The Checkup

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Marketing Tips – The 3 Social Media Sites You Should Be Promoting Your Business On

December 1st, 2017
social media logos

In the age of technology and digital communications, it is becoming increasingly important to market your dental practice through social media. Traditionally, mailed leaflets, phone calls, and word-of-mouth were the main sources of new clients. In 2016, 78% of Americans had a social media profile; which is a massive market waiting to be tapped by your practice. By using social media, you are able to put a face to your business and quickly and effectively reach out to previous and potential clients.

There are three main social networking sites that are best for reaching and interacting with your client base: Facebook, Twitter, and Instagram. Each serves a specific purpose and can be utilized in different ways.

1) Facebook

Facebook is best used when looking to connect with audiences and to share photos with those who are interested in your practice. You can add photos, events, and information relating to your practice that quickly updates patients on what you want them to know. Post consistently; several times a week is best for reaching those who follow you. When you host an event or grand opening for your themed office use Facebook as a tool to organize the event and share photos.

Post events, like your grand opening, to your social media accounts.

2) Twitter

Twitter, which allows you to post in 140 character snippets, is a fantastic tool for sharing tips and small bits of news. Unlike Facebook, you can only share 4 images at a time to a twitter post; which means Twitter inherently lends itself to posting several times a day with information your followers would find interesting. Tips on brushing habits, child education, fun dental crafts, and online reviews of your practice all have a place on your twitter feed.

The Instagram app.

1) Instagram

Instagram is a platform that allows your practice to post and tag a single photo or a small scrollable gallery. This social media platform relies on hashtags and photo filters to create an image for your practice and name. Instagram can be used as a tool for your staff to share office life, post photos of kids who are in the daily ‘no cavity club,’ and celebrate office events. It is less formal than Facebook and a great tool for connecting to your younger patient base.

 

It may sound time-consuming to utilize social media, but it often only takes a few minutes a day. By cross-posting your content to all three of these sites, you can consistently and efficiently reach out to patients who are interested in your practice with considerably less time. There are even programs that help you manage all of your accounts from one place, such as Hootsuite.

Placing advertisements on these platforms allows you to reach new clients without spending a fortune. Each of these sites also offers analytics so that you can immediately see who is following your practice, which types of posts generate the most interest, and track current dental trends.

Social Media is about more than simply posting content. The content you create is also pivotal to your success. Featuring events in the community, educating patients on the importance of dental health and lifestyle changes, and highlighting opportunities for clients to interact with your practice are all key. In order to create a ‘buzz’ around your practice, you can enter your office into dental design and local business competitions. This recognition not only increases the prestige of your office, it is the perfect promotional opportunity to share with your followers on social media.

The great thing about social media is that you can let your patients market your practice for you! A themed office gives patients plenty of photo opportunities that they want to share to their social media profiles. Choose a hashtag that relates to your office and encourage patients to tag your practice in the photos they take. Not only does this increase word of mouth recommendations, it also makes patients feel connected and excited about your office. A happy practice is a social practice!
 
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Micaela

Social Media Marketing Coordinator
Bachelor of Design in Visual Communications
Joined IDS in 2007
 

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