Theming your office can be a great way to attract customers by word of mouth and online. As of 2018, 3 out of every 4 Americans own a computer and 96% of adults own a smartphone. That’s a lot of people going online every day! More and more these people are using the internet to find dentists. It can seem daunting to try and stand out online, but theming can give your office the boost it needs to attract new patients. Themes can give you appealing visuals to work with and constant content for your social media presence.
HERE’S 3 QUICK TIPS ON HOW TO GET STARTED ON SOCIAL MEDIA PROMOTION
You’ve got a fun new theme in your office, great! Now what? Previously we wrote about how to capture your office theme with fantastic and interesting photographs. Make sure that photos of your office theme are prominent on your office’s website. It will attract attention in a sea of dental websites and give potential patients a reason not to look further.
1. Use Social Media Contests to Create Social Media Engagement
Start uploading your images to your office’s Facebook page and encourage people to “like” and share it. The more likes and shares you get the more people in your area you will reach. But people aren’t going to like an image just because it’s cool, you need to engage the viewer in some way. Why not turn one of your photos into a caption contest? That’s a great way to get people interested in your new theme and to start talking about it!
2. Photo Ops are a Great Way to Get Organic Social Media Engagement from Your Patients
Turn your office into a photo op! Have a “Cavity Free Club” photo area with your theming on display. Encourage patients to take pictures of your office and post them online on their personal sites like Facebook, Twitter, or Instagram.
Again, turn it into a contest. The best smiling selfie wins! This can be great word of mouth marketing for your office when family and friends start commenting on how they want to know more about where those images were taken.
For a in depth look at photo ops and tips on how to use them, check out our blog on how to get the most out of your photo op.
3. Use Hashtags to Promote Your Office on Social Media
Hashtags are your marketing friend! Promote a fun hashtag like #bestdentistever for your patients to use when they upload pictures and reviews of your office.
People trust the experiences of others and online recommendations are increasingly important for dentists and doctors; make sure that people are getting the right view of your office!
Check out this video to get even more tips for using on using theming as a social media promotional tool.
Check out these related resources for improving your social media strategy:
It’s a competitive market out there; why not use office theming to stand out from the rest! Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.