Posts Tagged ‘Instagram’

5 Tips for Getting the Most Out of Your Photo Op

August 28th, 2019

With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great strategy for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
 
Here are 5 tips to ensure you are getting maximum value out your photo op:
 
1. Make Sure It’s ‘Share-Worthy’.

Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.

 


2. It’s Also a Subtle Brag.

Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”

To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.

If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.

If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!

 


3. Make Sure Your Brand is Along for the Ride.

You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of three things: your logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.

 


4. Run a Contest.

One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.

One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.
 

5. Mix it Up!

Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.

 


Ready to learn more? Book a free consultation with our team today and we’ll walk you through the elements that make the perfect ‘share-worthy’ scene in your office!
 

Marketing Tips – 5 Easy Ways to Use an Award to Market Your Dental Office

March 31st, 2018

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself. Magazines, newspapers, and websites love to run “Best of…” contests and issues. You can even check out mom blogs and parent groups for more award opportunities. Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”. Here are some simple ways you can use an award to market your business.

 

1. Get it in the news.

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

 

2. Announce it!

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering to make it more personal.

 

3. Put it on your website.

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials.

 

4. Display your awards.

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

 

5. Add it to your marketing materials.

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

 

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!

 


IDS is proud to accept the Alberta Business Awards – Marketing Award of Distinction.

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin

 

Marketing Tips – The 3 Social Media Sites You Should Be Promoting Your Business On

December 1st, 2017

In the age of technology and digital communications, it is becoming increasingly important to market your dental practice through social media. Traditionally, mailed leaflets, phone calls, and word-of-mouth were the main sources of new clients. In 2016, 78% of Americans had a social media profile; which is a massive market waiting to be tapped by your practice. By using social media, you are able to put a face to your business and quickly and effectively reach out to previous and potential clients.

There are three main social networking sites that are best for reaching and interacting with your client base: Facebook, Twitter, and Instagram. Each serves a specific purpose and can be utilized in different ways.

1) Facebook

Facebook is best used when looking to connect with audiences and to share photos with those who are interested in your practice. You can add photos, events, and information relating to your practice that quickly updates patients on what you want them to know. Post consistently; several times a week is best for reaching those who follow you. When you host an event or grand opening for your themed office use Facebook as a tool to organize the event and share photos.

Post events, like your grand opening, to your social media accounts.

2) Twitter

Twitter, which allows you to post in 140 character snippets, is a fantastic tool for sharing tips and small bits of news. Unlike Facebook, you can only share 4 images at a time to a twitter post; which means Twitter inherently lends itself to posting several times a day with information your followers would find interesting. Tips on brushing habits, child education, fun dental crafts, and online reviews of your practice all have a place on your twitter feed.

The Instagram app.

1) Instagram

Instagram is a platform that allows your practice to post and tag a single photo or a small scrollable gallery. This social media platform relies on hashtags and photo filters to create an image for your practice and name. Instagram can be used as a tool for your staff to share office life, post photos of kids who are in the daily ‘no cavity club,’ and celebrate office events. It is less formal than Facebook and a great tool for connecting to your younger patient base.

 

It may sound time-consuming to utilize social media, but it often only takes a few minutes a day. By cross-posting your content to all three of these sites, you can consistently and efficiently reach out to patients who are interested in your practice with considerably less time. There are even programs that help you manage all of your accounts from one place, such as Hootsuite.

Placing advertisements on these platforms allows you to reach new clients without spending a fortune. Each of these sites also offers analytics so that you can immediately see who is following your practice, which types of posts generate the most interest, and track current dental trends.

Social Media is about more than simply posting content. The content you create is also pivotal to your success. Featuring events in the community, educating patients on the importance of dental health and lifestyle changes, and highlighting opportunities for clients to interact with your practice are all key. In order to create a ‘buzz’ around your practice, you can enter your office into dental design and local business competitions. This recognition not only increases the prestige of your office, it is the perfect promotional opportunity to share with your followers on social media.

