4 Ways Social Media Can Help Promote Your Library

Social media can be a powerful tool for libraries when it comes to marketing their establishment. From connecting with their communities to promoting their services, social media gives librarians a unique opportunity to connect with their visitors directly. Building a presence online can help build your library’s brand and how people perceive your space even before they visit.

Before we get started, it’s important to choose the social media platforms that are most relevant to your library and your community. Some popular platforms for libraries include Facebook, Instagram, Pinterest, and yes, even TikTok. Each platform has its own unique features and audience, so it’s worth taking the time to consider which ones will be the most effective for your needs.

In this blog, we’ll show you 4 ways that librarians can use social media to stay connected with their visitors and, in turn, build more readers in your space.


1. Update and Inform Library Patrons with Social Posts:

One of the main benefits of social media for libraries is that it allows you to share updates, information, and resources with your patrons in real-time. This can be especially useful for promoting events, such as book clubs, author talks, and workshops, as well as for sharing news about new acquisitions, services, and programs.

You may have useful information and resources that you know would help benefit your patrons. By using social media, you’re able to share that information or supply a link to the blog that holds the information. This helps bring more traffic to your website and further show that the library is a source of knowledge – both online and offline.

The day of waiting for the library to open and speaking on the phone for information is behind us. Nowadays, your visitors can directly message you on your social platform for inquiries about your libraries. This helps your space feel more connected and speeds up the process when helping your community. Your patrons will feel appreciated knowing that they can connect with their local library in seconds.

Some ideas for types of content that libraries can share on social media include:

  • Announcements about upcoming events and programs
  • Previews of new books, movies, and other materials
  • Book “unboxings” showing new deliveries to the library
  • Links to online resources, such as databases and e-books
  • Tips and tricks for using library services, such as borrowing materials or accessing online resources
  • Inspiring quotes or interesting facts related to books and reading


2. Build Engagement with Your Online Community:

Librarians can use social media to engage with their community, making their relationships with their visitors stronger. By creating content and posting online, you are opening an online door for your followers to comment, like, and share what their local library is doing. Doing this shows that your library is active, even when your visitors are away physically.

Take Advantage of Existing Communities

Join the #BookTok community, a subcommunity on the app TikTok which is focused on books and literature, to get your posts global engagement. From book reviews to writing tips, plot reenactments of popular novels and more, #BookTok is a delightful corner of TikTok that encourages followers to enjoy literature. The #BookTokChallenge might be one of the few TikTok challenges that are actually wholesome and inspiring to viewers.

User Generated Content

User-generated content is content that is created by customers and posted to social media. UGC comes in many forms, including images, videos, or testimonials. One particularly effective way to engage with your patrons and create user-generated content is to set up a photo op in the library. This can be as simple as setting up a backdrop or props related to a particular theme, and then inviting patrons to take photos and share them on social media using a designated hashtag.

Create hashtags specific to your library’s photo op area that people can use when posting their photos online (e.g., #LibraryNamePhotoOp, #lovemylibraryname). You can also run contests where people who post using these hashtags can win prizes such as books or gift cards! This will not only increase engagement with your existing patrons but also draw in new ones who might otherwise never have heard of your library before!

Your followers are gateways to more visitors to your library. By having your followers share your posts and events, it gives your library new potential visitors that can come through your door.

Open Communication

What’s great about social media is that it becomes a two-way street. Online platforms such as Facebook, Instagram, and Twitter give you the ability for your patrons to message and respond to your questions.

Consider asking your audience what events they would like to see from their library, or what genres of books the library should bring in. Maybe you want to learn about what new improvements your visitors want from your library, social media allows you to get that information in an instant.

Giving your visitors a platform to speak will show that you are actively trying to better your establishment for its community.

In addition to sharing your own content, it’s also important to engage with your patrons and encourage them to participate.

Great engagement activities include:

  • Asking for feedback or suggestions from patrons about what they’d like to see at the library
  • Responding to comments and questions from patrons in a timely manner
  • Encouraging patrons to share their own photos, reviews, and experiences at the library using a designated hashtag
  • Running social media contests or challenges, such as a “book spine poetry” contest or a “shelfie” challenge (a photo of someone’s bookshelf)


3. Reach a Larger Audience and Build a Community:

Having an online presence grows your ability to build your library’s community by helping you reach a larger audience than traditional advertising methods.

Through social media platforms such as Facebook, Instagram, and even Tiktok, you are able to see your visitors and how they interact with your space, both online and offline.

