5 Easy Ways to Use an Award to Market Your Dental Office

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

How Do You Find Awards?

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself.

Magazines, newspapers, and websites love to run “Best of…” contests and issues.

You can even check out mom blogs and parent groups for more award opportunities.

Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”.

HERE ARE SOME SIMPLE WAYS YOU CAN USE AN AWARD TO MARKET YOUR BUSINESS:

1. Get Your Award in the News

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

2. Announce Your Award

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering and holding the award to make it more personal.

3. Put Your Award on Your Website Bio

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials. We’ve seen many dentists add them to the footer of their website as well.

4. Display Your Awards

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

You’ve probably seen signs on your favorite pizzeria that say “Voted Best Pizza” or a Tripadvisor sticker at a tourist attraction. These are social proof that these are places you want to check out. Why not do that same for your dental office?

5. Add Your Awards to Your Marketing Materials

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!


Check out these related resources for improving your marketing efforts:

The Importance of a Website for Promoting Your Dental Practice

Key Strategies to Jump-Start Your Dental Marketing

How to Get Online Reviews for Your Dental Office

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn more tips for helping with your online presence.

New call-to-action


IDS IS PROUD TO ACCEPT THE ALBERTA BUSINESS AWARDS – MARKETING AWARD OF DISTINCTION

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin

View All posts
Subscribe

Related Posts

Recession-proofing Your Dental Business Marketing Strategy in 2023

January 2, 2023
There’s an assumption that dental practices, like grocery stores, are immune to recessions. After all, people need to eat. And they still need to take care of basic health issues. Yet a landmark study published in the Journal of the American Dental Association confirmed what dental professionals who have been through economic downturns already know: […]
Read More

Considerations When Creating Your 2023 Dental Practice Marketing Budget

January 10, 2023
Wow, that year went by quickly. It’s hard to believe that 2023 is here. A new year means it’s time to start setting your marketing priorities and building out your marketing budget. But what are those with an ear-to-the-ground saying about developing a dental practice marketing budget for 2023? Growth-driven dentists should maintain or boost […]
Read More
Multiple photos of clients posing for photos with various mascots

5 Benefits of a Mascot for Pediatric Dental Offices

November 10, 2022
Before we highlight the benefits of having a mascot, let’s answer a few basic questions about mascots in general… What is a mascot? A brand mascot is a character that represents your company, or ‘brand‘. Companies use brand mascots as a spokesperson to promote goods and services as a part of their marketing strategy. What […]
Read More

Add a note to this photo: