Interview with Dr. Bryan Morgan

Striving to offer his patients the highest level of care possible, follow along as we touch base on how Dr. Bryan Morgan accomplishes this goal with IDS theming.

Dr. Morgan owns and has themed two offices through our team, Children’s Dentistry of Manatee and Children’s Dentistry of Lakewood Ranch. His interview touches on the impact of how theming has helped his offices grow, helped his patients feel confident, created satisfaction in the workplace, and stood the test of time.


IDS: Why did you decide to add theming to your second office?

Well, Imagination Design Studios helped theme my first office and when we opened our second location it was only natural to work with IDS to theme that location.

river manatee gaming tower and faux window mural in a clinic waiting area

The thought behind that was to continue to offer the same unique atmosphere as well as services to our children and their parents as we have been in the first location.

Check out Dr. Morgan’s first river themed office.

IDS: How has theming helped the practice in your opinion?

It gives us a unique identity and it helps establish a brand. When people think of Children’s Dentistry of Lakewood Ranch, all of a sudden the logo, the colors, the characters… all those things are the first thing that comes to people’s minds. So it really helps us set ourselves apart from other dental offices in the area.

IDS: What do you feel are the most important benefits of the theming?

When a child’s coming to the dentist it can be daunting and overwhelming. Having a unique theme that’s child friendly, that’s warm, that’s inviting, makes coming into the office feel like they are in a non-threatening area.

They’ve got gaming stations where they can immediately zone in and almost remove themselves from the fact that they are at the dental office. And so it really caters to making the kids feel comfortable right from the get-go.

IDS: Do you think that you are gaining new patients as a direct response to theming?

Absolutely the kids love it, the parents love it – they talk to their friends at school, and the parents talk to their friends on social media as well as at gatherings. I have no doubt that we are gaining new patients as a direct result of theming.

IDS: What do you feel has been the staff’s overall response to the theming?

They love it. As much as we do it for the kids, I am not going to lie and say that it doesn’t give us a certain level of satisfaction coming in, and a certain level of love for being in the office and providing our services in this space.

It adds that element of fun to what otherwise would be a run-of-the-mill, boring dental office.

IDS: Do you use the thematic aspect for marketing in the office?

I do. It shows off tremendously in photographs and video. The individuals that manage my online presence and “searchability,” Google listings, etc., make it show off very well. The colors, the precision, and the characters – we use them in all aspects of marketing whether it be print or digital.

IDS: What’s your favorite character that you have here?

My favorite area in the office (Lakewood Ranch) is actually the reception area. That’s where we have the most amount of our 3D sculptures. The Rabbit Sheriff guarding the jail next to the hay bale where our gaming station is located is definitely my favorite part of the office.

IDS: How do you feel that the theming has stood up over time? What do you think of the quality?

It is exceptional in terms of quality. We’ve had no problem with any of the 3D structures, we’ve had no problems with the murals and the adhesion to the walls, and it’s all been extremely durable and withstood the test of time as well as the test of children.

IDS: Overall, how would you say your experience was working with IDS?

IDS has been a phenomenal partner in my practice. I’ve been working with them for the better part of the last decade and they themed my first office in two phases and then themed my second office in a single phase.

I love working with super creative people, all I have to do is give them a direction, and all of a sudden they have a mockup, they have themes, they have colors, and they have characters. It’s really easy, low stress, and you know that you’re working with exceptional people who are delivering an exceptional product.

IDS: Would you recommend IDS to colleagues or friends or family in the future?

100% I would recommend. There’s nobody that I would want to theme additional offices other than Imagination Design Studios.


Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience. Or download our inspiring look book and start imagining the possibilities in your office.

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