Consider hosting a hashtag for your library so that you can stay up-to-date and see the latest posts happening at your location. Reposting these posts can show that you’re actively engaged with your community and care about what your patrons are doing.

By reposting your community’s content, you actively build your library’s ‘User-Generated Content.’ This content, created by your community, showcases the vibrancy of your location. Sharing, tagging, and reposting your visitor’s posts can have your patrons feel noticed, and part of a bigger community.

This especially works if your library’s decor is unique and different from your typical library, which leads to our next point…

Library story time area with sculpted tree.


4. Show Your Library’s Personality on Social Media:

In today’s society, younger generations such as Millennials and Gen Z place a strong emphasis on values and beliefs when they interact with businesses. As a result, it is crucial for businesses to not only provide high-quality products or services but also have a brand identity and mission that aligns with their target audience. This is where effective marketing comes in.

In the case of libraries, social media can help showcase the library’s personality and create a unique brand identity. By sharing stories and experiences, libraries can build a sense of community around their brand, connecting with followers who share similar values and beliefs. This approach can help libraries attract a younger audience and establish a stronger relationship with their current patrons.

Show off your people and their personalities.

Having a social media platform allows your library to have its very own spotlight. This allows librarians to show all the details that make your library special and unique compared to others. This is especially important because it gives your space personality and further grows the atmosphere that you’ve worked so hard to build in person – online.

Put a spotlight on your building and the amenities it has to support people in your community.

If making your library more unique and appealing is one of your priorities, consider looking into custom theming to have your library stand out. Theming creates a welcoming and safe space for children to come and explore literature, showing you care about the comfort of families in your community. Theming is an easy way to convey how the atmosphere or your library should feel and look the moment a visitor comes in. Your library theming can range anything from contemporary minimalistic styles to fun and whimsical and appeal to your younger audiences and families.

Click here if you’re interested in how you can add custom theming to your space.


Social Media Can Help Promote Your Library

Whether it be to share information, build engagement, build your community, or show the well-deserved spotlight to your library, social media can be a powerful tool to help all of that and more.

By being on social media, you are not only growing your potential reach, but you are also showing your involvement with your community. Who knows? Maybe your post will become a new member one day!

By using social media effectively, you can strengthen your relationship with your patrons and attract new ones to your library.


Check out these related resources for making your library an exciting place to learn:

Unique Decor Ideas for Libraries

Tips for Creating a Presentation Area in Your Children’s Library

Say Cheese! Playful Photo Op Inspiration

The Benefits of Themed Decor for Kids

Explore Examples of Children’s Library Decor

Contact Imagination Design Studios (IDS) to get started transforming your library into a place that captures everyone’s attention!

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Tips for Creating a Presentation Area in Your Children’s Library

A library’s storytime area or presentation area is a great space to engage with your community and draw attention to your library. Having exciting decor in a library’s interior area can be a great way to appeal to kids and families. Kids will be excited to attend events and visit the library knowing that it has a space built for them.

Here are ways you can enhance your presentation area and leave an impression on your visitors.


Choosing the Ideal Space for Your Library’s Children’s Presentation Area

When selecting a space in your children’s library that can be dedicated to presentations and storytime with kids, there are several factors to consider to ensure it is appropriate and functional for the purpose.

Firstly, it is important to choose a space that is easily accessible to visitors, especially families with young children where stroller parking space is a factor to consider. Consider a location that is on the main floor, near the entrance, or in an area with high traffic. This will help to increase visibility and encourage visitors to use the presentation area.

Secondly, the space should be visible from various parts of the library. Choose a location that is visible from the circulation desk or other busy areas, such as the children’s section. This will help to promote the use of the presentation area and ensure that visitors know where to go for events and activities.

Thirdly, the space should be large enough to accommodate groups of children and their caregivers comfortably. Consider the average size of groups attending events, and ensure there is enough seating and floor space to accommodate them.

Finally, consider the acoustics of the space. Make sure that it is quiet enough for presenters to be heard without distraction, while also ensuring that it is not too quiet that it dampens the energy of the events.


Comfortable and Inclusive Seating Options for Library Storytime Areas

It’s important to choose seating options that are comfortable for children and their caregivers. Plan for all ages, from toddlers to grandparents. Floor cushions, bean bags, and kid-sized chairs are great options for children, while adult-sized chairs or benches are suitable for caregivers. You may also want to consider providing some tables for children to use for drawing or other activities during events.