The great thing about social media is that you can let your patients market your practice for you! A themed office gives patients plenty of photo opportunities that they want to share to their social media profiles. Choose a hashtag that relates to your office and encourage patients to tag your practice in the photos they take. Not only does this increase word of mouth recommendations, it also makes patients feel connected and excited about your office. A happy practice is a social practice!
 
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Micaela

Social Media Marketing Coordinator
Bachelor of Design in Visual Communications
Joined IDS in 2007
 

Marketing Tips – Connect Your Social Media Platforms Together To Save Time

April 1st, 2016

In previous blog posts we’ve discussed social media and offered a few ideas to get the ball rolling. However, sometimes it can be hard to manage all of your different social media profiles. Most dentists have a social media profile on Facebook, Twitter, and Instagram.

Here are some tips for relieving a little time and effort from your social media management by connecting your platforms together!

First, it is important to have an account specifically for your Facebook, Twitter, and Instagram. Having a presence on these platforms is vital for reaching existing clients and for finding new ones.

One of the simplest ways to post to each of your accounts is to connect all of your social media so that posting to one will cross-post to the others. This will make updating content easier and keep profile activity for your office social accounts evenly distributed.
 

Let’s start with Twitter! You can choose to have your posts simultaneously upload to Facebook through your Twitter settings. Now that more businesses are using multiple sites, social media platforms have begun to make sure formatting works across various media. Facebook recently introduced a #Hashtag feature to their platform, and Instagram also uses #Hashtags, which makes cross-posting more effective.

Connect Facebook to Twitter:
To find out more about connecting your Facebook and Twitter accounts just follow the instructions here: Using Twitter with Facebook.

If you are a fan of Instagram, you can set up your office social media account so that when you share with Facebook, the post will be shared with your business page instead of our own. By keeping a social media presence high on both Instagram and Facebook, you can reach more fans and garner interest in your business.

Connect Instagram to Facebook:
Just follow these straightforward instructions on how to link Instagram to a Facebook page.
 

Our last blog post titled How Theming Creates the Ultimate Brand for Your Business, discussed the importance of a unified brand and how theming can help. Social Media is no different. To keep your office brand consistent, create a set of house-rules for each social media profile so that you know what sort of content to post to each. Some accounts might be more professional than others, or include specific themes or colors in every post.

Happy posting and stay social!

 

Marketing Tips – 3 Quick Tips on Using Theming as a Social Media Promotional Tool

December 4th, 2014

Theming your office can be a great way to attract customers by word of mouth and online. As of 2014, 3 out of every 4 Americans own a computer and 45% of adults own a smartphone. That’s a lot of people going online every day! More and more these people are using the internet to find dentists. It can seem daunting to try and stand out online, but theming can give your office the boost it needs to attract new patients. Themes can give you appealing visuals to work with and constant content for your social media presence.

Here’s 3 quick tips on how to get started on social media:

You’ve got a fun new theme in your office, great! Now what? Previously we wrote about how to capture your office theme with fantastic and interesting photographs. Make sure that photos of your office theme are prominent on your office’s website. It will attract attention in a sea of dental websites and give potential patients a reason not to look further.

1. Social Media Contests

Start uploading your images to your office’s Facebook page and encourage people to “like” and share it. The more likes and shares you get the more people in your area you will reach. But people aren’t going to like an image just because it’s cool, you need to engage the viewer in some way. Why not turn one of your photos into a caption contest? That’s a great way to get people interested in your new theme and to start talking about it!

2. Photo Ops

Turn your office into a photo op! Encourage patients to take pictures of your office and post them online on their personal sites like Facebook, Twitter, or Pinterest. Again, turn it into a contest. The best selfie wins! This can be great word of mouth marketing for your office when family and friends start commenting on how they want to know more about where those images were taken.

IDS-PhotoOpSeating4

3. Hashtags

Hashtags are your friend! Promote a fun hashtag like #bestdentistever for your patients to use when they upload pictures and reviews of your office. People trust the experiences of others and online recommendations are increasingly important for dentists and doctors; make sure that people are getting the right view of your office!

It’s a competitive market out there; why not use office theming to stand out from the rest!