team listen the more patient-focused your content will become.

Listen beneath the surface and between-the-lines of what a patient/family is saying or asking.
Mine patient reviews (positive and negative) for nuggets of insight that can improve your dental marketing via a content-based strategy.
Get to know your patient’s/families’ emotional connections to dentistry.

Content that connects will ultimately be the result of leveraging your patient conversations and communication.

And remember, it’s not about a one-and-done tactical approach. The best dental marketing strategy is a commitment to creating lifetime patient value: loyal patients who trust you for solutions to problems and answers to questions.

Maximize the best dental marketing strategy and create lifetime patient loyalty.

An effective dental marketing strategy starts with the patient-persona. And getting acquainted with each patient’s persona can improve your marketing success.

Check out these related resources to generate ideas and create a best dental marketing strategy for your practice:

How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)

5 Dental Marketing Ideas (and Strategies) for Increased Patient Recall

Key Strategies to Jump-Start Your Dental Marketing

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.

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5 Dental Marketing Strategies for Increased Patient Recall

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Marketing is more than a one-and-done activity. In fact, as it relates to dental marketing ideas for increased patient recall it requires a more strategic, ongoing approach.

Why specifically recall?

Mastering the recall process keeps dentistry front-of-mind for your patients. That’s important because it creates a lifetime care focus in their mind rather than a reactive, problem-centric approach.

It’s Time to Move Beyond “Problem-centric” Dentistry.

Perhaps you’re not consistently guilty. But on occasion you might be tempted to say something to a patient such as,

“Well, everything looks good today…didn’t see any problems…”

While well intentioned, that narrative communicates something that could be harming your recall success.

Hearing “no problems” (although a good result) takes away from the lifetime value of dental care. And the lifetime perspective can make a huge difference in your recall success and overall dental marketing strategy.

WHAT PATIENT RECALL SUCCESS LOOKS LIKE AS DENTAL MARKETING STRATEGY

Recall Success Maintains an “Audience” (Patient) Connection

Much of your dental marketing and recall effectiveness comes down to communication. But keep in mind that how your patients communicate is ever evolving. It helps to “think” like they do. One recall strategy might not be effective for every demographic of your patient base.

Mailing a postcard to a patient in their 20’s or 30’s will likely be ignored. In the same way a text or email might be overlooked by a senior aged patient.

There are exceptions as technology and mail strategies are concerned. But a more patient-sensitive recall strategy will allow you to tailor it to each segment of your database.

It’s particularly useful to ask your patients what mode of communication they prefer.

Recall Success is a Well-timed Process

Timing can vary from patient to patient. Yet generally speaking there are better days and times to assure you’re getting their attention.

For example, a Monday phone call, voice message, email, or text message is likely to be a wasted effort. Most return from a weekend of less related interaction to a full inbox or media stream.

The following are recommended communication “sweet-spots.”

Phone calls: studies reveal greater success on Wednesday or Thursday afternoons.
Emails: send midweek around 10 a.m. according to email marketing strategists.
Text (SMS) messages: send daily between morning and evening “rush” hours.

Recall Success is a “Rinse-and-Repeat” Process

Repetition, repetition, repetition! Repeating your message is key to compelling your patients to reschedule.

It’s important that you vary your message and take a scatter approach to how you communicate with your patient base.

And speaking of “how” you communicate…innovate around these five dental marketing ideas for recalls.

FIVE DENTAL MARKETING IDEAS FOR INCREASED PATIENT RECALL SUCCESS

1. Revive Direct Mail

Again, a specific demographic within your patient base will respond to a compelling direct mail strategy. But the key to reviving its effectiveness is assuring it’s compelling – whomever the recipient is!

Send useful content via newsletters, postcard appointment reminders, and engaging (on-topic) brochures.
Build relational momentum on a well-timed delivery schedule. Recall mailers work best on an every three months timeline and postcard reminders three weeks before an appointment.

2. Revolutionize Email

You can keep your dental marketing costs lower by utilizing email. But that’s not the only reason to use it as a recall strategy.

Email is perceived as less invasive. Even so, it’s vital that you respect your patient’s time and inbox by making sure your email strategy delivers value.

Deliver routine (monthly or quarterly) e-newsletters, personalized promotions, and ongoing appointment reminders.
Stay connected with your patients via useful newsletter content and timely recall reminders (every six months).
Follow delivery frequencies that align with appointment follow-up and scheduling timelines.

3. Reconnect with Text (SMS) Messages

SMS (text) messaging can be used as an effective dental marketing tool. The reason has a lot to do with how we’ve come to use texting as a fluid communication channel.