The seating arrangement should be designed to allow for optimal viewing and participation. Consider a semi-circle or U-shaped seating arrangement, which allows for good visibility and participation for all attendees.

Adding a small stage or podium can create a focal point for presenters and make the presentation area feel more professional. A podium or stage can also make it easier for presenters to be heard and seen by the audience, especially if the space is large or if there are distractions from other library activities.

By considering the seating and layout of the presentation area, you can create a comfortable and engaging space that will encourage children to participate in literacy activities and events and promote a love of reading.


Enhancing Library Presentation Areas with Essential Multimedia Tools

Adding multimedia equipment to a presentation area in a children’s library can greatly enhance the experience for attendees and presenters. Equip the area with multimedia tools such as a projector, screen, TV, and sound system equipped with a microphone, so that presenters can easily share visual aids, videos, or music with the audience.

If you can, add lighting or a spotlight to draw attention to your presenter.

By equipping the presentation area with multimedia tools, the library can create a more professional and polished environment for events and activities. This can help to attract high-quality presenters and improve the overall reputation of the library.


Creative Decorating Ideas for Inviting Library Presentation Spaces

Make the presentation area visually appealing and inviting for children by adding colorful artwork and murals.

Using Creative Backdrops to Transform Library Presentation Areas

Consider using creative backdrops within your decor to really set the scene at your presentation area. Depending on the atmosphere that your library is going for, you can have anything from abstract, contemporary art to fun and whimsical pieces on your interior walls.

theater themed selfie stage in pediatric dentist office

These unique pieces can also create fun backgrounds for photos that you or your visitors can use on social media when not in use.

Create Wonder in Your Library Presentation Area with a Theme

Consider choosing a theme that reflects the library’s mission or focus, such as nature, animals, or a specific literary genre. This can help to create a cohesive and visually appealing space that ties in with the library’s overall brand. Theming is also a great way to immerse your guests and keep them engaged during presentations.

Themes can include having a woodland forest theme and surrounding your guests with the beauty of trees and the natural environment, allowing them to stay connected to nature indoors.

Or transport children under the sea with a sunken ship presentation area with sharks and fish eagerly watching the speaker.

Having a unique theme and characters that come with it can create a central landmark for your space and help focus attention on your little ones. These spaces can also be talking points for your presentees to help break the ice with their audience.

There are many ways that a library can add exciting, themed decor to its presentation area to appeal to kids and families. Creative backdrops, unique murals, and creating wonder are great ways to begin crafting the environment that you and your visitors will enjoy. With unique environments and themed spaces, your library will be filled with eager visitors and, even better, eager readers.


Engage with the Community in Your Library’s Presentation Area

Ultimately if you want to build an amazing presentation area in your library, you need to engage the community. People are what makes your library a success!

Involve local schools, community groups, and parent organizations in the presentation area’s activities to build partnerships and strengthen community engagement. Plan regular events and activities, such as author visits, book clubs, storytelling sessions, or craft workshops, that can take place in the presentation area. Make sure to promote these events through your library’s website, social media, and other marketing channels.

By following these steps, you can create a presentation area in your children’s library that promotes literacy, engages young readers, and fosters a love of learning.


Check out these related resources for making your library an exciting place to learn:

4 Ways Social Media Can Help Promote Your Library

Say Cheese! Playful Photo Op Inspiration

The Benefits of Themed Decor for Kids

Explore Examples of Children’s Library Decor

Contact Imagination Design Studios (IDS) to get started transforming your library into a place that captures everyone’s attention!

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Unique Design and Decor Ideas for Children’s Libraries

Libraries are important places where children and their families can come to learn and explore.

As libraries struggle to remain a competitive alternative to various forms of digital entertainment, the need to create an inviting atmosphere that encourages exploration and learning grows every day. With clever decor ideas, you can create a space that is both inviting and unique. Let’s take a look at some of the ways you can add fun decor to your library to make it more appealing to families and children.

Plus, you can use this opportunity to create eye-catching presentation areas for guest speakers and photo opportunities that promote your library on social media.

Decor Ideas to Help Transform Your Library into a Family-friendly Destination

Sculpted Trees in Libraries Bring Nature Indoors for Engaging Spaces

When I was little, my local library had a sculpture of a tree growing up the spiral staircase going between floors. The weekly visit to the library was a magical memorable childhood experience as I loved running up the stairs and looking at the tree. Even now as an adult when I return home for family gatherings, I will revisit that library to remember the delight I had as a child.

