The Checkup

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Marketing Tips – 5 Easy Ways to Use an Award to Market Your Dental Office

March 31st, 2018
award title card

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself. Magazines, newspapers, and websites love to run “Best of…” contests and issues. You can even check out mom blogs and parent groups for more award opportunities. Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”. Here are some simple ways you can use an award to market your business.

 

1. Get it in the news.

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

 

2. Announce it!

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering to make it more personal.

 

3. Put it on your website.

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials.

 

4. Display your awards.

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

 

5. Add it to your marketing materials.

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

 

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!

 


IDS is proud to accept the Alberta Business Awards – Marketing Award of Distinction.

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin

 

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