That said, it’s essential that you respect the medium as you use it for recalls and other marketing strategies.

Text appointment reminders, available/last-minute schedule openings, and limited time promotions.
Compel a response by using a clear call-to-action that provides useful and/or immediate value.
Keep promotional content to a minimum via SMS. You don’t want to be, or sound, “spammy”.

4. Re-engage with Social Media Content

Social media channels enable you to stay connected to your patients via a wide variety of content. And you can engage them without direct communication by appearing in their newsfeed(s).

Curate and share useful dental themed content to stay front-of-mind and prompt a scheduling reminder.
Share your own blog content (linked to your practice website) to provide oral health tips.
Post patient testimonials (with permission), reminders about essential dental care (e.g. teeth cleanings, etc), promotions, team and practice photos, and targeted (paid) ads with a clear CTA (call-to-action)..
Share content on an appropriate schedule and maintain a balance of useful (themed) content to promotional (reminder) based content.

5. Restore Face-to-Face Connections

It’s fundamental to your dental marketing strategy that you relate personally to your patients. Access to technology and content delivery channels should align with and support good old-fashioned face-to-face communication.

Maintain a “marketing-mindset” that maximizes every patient conversation as an opportunity to encourage consistent oral health care.
Remind patients personally (as they depart each appointment) to engage with you on social media, to refer your practice to family, friends, and co-workers, and to leave a review about their experience.
Get out into your community. Be a recognized authority for general and oral health through community events and promotional opportunities.

Maximize your dental marketing ideas and increase your patient recall success!

Effective systems start at the idea level. And turning those ideas into a system for increasing your recall success can lead to healthier patients and more production.

Check out these related resources to generate dental marketing ideas and create a more sustainable recall system:

How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)

Key Strategies to Jump-Start Your Dental Marketing

The 3 Social Media Sites You Should Be Promoting Your Business On and Why

Download Our White Paper: Alleviating Patient Anxiety Through Office Theming

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide.

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Our Top 5 Hands-Free Waiting Room Ideas to Engage and Entertain Patients

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1. I Spy Wall Murals
2. Coloring Pages or Activity Sheets
3. Suspended 3D Decor
4. Interactive Floor Projectors
5. Put On a Good Movie
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Between the social distancing policies, masks, extra PPE, and barred-off areas, your waiting room might be feeling a bit cold, unfriendly, or even a little scary to your patients these days.

Or maybe you’ve looked around your empty waiting room while patients wait in their cars and thought it looked dull or lonely. If that sounds like you, then now might just be the perfect time to make some upgrades to welcome patients back into your office with a fun, new look.

Since the arrival of COVID, one of the most common questions we’ve received is how to engage and entertain younger patients before their appointments without adding shared touch points (and therefore more cleaning time to your staffs’ plates). Read on for our top 5 hands-free recommendations!

1. I Spy Wall Murals

I Spy Wall Murals have always offered an incredible value due to their multi-purpose use as colorful decor and a fun waiting room activity. This is especially true in today’s world when you consider that it keeps kids entertained without resorting to screen time or the need for hands-on games. Another added bonus? I Spy pictures games can boost kids’ memory and visual learning, which parents will definitely appreciate.

Another great perk is the companion activity sheets that you can easily print at your office. They can search for all the items listed on the scavenger hunt list, where dozens of items are hidden within the illustration. It’s like a Where’s Waldo book, but as decor for your office wall!

Would you like to see a sample of an I Spy Wall Mural?

Enter your info below to receive a PDF with a jungle and underwater sample. Grab your kids (or do it yourself) and see how many objects you can find.

Download a sample of an underwater and jungle I Spy Wall Mural from IDS:

Speaking of activity sheets….

2. Coloring Pages or Activity Sheets

While your patients are checking in for their appointments, you can offer them various coloring pages and activity sheets to work on while they wait. You can also give them a set of disposable crayons, so there’s no need to share with other patients throughout the day. Or, if you send out appointment reminder emails, you can always attach some to the email and let them know they can print them off to bring along while they wait.

There are some great free coloring pages online that you can find. We also have a selection of free downloadable coloring pages and activity sheets, as well as drawing lessons, available on our Kids Club page.

Patients have fun, parents can relax while their kids are occupied, and staff have an effective time-management tool that does not require any extra cleaning. Everybody wins!

3. Suspended 3D Decor

If your priority is to keep decor out of reach or to not increase the amount of sanitizing in your office, suspended 3D decor can make the environment fun for all ages. It can even serve as your smiling welcoming committee – no masks required here!

Waving character above the treatment chair in a private exam room.

