The IDS Checkup Blog

Hello! We’re the IDS team, the people behind the dental office theming giant that is Imagination Design Studios. We’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, dentistry and more.

Interview with Dr. Brett Pack – A Themed Office is a Blessing

September 15, 2021
Today we’re talking to Dr. Brett Pack and following up with him 2 years after we installed underwater theming in Moses Lake Community Health Center. Find out how the center has benefited from the addition of fun and colorful themed decor. Watch the video to hear from Dr. Pack and marketing manager Stephanie Melcher and […]
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Dental Office Theming is Big News for Local News Stations

July 3, 2020
One of our favorite perks to theming offices all over North America is getting to see our offices pop up in local news across the country. Not only is this a great way for a dental office to get extra exposure and free advertising, but it will make you proud knowing your office is newsworthy. This […]
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Creating Online Buzz Starts Offline for Dental Practices

January 3, 2020
When creating a digital strategy, marketing teams typically think in terms of online activity and create digital content designed to convert views into clicks. Clicks then convert into appointments, with bonus points whenever it’s a new patient. But here’s the thing – it’s NOT a one-way street. Your digital strategy is incomplete if it doesn’t […]
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5 Tips for Getting the Most Out of Your Office Photo Op

August 1, 2019
With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great dental office promotion idea for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain […]
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The 3 Social Media Sites You Should Be Promoting Your Dental Office On and Why

November 15, 2018
In the age of technology and digital communications, it is becoming increasingly important to market your dental practice through social media. Traditionally, mailed leaflets, phone calls, and word-of-mouth were the main sources of new clients. There are approximately 247 million U.S. social media users as of 2019. That is a massive market waiting to be tapped by your practice. […]
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How to Get Online Reviews for Your Dental Office (and Respond to Negative Ones)

October 1, 2018
Reviews matter for small business, especially if you cater to the public. Online reviews bring the benefit of social proof, something we have talked about before. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. 91 percent of people regularly or occasionally read online reviews. 84 […]
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5 Easy Ways to Use an Award to Market Your Dental Office

March 2, 2018
Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business. Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is […]
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Connect Your Social Media Platforms Together To Save Time

September 4, 2017
In previous blog posts we’ve discussed social media and offered a few ideas to get the ball rolling. However, sometimes it can be hard to manage all of your different social media profiles.  Most dentists have a social media profile on Facebook, Twitter, and Instagram. Here are some tips for relieving a little time and effort […]
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Bring in New Patients with a Grand Opening Theme Reveal!

August 4, 2017
Once your office has been completed, the importance of a Grand Opening Theme Reveal should not be undervalued. Whether you have themed an existing office or built one from the ground up, a Theme Reveal is a perfect opportunity to connect with the community and gain new patients. By hosting an event for families, it […]
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3 Quick Tips on Using Theming as a Social Media Promotional Tool

December 1, 2016
Theming your office can be a great way to attract customers by word of mouth and online. As of 2018, 3 out of every 4 Americans own a computer and 96% of adults own a smartphone. That’s a lot of people going online every day! More and more these people are using the internet to find dentists. […]
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Celebrating Different Holidays in Your Dental or Medical Office

November 1, 2016
Kids love holidays! Celebrate the holidays in your office with costumes, decorations, and contests! If you have IDS office theming, don’t miss the opportunity to throw a Santa hat on an elephant or turn a crocodile into a spooky ghost for Halloween! Fun photo opportunities are available everywhere in your themed office. Here are some […]
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