Posts Tagged ‘IDS Experts’

Office Theming is a Win for Your Office, Big or Small

January 3rd, 2020

No matter what size space you want to theme, the benefits of a kid-friendly space in dental or medical offices are always the same. Your practice will become more welcoming for young families, and the kids will have fun and be less anxious while in your care. Happy parents will rave about your office, and through their word-of-mouth advertising, more families will come looking for a similar experience.

Read on for a few ways to take your space from mundane to magical!

 

Small Office

For offices where space is a precious commodity, start your theming with wall murals. Murals are a great way to inject some fun into a space and require zero footprint to do so. Murals aren’t limited to just your walls; our colorful graphics can be applied to check-in counters, doors, cabinetry, windows, company vehicles, and more!

Our custom murals are expertly curated to fit any space, taking any permanent fixture into consideration – light switches, outlets, doorways, etc. You’ll never have to worry about a cute character’s face being covered up by the thermostat!

If you’d like to have some 3D elements in your office, but you’re worried about them taking up too much space, we recommend products like brushing mirrors or themed benches that replace their ‘regular’ counterparts. This combination results in an exciting office with zero extra space required.

 

Medium Office

If you’ve got a little more room to play, your options open up even more. In addition to our recommendations for a smaller office, themed kid’s corners and play areas are among our most popular designs. You can add in some gaming stations for a variety of ages, while creating “share-worthy” photo ops that are a perfect addition to your social media feed. These extras can really enhance the experience kids have while visiting your office.

Depending on your location and exterior space available, you could also consider a character sitting on a bench outside of your practice. Our designs are built to last and can withstand outdoor elements, no matter your geographical location, from snowy winters to sunny summers. Exterior photo ops make for great landmarks, which not only saves space inside, but also helps make your practice easier to find from the outside. Inquisitive passers-by will likely wander into your practice, curious to know more about the services you offer.

 

Large Office

If you are lucky enough to have a large space, this is where the IDS team can really roll up their sleeves and help you create an unforgettable experience for your patients. As your patients move from the front of the office to the back, we can help you to enhance your theme and tell a story that keeps them engaged throughout their entire visit.

With more space comes more opportunities to get creative with your theming, such as a large-scale sculpture in your waiting area, or 3D cladding for your front desk. You can add theming elements like ceiling characters to your treatment rooms and open bay, or deck out your waiting area with cladded benches or characters “waiting” for their own appointments. Theater rooms are also popular to keep kids occupied for longer, especially when waiting for a sibling to finish their appointment. The trick is creating a space that isn’t just a room with a TV, but a secret world created just for your younger patients.

Big or small, theming can help you to squeeze extra value out of your physical space. Our clients often describe it as a win-win-win investment – patients and their families have more fun while in your care, staff report that appointments are easier and they enjoy working a unique environment, and the space helps to fuel positive reviews from parents which helps to accelerates the growth of the practice.

IDS is committed to helping you invest in the future success of your practice.

The only question is, what kind of theme can we create for you?

 

5 Steps from Mundane to Magical

July 3rd, 2019

The team here at Imagination Design Studios works with healthcare providers every day. Providers who care deeply about the experience kids have while in their care, while at the same time want to build a thriving practice.

The great news is, you can have both!

Second only to clinical outcomes, patient experience is the most effective way to build a reputation for being the best. And there’s no better foundation for a great patient experience than a one-of-a-kind office to welcome young families and help create positive memories associated with their time in your care.

At IDS, we help you grow your practice by making your visits unforgettable.

And building your dream office is easier than may think. In fact, there are just five steps for transforming a mundane space into a magical place…
 

5 Steps from Mundane to Magical:

1. Explore the possibilities during a free consultation.

2. Design your dream office collaboratively with our expert creative team.

3. See the magic come to life in our production studio through regular project updates.

4. Enjoy a latte while our team of professionals handle your installation.

5. Build excitement in the community and reveal your magical new office!

 

There’s no doubt, bringing together your exceptional care with an exceptional environment is a winning combination. Get ready to be the first choice in your community for many years to come!