Hanging decor like this is great for treatment rooms where patients will be spending most of their time laying back in a treatment chair looking up. In waiting rooms this type of a decor does not take the place of seating areas.

4. Interactive Floor Projectors

This technology combines a high-quality projector with optical sensors to create a virtual playground. Kids can explore, make art, and play games by simply moving in the projection area – no hands-on contact required!

There are a few options out there, but the hands-down (or hands-off) winner is BEAM.

As pioneers of the technology, they have the best gear and a game library of over 200 titles. IDS is proudly a distribution partner, so if you’d like more info, reach out and we can make some recommendations for how to best integrate it into your space!

5. Put On a Good Movie

There’s no shame in simply putting on a good movie to keep the kids occupied before their appointment. There’s really no right or wrong when it comes to keeping kids entertained, so pop in a head bopper like Frozen, Moana, or Coco. You might feel a “Un Poco Loco” after listening to “Let it Go” all day, but you might be surprised how far it goes with the kids’ mood before heading back for their treatment.

These are just a few of our favorite solutions when it comes to hands-free waiting room entertainment.

Check out these great resources for more ideas for your practice, during COVID times or not.

Check out these related resources for keeping your office safe:

FAQ about Covid-19 and Keeping Your Theming Clean

Our Top 5 Hands-Free Waiting Room Ideas to Engage and Entertain Patients

Using TV as a Positive Distraction for Kids

Download an I Spy Mural Sample

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

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How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)

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Prioritize and Refine Your Communication
Manage Your First Impression
Seek Feedback and Strategize Around It
Use Social Media the Right Way
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There’s no doubt that dentistry is a health essential and that you’re committed to helping people prioritize their oral health. This priority is probably one of the factors that drives you to strategize about how to get more patients in your dental office.

It’s a win-win, really!

Patients improve their dental health.
Your practice increases its patient base.

Keep Your Competitive Edge

More and more dental practices are launching. The irony is that at the same time less and less people are seeking dental care.

That reality creates a competitive market.

Carving out your place in a seemingly saturated and lower-demand niche requires strategic planning and competitive execution of those strategies.

HOW TO GET (AND KEEP) MORE PATIENTS IN YOUR DENTAL OFFICE

Prioritize and Refine Your Communication

Everything about your dental practice communicates something. It’s vital that what’s being seen and heard by your new and current patients leads to long-term relationships.

Remember that communication is a two-way street. What you say and what your patients hear, see, and experience are two distinct realities.

Patients will often decide if they’re being heard during the first interaction they have with you and your team.

Are you listening to their fear, pain, and goals?
Are you “talking-over” them when discussing their treatment relative to finances or timing?

Make communication a top priority for patient acquisition (and patient retention).

Use engaging language on phone calls, in face-to-face interactions, and online.
Honor their responses to appointment scheduling, treatment presentations, and financial conversations.
Give them the opportunity for feedback via reviews and referrals (more on that in a moment…)

Manage Your First Impression

The first encounter a prospective patient has with your dental practice will likely determine their next steps. And these days that encounter will be online a majority of the time.

First impressions are typically formed through your website and/or an online search. This reality drives how to get more patients in your dental practice through digital strategies.

Start with your website. Think of it as a 24/7 salesforce investment.

Is it current? Make sure your images, staff information, open hours, services, contact information, etc. are up to date.
Does it look appealing? Relevance includes design and ease of use (navigation).
Is it responsive? Screen layout and mobile capability are key responsiveness factors.
Are you being found online? This is a question of SEO (Search Engine Optimization) and your capability of being located through organic (fresh, original) content and local keywords.

And…

Routinely train “friendliness” into your team across every department. From the front desk to your clinical team to those responsible for insurance and financials – keep the impression friendly and engaging.

Emphasize “etiquette” (greeting, etc.).
Exemplify kindness and courtesy.

Seek Feedback and Strategize Around It

It makes sense that you might not truly know how you’re doing as a dental practice unless you ask. It’s been said that, “feedback is the breakfast of champions…”

That means every patient interaction is ripe for review. You’re perhaps aware that many patients are quick to provide positive or negative feedback.

It’s better for your practice that you welcome their feedback – however it’s served. People (your patients included) like to know their voice and opinion matters.

Create a feedback loop that’s easily accessible. Use an online form or a timely follow-up text, email, or phone call post appointment.
Ask them specific questions relative to their experience with their treatment, your team, and your practice overall.
Give them an opportunity to share insights about how you could improve. This helps them get on the solution-side of their experience (rather than the problem-side of it).

And when you receive feedback/reviews (positive or negative):

Create a processing loop. Have a default response throughout your practice that consistently listens to any and all feedback and patient reviews.

