The Checkup

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Interview with Scott Savel – How Theming Brings Success

September 15th, 2018

Scott Savel owns several successful dental offices. IDS has themed three of those locations – you can see his first and second space themed offices on our website. On our most recent install, we sat down and chatted with Scott about what he thinks about theming. Watch the video to see a tour his two space offices and see some snippets of the full interview we have transcribed below.
 

IDS: This is your third IDS office now?

Scott Savel: This is my third IDS office.

 

IDS: Do you have more plans for expanding into new locations with more theming?

Scott Savel: Yeah, we found that theming has been instrumental in our success, we’re definitely planning on opening multiple offices and using theming for all of them.

 

IDS: Is the IDS theming helping you expand faster?

Scott Savel: Tremendous difference. We found that by making the investment, that it sets us apart and especially in pediatrics. We walk into an area, and we’re a “category-killer” in that area.

 

IDS: What’s your favorite part of your office? Favorite prop, room, etc.?

Scott Savel: You know it’s hard to say, all the stuff they do is so cool. I mean every time I do it, it’s amazing, but we tend to center and focus on the game room and the front desk, so I would have to say the game rooms are always the coolest.


 
IDS: Have your patients or their parents commented on your theming? What have they said?

Scott Savel: They can’t believe it. They’ve never seen a dental office like this before and they wish they had something like that for them. In fact, we’ve used the IDS concept in order to bring in adult patients. So, we market to the children but, we hopefully are able to book the parents when they come in as well.

 

IDS: How do you like working with IDS, what do you think of IDS?

Scott Savel: Hands down IDS is an incredible company. They’re reliable, they’re super, super organized, they’re incredibly creative, they can handle any need you could possibly want. I’ve always been amazed how they could be out of state or even out of the country in this case and be able to coordinate this job to such perfection. Hands down, they have it down completely, it’s always seamless.

 

IDS: What do you think are the benefits of office theming?

Scott Savel: Office theming as I said previously, sets you apart. It gives you something. If you look at dentistry as a whole, most dentistry offices are always the same, but the theming sets you apart, it definitely jumpstarts the business.

 

IDS: Would you recommend IDS and theming to your friends?

Scott Savel: Well no one that’s local, I don’t want any competition! But if you’re gonna open up out of state, I would definitely recommend IDS.

 

IDS: Do your employees get into the theme, and have they enjoyed their work in that environment?

Scott Savel: Every time I open a new office, every one of my employees wants to work in the new office. They’re always so cool and so different and every time we do it, it just gets better and better. We work off of our original idea, and we go from there.


 
IDS: How do you feel about the quality of the product IDS provides you?

Scott Savel: It’s hands down incredible. The way they actually manufacture the products and if you really look at what they do a lot of it is just hand done. It’s almost like they’re artists. Of course, the installation teams that come in are incredible as well. Literally, no stone is left unturned and they work with you to make sure you’re completely satisfied until the job is done.

 

IDS: Have you ever received patient referrals from current patients due to the new IDS theming?

Scott Savel: Of course. People see it all the time. Not only that, but IDS helps us with our marketing. You know, a lot of people advertise in newspapers or look to radio, but we’re a real visual concept now. We’ve developed television commercials and certain kinds of billboard advertising that really shows the visual concept and how it sets us apart from everybody else.

 

IDS: Has your practice increased due to passersby, foot-traffic, vehicles seeing your theming and bringing new kids to you?

Scott Savel: It’s not even close, absolutely. Every time we open up an IDS themed office, we are jump-started from the get-go. Right away people see it, they walk in, they’ve never seen anything like it, they’re blown away, they can’t even believe it’s a dental office.

 

IDS: Did you get good value for your money?

Scott Savel: Absolutely. You know, it’s all relative, no one can build what IDS does, no one can do what they do. So, it’s definitely good value because even though the upfront costs are sometimes not small, depending on how deep you wanna go and there’s no end to what you can do with these guys, they can do anything. The point is that when you’re a dentist, you’ll be in business for 15, 20, 30 years, so if you amortize those costs over that time, it actually comes out very cheap compared to how fast you’re building your business.

 

IDS: If you could plan a whole new office, what theme would you go with?

Scott Savel: Well it’s interesting. I’ve been working with IDS for a while and I’ve done jungle themes and I’ve done space themes. But I gotta say, at the end of the day, our company is called Super Smiles and I like the space theme personally, because it transcends to adults and to children, everybody loves it.

 

IDS: Last question here, if you could get IDS to make anything: sky’s the limit, doesn’t matter cost, your imagination, what would you get them to make?

Scott Savel: They have some people outside the New York area, where obviously real estate is a lot cheaper, where they’re taking large buildings and warehouse space. I’m dying to do an office where I could do the outside of it, because I just believe that is the coolest thing ever that they do. I haven’t done that yet, it’s all been interior work, but if I could own a building and do a complete outside job, which brings people in, inside and out, that would be something I would love to coordinate with them.

 

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