The Checkup

Hello! We're the IDS team, the people behind the dental office theming giant that is Imagination Dental Solutions. We're not just about cool office decor, we've got news, stories, art, advice about marketing, dentistry and more.

Marketing Tips – How Theming Creates the Ultimate Brand for Your Business

March 1st, 2016

Creating an amazing brand is important. If you don’t know, branding is all of the ways you establish an image of your company in your customers’ eyes. It’s what they think about you when they hear your name. A consistent brand is important for your company’s image, for advertising, for generating new customers, and for the general perception of you and your work. A good brand helps people remember you and makes your practice stand out from the crowd. Today we are going to talk about how IDS theming reinforces your brand.

Branding is more than just making a logo; it is a way of presenting your business to the public and developing trust in your company. Your brand should help you build long-term relationships with customers; it needs to be bold in order to grab people’s attention and make you unforgettable.

Enriching your office with a custom theme that incorporates your logo or your existing characters and mascots is an excellent way to grab people’s attention. Adding murals or 3D elements to your waiting room, reception area, or treatment rooms, turns what can be a scary experience for children into a fun and welcoming atmosphere. Instead of nervous patients, you’ll have kids excited to go to the “fun” dentist or “the dentist with the elephant”.

Branding in Action!

These are real quotes from parents that we found on the Facebook pages of some of our theming clients:

“Makes coming to the dentist fun and something to look forward to!”

“It’s basically a theme park”

“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”

“The environment is very kid friendly and attract my little one’s attention immediately.”

“We also love the play area-lots of things to do while the kids are waiting”

“If you’re a kid and you need to go to the dentist, this is the place to go! The atmosphere is fun, friendly, and eases the anxiety of seeing a dentist!”

“I wish they attend adults too! My little girl loves to go here! Is like a magical place to go.”

“’s just the perfect place to bring your kids for dental visits”

“The Disneyland of dentists.”

“Feels like you are in a little amusement park”

“My son left the dentist with a huge smile, asking to come back again!!”

These sound like offices with a great brand! They’re fun! You want to take your child there. Children want to go! Theming not only soothes your patients, it makes you stand out! The more you stand out, the more memorable your brand is, and the more likely your patients are to refer your practice to others.

Creating Your Brand with IDS

The artists at IDS can help you design an office and a company identity that exemplifies your company vision. From fully immersive office themes, down to small details on business cards, IDS designers are able to unify your brand.

If you are in need of a logo we can design one for you or update your existing logo. We design letterheads, business cards, envelopes and appointment reminder postcards for your business. It’s the little details like this that add polish to your company’s public image.

To complete the package we have teamed up with Smile Savvy: a web design company that will incorporate the features of your theme and brand into a website to showcase your new office! We can work together to cover all the details from the domain name to social media marketing.

Don’t hesitate to chat with us about how theming can help your business brand. Call us for a free consultation at 1.888.884.4102. You can also email us at


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