Trees are a symbol of wisdom, which is why they are so often associated with libraries (that and the fact that books are of course made out of trees). Using this imagery and adding sculpted trees to your space is another great way to spruce up your library. Choose trees that are native to your area or ones that represent something special about your community such as state symbols or local landmarks.

A children’s play area sculpted to look like a famous cypress tree in Louisiana, known as “The Castle” by locals.

A sculpted tree can become a backdrop to a presentation area or bench seating can be added to make it functional.

Use them as a focal point for a presentation area or have them grow throughout your space.
Bench seating built into the base makes this tree multifunctional.

These trees will help create an atmosphere of adventure and exploration while also providing a place for people to sit, read, or just relax in nature’s beauty without having to leave the library.

KNOW A LIBRARY THAT CAN
BENEFIT FROM THEMED DECOR?

Themed Reception and Check-out Desks for Modern Libraries

A library’s information desk is often the first thing that patrons see when they enter the building, so it’s important to make it as welcoming and visually appealing as possible. One way to do this is to create an eye-catching, themed desk that reflects the library’s mission or the interests of its patrons.

For example, if the library serves a community with a strong interest in nature and the outdoors, a desk with a nature-themed design could be particularly appealing.

A desk can show guests that books will take them on a journey, whether it’s around the world or an escape into a fantasy world.

An eye-catching, themed check-out desk can help to create a cohesive and inviting atmosphere in the library, and it can also be a great conversation starter. Patrons who are drawn in by the unique design of the check-out desk may be more likely to engage with library staff and ask about the library’s services and resources.

Ultimately, a well-designed, themed check-out desk can be integral to creating a welcoming and engaging environment for patrons, and it can help to support the library’s overall mission of serving and supporting its community.

Exciting Photo Opportunities in Libraries Create Memorable Moments

One particularly effective way to engage with your patrons (plus create user-generated content for your socials) is to set up a photo op at the library. This can be as simple as setting up a backdrop or props related to a particular theme and then inviting patrons to take photos and share them on social media using a designated hashtag.

Consider creating a mascot for your library. This is a great way to brand your library as a child-friendly place. Mascots create major benefits for marketing potential and for making your business appeal to children.

This library in a fossil-rich area uses a prehistoric mastodon as their mascot.

Fun characters are begging to be photographed, and parents are always looking for an opportunity to show off the great time they are having on an outing with their family.

Innovative Seating Solutions for Comfortable Library Reading Areas

Custom seating is a great way to make your library stand out from others. You can choose from cozy chairs with colorful cushions or opt for more stylish couches and ottomans. This will make it easier for people to find the perfect spot to sit with their favorite book or get comfortable while they work on their laptops.

For children’s libraries, consider adding bean bags or soft floor pillows in bright colors to encourage kids to curl up on the floor with their favorite books.

Go further and add themed benches or stools for a magical touch that will truly appeal to children. Themed seating allows you to transform your atmosphere without taking away space that can be used for books.

You can also add themed seating to areas used as a presentation or reading space for guest speakers to create a special place that stands out from the rest of the library.

Vibrant Colors and Murals Revitalize Your Library’s Interior Design

Using vibrant colors throughout your library is one of the best ways to bring life into the space. Add color via paint, murals, fabrics, furniture pieces, sculptures, and more!

Murals are an amazing way to transform the look of a room, especially in a children’s reading area. Create a mural theme around a genre of book, like a children’s area themed around old fairy tales.

Brightly colored walls or ceilings are also a great way to surprise visitors when they enter your library!

Library Design & Decor is Important for Enhancing Patron Experience

Creating unique decor ideas for libraries is not only possible but easy when you think outside of the box!

By adding custom seating options with colorful cushions as well as sculpted trees and fun colors throughout walls and furniture pieces you can create an inviting atmosphere that encourages exploration and learning in any library setting. Additionally, creating presentation areas with creative backdrops provides guest speakers with a platform they won’t soon forget while providing you with photo opportunities perfect for promoting your business on social media!

With just a few simple touches you can transform any drab library into an inspiring place full of possibilities! Start brainstorming some ideas today – your patrons will thank you later!


Check out these related resources for making your library decor unique:

4 Ways Social Media Can Help Promote Your Library

Tips for Creating a Presentation Area in Your Children’s Library

Say Cheese! Playful Photo Op Inspiration

The Benefits of Themed Decor for Kids

Explore Examples of Children’s Library Decor

Contact Imagination Design Studios (IDS) to get started transforming your library into a place that captures everyone’s attention!

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What is a Themed Environment

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