Posts Tagged ‘holidays’

5 Tips for Getting the Most Out of Your Photo Op

August 28th, 2019

With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great strategy for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
 
Here are 5 tips to ensure you are getting maximum value out your photo op:
 
1. Make Sure It’s ‘Share-Worthy’.

Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.

 


2. It’s Also a Subtle Brag.

Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”

To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.

If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.

If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!

 


3. Make Sure Your Brand is Along for the Ride.

You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of three things: your logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.

 


4. Run a Contest.

One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.

One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.
 

5. Mix it Up!

Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.

 


Ready to learn more? Book a free consultation with our team today and we’ll walk you through the elements that make the perfect ‘share-worthy’ scene in your office!
 

IDS in the Community – Spreading Joy to a Family in Need During the Holidays

January 2nd, 2018

At IDS we strive to make a difference in the lives of those around us. One way that we extended our “Care Deeply” company value this holiday season was by adopting a local family in need.

We paired with Closer to Home, a local social assistance program, to help a family with two little girls have a special Christmas. From their website, Closer to Home states,

“As we have all witnessed this year in Calgary, some families are one situation away from spiralling into crisis and increased stress, which could easily lead to family breakdown. Closer to Home addresses a broad spectrum of issues that put families at risk of falling into crisis. These issues include poverty, mental health, family violence, divorce, addiction, job loss, parenting and family issues.”

Our sponsored family asked for practical winter necessities such as winter boots, socks, mitts and underwear, which we provided along with additional toys so the parents are able to provide their kids with gifts from Santa. With the help and generosity of our fantastic staff, we were able to get every single thing on our adopt a family’s wish list.

 We hope that everyone enjoyed their holiday and has a fantastic 2018!

 

New Year, New Outlook on Dental Health

January 1st, 2017

With the holiday season under wraps, it’s time for a fresh start. New Year’s resolutions kick into high gear this month, so why not encourage your patients to make theirs about dental health? Here are a few tips for getting off to a great start!

Brush, Brush, Brush!
As you know, patients often overlook proper brushing. Working with your patients to ensure they are keeping their teeth in great shape is invaluable. Try challenging patients to a New Year’s Brushing Resolution. Get kids excited to build healthy habits and reward those that keep track of their daily brushing with small prizes the next time they visit!

Knowledge is Power
A great smile begins with patient education. Offering convenient and easy to digest information is key. If your office has an online presence, you can include valuable tips and tricks within your website, in blog posts, and on any social media pages you may have. Office bulletins and simple informational brochures work great, and of course, nothing beats having a conversation with your patients.

Don’t Forget to Floss
While proper brushing is important, a lot of people fail to include regular flossing in their daily routine. Encouraging your patients by showing them the proper technique on friendly characters or in an education station is a great way to make patients feel comfortable! Providing kids with some yummy flavoured floss like mint or cinnamon doesn’t hurt either.

Everyone is Welcome
Regular dental visits are incredibly important to our overall health. Unfortunately, over 100 million Americans fail to see a dentist each year. From basic education and maintenance to problem detection, every visit to the dental office counts. So why not make your patient’s trip an enjoyable experience? Friendly and helpful staff, as well as a themed office environment can help make your patients’ appointments a breeze. With a practice themed by IDS, your patients will be excited for what the New Year brings!

From all of us at IDS, we wish you all the best in the New Year!

 

IDS in the Community – Blankets Hand Crafted with Love for Ronald McDonald House

December 1st, 2016

What is the best way to give back this holiday season? For the folks at Imagination Dental Solutions giving back means reaching out to one of our favorite charities – Ronald McDonald House Charities – and crafting blankets for the children in their care.

Ronald McDonald House provides seriously ill children and their families with a place to call home that is close to a medical facility. We have worked with the RMHC before to build several Magic Rooms, a wonderful place for these children to celebrate a special event such as a successful surgery or that they are going home.

IDS - Blankets for Charity 2016

This holiday season the crew at IDS hand assembled blankets of all sizes to help kids at the Ronald McDonald House feel comforted and loved. Over the course of two evenings, we hand cut, tied, and crafted the blankets and will be bringing them to our local RMHC just in time for the holidays.

IDS - Blankets for Charity - 2016

Group activities are a great form of team building. Team building activities can be especially meaningful when paired with an element that benefits your community or a charity. We encourage business owners to bring your own staff together and see what you can do this holiday season.

From Instructables, here’s how you can make your own tied fleece blanket.

From everyone at Imagination Dental Solutions, we encourage you to share the warmth of giving with those who need it most. Happy Holidays!

 

Marketing Tips – Celebrating Different Holidays in Your Themed Office

November 1st, 2016

Kids love holidays! Celebrate the holidays in your office with costumes, decorations, and contests! If you have IDS office theming don’t miss the opportunity to throw a Santa hat on an elephant or turn a crocodile into a spooky ghost for Halloween! Fun photo opportunities will abound in your themed office. Here are some other ideas for ways you can celebrate the holidays with your patients.

 

Halloween

October is the gateway to plenty of office decorating opportunities! Decorations, additional props, and even contests are a great way to engage patients and show off your festive spirit.

The holidays can also be used as an important educational tool for children in many dental offices. After Halloween, many children participate in ‘Candy Buyback’ events that allow kids to bring their candy to their local dental office in exchange for money or small dental-related gifts.

Not only does this teach your patients about the importance of healthy eating habits, it also gives them the opportunity to donate to a cause. Many Candy Buyback events donate the collected candy to military troops overseas to lift their spirits during the holidays.
 

Thanksgiving

November welcomes in Thanksgiving, which is a great time to host contests on your social media page or decorate with arts and crafts made by your patients. Encouraging children to be creative in the waiting room helps to distract kids from any dental worries, and nurtures their imagination.

A dental-related coloring contest can be a great way to get your social media hopping. Post the coloring pages and host a contest to get some social buzz around your practice.
 

Christmas

In December the spirit of giving is at its peak. This month is the perfect opportunity to educate children on the importance of charity and dental health. Host contests to see how many toothbrushes your patients can collect to donate to a local shelter. Encourage children to donate the money they receive from the Tooth Fairy to a cause that is important to them.

As a dental practice, you can host contests or raffles encouraging patients to support local charities. This is also the perfect time to turn your office into a winter wonderland through the addition of fluffy snow, holiday hats, and cut-paper snowflakes made by your patients!

 

Don’t forget about Easter, Back to School, and Valentine’s Day. There are so many ways to celebrate all year long. Enjoy the holidays and remember to take advantage of them to help promote your business!