Share patient responses with specific team members (when applicable) and your entire team as a training opportunity.
Mine your online reviews for improvement “nuggets.” Use all feedback (positive or negative) to make changes where necessary.

It makes sense to have a presence on social media these days. But being on social media and using your chosen channels effectively requires being intentional.

Lack of activity can be almost as detrimental as too much of the wrong kind of activity on social media. For example, sharing content but not engaging those who read or comment is equally as ineffective as randomly sharing content without any strategic goals.

Post content according to what creates the most engagement. Research daily frequencies (two times per day is a common sweet spot) and the optimum time of day to post your content.
Curate and share content that will be of interest to the dental-seeking public and your patients.
Balance curated (of-interest) content with personal (in-house) content (e.g. team, services, promotions, etc).
Respect privacy and HIPAA compliance on all posts that reference a patient or treatment. And avoid distasteful images or overly technical or clinical themed content (does anyone really want to see that?).

OPEN THE DOOR TO NEW STRATEGIES ON HOW TO GET MORE PATIENTS IN YOUR DENTAL OFFICE

Your environment sets the tone for how effectively you attract (and keep) patients. Set your environment up for success from the very first impression.

Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you create can help you achieve a better patient experience.

Reduce patient anxiety and enhance their relaxation
Prime patients and families for their appointments
Create positive dental care experiences

Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your niche can transform your environment and overall patient satisfaction…whatever your dental niche.

Create “buzz” in the community you serve
Accelerate patient referrals
Generate positive online reviews

Check out these related resources for how to attract and keep more dental patients:

The Importance of a Website for Promoting Your Dental Practice

How to Get Online Reviews for Your Dental Office (and Respond to Negative Ones)

The 3 Social Media Sites You Should Be Promoting Your Business On and Why

A Practical Guide to Creating an Exceptional Patient Experience

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn more tips to help you get more patients in your dental office.

CONNECT WITH A CREATIVE CONSULTANT

GET STARTED TODAY

HAVE AN IDEA? LET’S TALK!

VIEW OUR PRODUCTS

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Brand First

WHAT MAKES A DENTAL PRACTICE SUCCESSFUL

A Unique Environment (and Culture)

BEING INTENTIONAL IS KEY TO WHAT MAKES YOUR DENTAL PRACTICE SUCCESSFUL

Invest in Your Patients

Invest in Your Business

JUMP TO SECTION

Is It Really About “Tactics?”

Lifetime Patient Value

USE CONTENT AS THE BEST DENTAL MARKETING TACTIC FOR CREATING LOYAL, LIFETIME PATIENTS

Solve Problems with Solution-focused Content

Answer Questions with Informative, Useful Content

Listen to Patient Interactions and Reviews to Create Patient-centric Content

Maximize the best dental marketing strategy and create lifetime patient loyalty.

JUMP TO SECTION

Why specifically recall?

It’s Time to Move Beyond “Problem-centric” Dentistry.

WHAT PATIENT RECALL SUCCESS LOOKS LIKE AS DENTAL MARKETING STRATEGY

Recall Success Maintains an “Audience” (Patient) Connection

Recall Success is a Well-timed Process

Recall Success is a “Rinse-and-Repeat” Process

FIVE DENTAL MARKETING IDEAS FOR INCREASED PATIENT RECALL SUCCESS

1. Revive Direct Mail

2. Revolutionize Email

3. Reconnect with Text (SMS) Messages

4. Re-engage with Social Media Content

5. Restore Face-to-Face Connections

Maximize your dental marketing ideas and increase your patient recall success!

JUMP TO SECTION

1. I Spy Wall Murals

Would you like to see a sample of an I Spy Wall Mural?

Download a sample of an underwater and jungle I Spy Wall Mural from IDS:

2. Coloring Pages or Activity Sheets

3. Suspended 3D Decor

4. Interactive Floor Projectors

5. Put On a Good Movie

Check out these great resources for more ideas for your practice, during COVID times or not.

Check out these related resources for keeping your office safe:

JUMP TO SECTION

Keep Your Competitive Edge

HOW TO GET (AND KEEP) MORE PATIENTS IN YOUR DENTAL OFFICE

Prioritize and Refine Your Communication

Manage Your First Impression

Seek Feedback and Strategize Around It

Use Social Media the Right Way

OPEN THE DOOR TO NEW STRATEGIES ON HOW TO GET MORE PATIENTS IN YOUR DENTAL OFFICE

Invest in Your Patients

CONNECT WITH A CREATIVE CONSULTANT

GET STARTED TODAY