Case Study – Adding Theming to Increase Profitability and Patient Satisfaction

One of the main benefits of IDS office theming is how it can help you grow your business faster. IDS has themed over 300 offices and more than 30% of our clients have come back to theme a second (or third, or seventh) additional office. Theming has brought them success and allowed them to expand, adding more theming or opening additional locations. This is the story of one of those successful clients.

“In 5 years we became a multi-million dollar office and we attribute a huge amount of our success to IDS.”


Small Start – Big Results

In 2010, Dr. Michael Lateiner came to IDS to add theming to the reception area in his small dental office. His goal was to create a fun space for his patients and to increase the number of patients the practice saw. Focusing on the reception area, he began with a few murals, desk cladding, and a children’s play area.

iDr. Lateiner knew his theming was a great way to connect with kids, but he didn’t yet realize its true potential; his office now had a competitive edge that was memorable, shareable, and drew in kids and parents alike.

Stage 1 of theming in 2010.


Expanding in Popularity

The popularity of Dr. Lateiner’s themed office grew over the next 5 years, increasing his profits and giving him the funds necessary to take over the neighboring office space. He removed the adjoining wall and expanded his treatment area and the reception to make room for even more patients.

With a newly expanded space, Dr. Lateiner was ready for additional theming to help further grow his practice. In 2016 IDS added murals, a photo op, a themed brushing station, and even theming in the x-ray room – more than double what had been installed years before.

Stage 2 of theming – expanding into a larger floor space.


“We hoped IDS theming would provide a 10X return on our investment and, well, our expectations have been exceeded.”




Doubling Down on Theming

In 2017, only a year after Dr. Lateiner’s previous project, he and his wife, Dr. Gloria Fulman, began construction on a new office. They immediately contacted IDS to plan a fully themed office.


“We were so happy with the results from our first office that we had the confidence to open a second one. This time we gave IDS complete creative freedom.”



Concept sketch drawn by the IDS Team.


IDS created travel themed decor, featuring caricatures of a young Michael and Gloria adventuring around the world. Extensive murals, photo ops, and brushing stations transformed this office into a kid-friendly environment that parents and patients love.

“Patients come into the office and are immediately comfortable. The parents can’t stop taking pictures.”




“IDS has the whole package. Their creations help make our patients comfortable, happy, and excited to visit us. This, in turn, creates happy parents who are now more willing to bring their children regularly. The end results allow us to provide better dental care to our patients while ensuring the practice grows profitably.”




Invest in the full potential of your office and become an IDS success story like Dr. Michal Lateiner and Dr. Gloria Fulman.


IDS office decor will benefit your office. We see it again and again with our existing clients. Contact us to become a successful member of the IDS family too!



Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you create can help you achieve a better patient experience.

  • Reduce patient anxiety and enhance their relaxation
  • Prime patients and families for their appointments
  • Create positive dental care experiences



Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your niche can transform your environment and overall patient satisfaction…whatever your dental niche.

  • Create “buzz” in the community you serve
  • Accelerate patient referrals
  • Generate positive online reviews

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Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn more tips to help you get more patients in your dental office.


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