And it all starts by simply booking your free, no obligation consultation.

Call us today to learn what is possible for your practice.

 

5 Tips for Creating the Experience Parents Really Want (But Won’t Tell You!)

June 10th, 2019

What is it that parents really want when they bring their kids in for treatment? Aside from positive clinical outcomes – which we can assume is the number one priority for both you and them – there is something that every parent secretly hopes they get while bringing their family to your office…

A mini vacation.

Now hear us out. They won’t tell you this, but every parent is thinking the same thing when they enter your office. It goes something like this: “Please let this be easy because I really hope I can relax for a few minutes while my kids are occupied and I have no other demands on my attention.”

It’s akin to being on an airplane – for a block of time you can disconnect and sneak in some ‘me time’ while the demands of everyday life can wait. It’s not the primary purpose of being there, but it sure is an enjoyable perk when it happens.

Understanding this secret wish of parents offers a great opportunity for any healthcare provider who works with young families. It’s an opportunity to deliver a beyond-expectation experience that gets parents talking and helps fuel referral rates. Relaxed parents, cooperative patients, happy staff, growing practice – everyone wins.

 

Here are 5 simple ways to make sure parents feel welcome in your practice:

1. Make their kids feel welcome immediately by engaging with them as soon as they enter your office. Welcome them by name whenever possible and make them feel like the star of the show. This helps reduce appointment anxiety in your younger patients and allows them to feel more comfortable being separated from mom or dad. Also, it’s a great primer for a smooth treatment because appointments are easier for your staff when patients feel at ease.

welcome patients to your office by name

2. Create a special space that is inviting for kids – one that is clearly just for them where they can have fun, be fully engaged in a healthy distraction and not worry about interrupting the adults. This creates the opportunity for mom and dad to relax, instead of adding the pressure of having to entertain a child while in a space that doesn’t feel kid friendly.

3. Think about the experience parents have with the assumption that they will arrive with two kids – the one who has a scheduled appointment and a sibling. Construct your experience around the child that will be spending time in your waiting room beyond simply waiting to be called back. Make sure your space goes the distance to keep them happy and engaged for 30-45 minutes.

4. Encourage parents to fully embrace the small window of relaxation time by offering something indulgent to snack on. Strive for a step above the usual – perhaps gourmet coffee, premium chocolates, fresh fruit some or some other delectable snack that makes their time in your space special. Indulging in an unexpected treat is a great way to initiate the mental shift out of the usual daily grind. You could even take this to the next level with a massage chair or other spa-like touches for mom or dad.

massage chair in waiting room to occupy parents

5. For some, a relaxing time may mean using their mobile device. And that’s ok – embrace it by having common phone charges available and reliable Wi-Fi. (Wi-Fi is especially important for our fellow Canadians, where cellular data is often limited and rationed closely, making Wi-Fi a must.)

 

It’s a simple formula, really. First, make a special space and a welcoming experience for junior patients. This takes the tension out of what can otherwise be a high-stress situation for both the kids and parents alike. That then opens the door for you to easily deliver a beyond-expectation experience for mom and dad – one that is a pleasant surprise, but exactly what every parent has secretly been hoping for all along.

 

Marketing Tips – How to Get Online Reviews (and Respond to Negative Ones)

October 15th, 2018

Reviews matter for small business, especially if you cater to the public. Online reviews bring the benefit of social proof, something we have talked about before. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. 91 percent of people regularly or occasionally read online reviews. 84 percent of people trust online reviews as much as the recommendation of a friend.

So we all know reviews are important, but how do you get them? Here are a few tips and tricks you can use to get ahead of the competition.
 

Claim Your Online Profiles

If you want to have control over your reviews, be sure to claim your online profiles. This means either setting up a profile or claiming the default listing created by review sites. Make sure you have a presence on Google, Facebook, Yelp, and any industry-specific sites where your business can get reviewed.

