The Checkup

Hello! We're the IDS team, the people behind the dental office theming giant that is Imagination Dental Solutions. We're not just about cool office decor, we've got news, stories, art, advice about marketing, dentistry and more.

How to Theme Your Office – Even on a Budget

March 4th, 2019

Theming an entire office can be a daunting prospect financially, especially if you’re a new grad or if you’ve just opened your first business. But trust us when we say we have something for everyone – and something for all budgets. All of our themed elements are custom built so prices vary depending on design, scope, and complexity. We have created themed spaces from $5,000 to over $800,000. Each design, big or small, serves the same purpose: relaxing your patients and increasing new patient referrals.

 
FINANCING

Not all of our clients just have $100,000 burning a hole in their pocket. The majority finance their theming through local funders. IDS products can be included in your building cost, which makes talking to your bank easy. Bank of America has been a fan of IDS for years and specializes in loans for dentists.

Adding theming into your marketing budget can work as well. After all, theming has proven to be more helpful at gaining new patients than traditional advertising such as newspaper ads, TV commercials, and radio spots.

 
EXPRESS MURALS

If you’re only going to do one thing to transform your space add murals! Those on a budget can check out our pre-designed Express Murals for a more affordable mural option. Murals are a great place to start your theming, and Express Murals make that even easier to do. We are continuing to add to our line of pre-designed murals. Our newest addition is a line of stylish contemporary murals – perfect for offices that see a variety of patients, both young and old.

Dr. Joe Nguyen became a customer of ours many years ago by starting out with a couple of our pre-designed products. He has since expanded into 2 new offices with fully immersive floor to ceiling themes.

“I wanted to start small with my first office so I put a few pieces in certain areas [a mural and 2 brushing mirrors]. For my second office, I went all out with a completely WOW kid’s play area and put murals and some custom 3D in lots of the treatment rooms. Next, I will be expanding the theming in my first office and I plan on doing another fully themed IDS office that will be super cool. I can’t wait. I love IDS. It is so much fun to work with them and I would love to do this all the time!”

– Dr. Joe Nguyen

 

MULTI-STAGE THEMING

You can also consider multi-stage theming – get your favorite pieces now and do a second install later as your budget allows. We have seen a number of clients use this option successfully and theme in stages according to their budget and circumstances. Start in the reception area and add to the treatment area later, or add a gaming tablet before adding a whole play area. Do what works best for you.

If you’re a new grad who wants theming but is just starting out then we recommend theming in stages as well. You can start small with murals, a brushing mirror, and even a photo op to help promote your business. We’ll be ready to add more when you are! We can even draw sketches for your office with a final stage in mind so you know that your early theming will fit your expansion as you continue to theme.

An important aspect to remember about IDS theming is that our murals and 3D sculptures are built to last. Old pieces will stand the test of time and look great next to new additions, allowing you to have a cohesive look as you expand.

Our steel reinforced props are hard coated with the toughest and most durable protective coating in the industry. It flexes with the weight of active kids and stands up to their abuse. Our 3M murals are made of the same material used on graphic vehicle wraps. If it can handle rocks on the highway it can handle kids!

Here are some testimonials from 2 of our clients who did multi-stage theming. Dr. Morgan, who started small on his first office out of school, and Dr. Lateiner, who expanded his office space and his theming along with it.

 

 

“As a relatively new residency graduate, I decided to theme my office in two stages. I had just purchased a long-standing, successful pediatric dental office but was still budget-conscious. Dave and his team at IDS made the entire process from start to finish incredibly easy. He guided me towards what would be most cost-effective but would also give the most dramatic first impression for my patients seeing the office for the first time. Therefore, my new patients were able to experience an exciting office from day one.

My first phase consisted of my reception desk and murals. The murals allowed for maximal coverage while not over-extending my initial budget. Less than one year later we started sketches for my second phase which consisted of a custom tablet game tower, murals, faux windows, Chew on This as well as some custom 3D wall art.

I would recommend IDS and multi-staging their office theming project to any budget-conscious dentist and am very happy with my results. IDS will most definitely theme my second office!”


– Dr. Bryan Morgan

 

 

“I wasn’t planning on opening my second stage for a few more years but things were going so well that when space opened up next door, we jumped on it. We’re not only thrilled with the return we’ve received, but we’ve already booked future projects with IDS. All of our expectations have been exceeded and we can attribute a large amount of our success to our IDS design. Working with IDS has been an amazing experience – the best part of building both of my practices!”


– Dr. Michael Lateiner

 

At Imagination Design Studios, there really is something for everyone, and we happily work within your budget!

 

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