Posts Tagged ‘halloween’

5 Tips for Getting the Most Out of Your Photo Op

August 28th, 2019

With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great strategy for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
Here are 5 tips to ensure you are getting maximum value out your photo op:
1. Make Sure It’s ‘Share-Worthy’.

Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.


2. It’s Also a Subtle Brag.

Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”

To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.

If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.

If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!


3. Make Sure Your Brand is Along for the Ride.

You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of two things: your logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.


4. Run a Contest.

One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.

One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.

5. Mix it Up!

Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.


Ready to learn more? Book a free consultation with our team today and we’ll walk you through the elements that make the perfect ‘share-worthy’ scene in your office!

Artist Profile – Rick Goertzen – Spooky Art for Halloween

October 28th, 2013

Rick “Munkie” Goertzen is the head painter at IDS. Paint is the last stage of our build process and the stage where our sculptures get that extra pop to make them come alive. Rick’s 23 years of airbrushing experience have brought a level of quality to our sculptures that cannot be compared.

Calgary born and raised, Rick has worked for IDS since 2004. His great sense of humor and talent for puns has made him a favorite around the IDS shop.

Rick is a self-taught artist, first starting out at the young age of 3 with a green crayon and the walls of his parents’ house. He moved on to more mature mediums, teaching himself to draw and to paint with oils, watercolor and ink.

He hasn’t stopped being creative since those very early days and now applies his talents to many mediums. Besides being the head airbrush artist at IDS, he is also talented sculptor as well (most recently he created one of IDS’s most popular trade show pieces – Chile the penguin).

Rick also does automotive airbrushing, creating custom paint jobs for cars and motorcycles. Flames and skulls are his specialty. He won Best in Class from World of Wheels for a custom paint job done on a Mitsubishi Eclipse.

On the weekends, Rick works as a tattoo artist.

Rick only started tattooing four years ago on a dare, despite it being a lifelong dream, and has loved it ever since. His trusting fiancée has let him practice on her over the years.

To Rick, the best thing about being an artist is being trusted – either to work on a brand new $30,000 motorcycle or part of a person’s body. People give a lot of trust to artists. And IDS gives a lot of trust to Rick to finish and bring life to our amazing sculptures.


Happy Halloween from the IDS Team!

October 24th, 2013

Happy Halloween from the IDS team!

Check out this site featuring a collection of creepy (but cute!) plushie internal organs. We, of course, like the tooth plush, but this site carries a lot of creative work. Get a creepy plushie for your patients to squeeze while they are in for treatment.

Check out some of their other great products! I Heart Guts