If you must begin small, begin with taking control of your Google Business Page. Google reviews are the most important type of review for a dentist. Unless being referred, the first place a parent is going to go to find a pediatric dentist or doctor is Google to search for dentists in their neighborhood. If there are a number of options in an area, they will begin looking at reviews. For a small business competing against similar establishments in the same area, Google reviews can often be an important tiebreaker.
 

Make it Easy for Your Customers to Review You

Add links to your review pages on your website. Include links with your email correspondence and any e-newsletters. Make it easy by making it accessible.
 

Offer Incentives

Now that you are ready to receive and respond to reviews, how do you get them? Begin by offering incentives. This is helpful especially when you are a new business and do not have a lot of reviews. Offer a $5 gift card to a local coffee shop if they leave a review. Or create a contest where every good review is an entry into a prize draw – make sure you announce the winner on a social media to create excitement.

 
Ask the Right People

When looking for reviews, ask the right people. If you have a referral program set up and are able to track referrers you have a great resource at your disposal. If someone refers someone to your office they are obviously happy with your services. Send them a thank you for the referral, a referral gift, and of course, a link to leave a review.

Once you encourage your customers to leave reviews, make sure their efforts are rewarded with a reply from your business. Reply to every good review with a thank you. And be ready to reply to every negative review as well.

 
Earn Your Reviews

If you want good reviews, then you’ll have to earn them. Have great services, a friendly staff, and an amazing themed office that makes their kids calm and happy! Our clients often have excellent reviews talking about the fun environment created by adding games and themed decor.

“The kids loved playing on the iPads on the wall and in the hot air balloon while we waited. Great experience!”
 
“We also love the play area-lots of things to do while the kids are waiting.”
 
“Super clean and decorated beautifully – it made the kids more excited to be there. Would recommend without hesitation.”
 
“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”

If your clients genuinely like your business, you’ll get the reviews you want.
 

What Happens When You Get a Bad Review?

The majority of review sites will not allow you to delete a bad review, so be prepared to deal with them and use them to your benefit. Handling a bad review in a professional manner can actually be just as helpful as a good review as it can show how you handle negative situations.

Also, consumers trust a 4.5 star review more than 5 stars as they feel an imperfect score to be more truthful and reflective of the business. 5 stars are just too good to be true.

But back to how to handle those reviews. Here’s a quick rundown of points you should remember when you get a bad review:

1. You want to respond as quickly as possible so that others people are not able to read this angry review without your side of the story. But be cautious. Don’t respond in the heat of the moment or you may say something you don’t want out in the public.

2. Do your homework. Make sure you know your employees side of the situation before you craft a response.

3. Take responsibility for your part in the problem and offer a sincere apology. Even if the review is unjustified, be empathetic to the reviewer’s complaint. Let them know you understand their frustration and will help them with their issue. This shows others that you care about your customers’ opinions and feelings and will hopefully calm the anger of this particular reviewer.

4. Thank the reviewer for taking the time to bring this issue to your attention. Let them know you pride yourself on excellent customer service and appreciate the opportunity to make things right.

5. Don’t go into too much detail in your reply. Offer to take the conversation offline. You don’t want to start a debate with an irate customer on your wall of reviews, so offer to have to call or email to further discuss the issue.

If you’re dealing with an online troll, just walk away. That’s a fight you’ll never win. Anyone reading the review of a troll will know when someone is just being a bully compared to leaving a legitimate review.

 

With these tips and tricks, you have the know-how to get you on the right path to gain more reviews.

 

Marketing Tips – 5 Easy Ways to Use an Award to Market Your Dental Office

March 31st, 2018

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself. Magazines, newspapers, and websites love to run “Best of…” contests and issues. You can even check out mom blogs and parent groups for more award opportunities. Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”. Here are some simple ways you can use an award to market your business.

 

1. Get it in the news.

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

 

2. Announce it!

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering to make it more personal.

 

3. Put it on your website.

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials.

 

4. Display your awards.

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

 

5. Add it to your marketing materials.

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

 

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!

 


IDS is proud to accept the Alberta Business Awards – Marketing Award of Distinction.

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin