Posts Tagged ‘jungle theme’

Case Study – Dr. Michael Lateiner and Dr. Gloria Fulman – Adding Theming to Increase Profitability and Patient Satisfaction

December 15th, 2018

One of the main benefits of IDS office theming is how it can help you grow your business faster. IDS has themed over 300 offices and more than 30% of our clients have come back to theme a second (or third, or seventh) additional office. Theming has brought them success and allowed them to expand, adding more theming or opening additional locations. This is the story of one of those successful clients.

“In 5 years we became a multi-million dollar office and we attribute a huge amount of our success to IDS.”

Small Start – Big Results

In 2010, Dr. Michael Lateiner came to IDS to add theming to the reception area in his small dental office. His goal was to create a fun space for his patients and to increase the number of patients the practice saw. Focusing on the reception area, he began with a few murals, desk cladding, and a children’s play area.

Dr. Lateiner knew his theming was a great way to connect with kids, but he didn’t yet realize its true potential; his office now had a competitive edge that was memorable, shareable, and drew in kids and parents alike.

Expanding in Popularity

The popularity of Dr. Lateiner’s themed office grew over the next 5 years, increasing his profits and giving him the funds necessary to take over the neighboring office space. He removed the adjoining wall and expanded his treatment area and the reception (pictured above) to make room for even more patients.

With a newly expanded space, Dr. Lateiner was ready for additional theming to help further grow his practice. In 2016 IDS added murals, a photo op, a themed brushing station, and even theming in the x-ray room – more than double what had been installed years before.

“We hoped IDS theming would provide a 10X return on our investment and, well, our expectations have been exceeded.”

Doubling Down on Theming

In 2017, only a year after Dr. Lateiner’s previous project, he and his wife, Dr. Gloria Fulman, began construction on a new office. They immediately contacted IDS to plan a fully themed office.

“We were so happy with the results from our first office that we had the confidence to open a second one. This time we gave IDS complete creative freedom.”

IDS created travel themed decor, featuring caricatures of a young Michael and Gloria adventuring around the world. Extensive murals, photo ops, and brushing stations transformed this office into a kid-friendly environment that parents and patients love.

“Patients come into the office and are immediately comfortable. The parents can’t stop taking pictures.”

“IDS has the whole package. Their creations help make our patients comfortable, happy, and excited to visit us. This, in turn, creates happy parents who are now more willing to bring their children regularly. The end results allow us to provide better dental care to our patients while ensuring the practice grows profitably.”

IDS office decor will benefit your office. We see it again and again with our existing clients. Contact us to become a successful member of the IDS family too!


Interview with Dr. Chuck Hughes – Bringing in Clients with Attention Grabbing Theming

November 15th, 2018

Dr. Chuck Hughes is a highly successful pediatric dentist in Jackson, Tennessee and a valued customer of IDS. We sat down with Dr. Hughes to ask him about his experience working with IDS and the impact it has had on his practice. Now an enthusiastic office ‘themer’, he was happy to oblige.

IDS: Dr. Hughes, what made you contact IDS in the first place?

Dr. Chuck Hughes: When I first saw them in PDT magazine and then at the AAPD conference, I thought, wow, this company is really creative and I bet if I put one of their giant characters on my roof, it would stop traffic. Of course it would be great advertising.

Then, taking it one step further, I thought about why I became a pediatric dentist. I love working with kids and I know how important it is for them to learn how to take care of their teeth. What if I could do more to make their office visit fun, engaging and educational? Everyone at our office already does so much to put kids at ease but what if we could make the office seem like a fun place for kids, super welcoming and just for them… how great would that be?


IDS: Were you doing anything to market your practice before you found IDS?

Dr. Chuck Hughes: At the time I was doing everything I could think of! I was doing newspaper ads, TV commercials and radio spots. It was expensive but what I believed needed to be done. I was spending about $6000 a month on what would help grow my practice.


IDS: How was your experience working with IDS?

Dr. Chuck Hughes: Fantastic, from beginning to end. When I first called and spoke to Dave (IDS President) he was so excited about the potential of my office that I couldn’t help but get excited too. I could immediately tell from our first conversation that he knew dental offices and all the challenges that we have setting up and running our practices. I knew I was talking to an expert.

I could tell from their website that everything was very high quality, so I was a little worried about costs. Once I started working with IDS, they were so professional and detailed that I realized I was in good hands. How can you not be impressed with their design ideas and the quality of their products?

And the results! They did everything that they said they would and more. The IDS installers that came down to my office did a great job and the installation of everything went very easy and on time. I was blown away by what they accomplished.


IDS: Did you get the results you were looking for and how did you know?

Dr. Chuck Hughes: I knew as soon as we opened that we were getting a lot of new patients, so I asked my staff to keep track by asking each new patient or their parents what brought them in. At the time, like I said, I was spending a significant amount each month on promotional ads in the newspaper, on TV and radio and a bunch of other things. And all those things took a lot of time to manage.

I was thinking that I would have been happy if my new investment in IDS had been responsible for 50% of the new patients tracked. You could have knocked me over with a feather when the results came in after six months… a full 94% of people surveyed cited the exterior theming!! I was so happy to hear this. I knew I was making the right decision but this survey proved it.


IDS: Were there any other benefits?

Dr. Chuck Hughes: Multiple benefits! Patient retention, no question. My dental team is the best and we have always worked very hard on patient retention. However, if children cannot wait to come back because of how cool our office is, that’s just a bonus.

We always see parents and teens taking pictures with their phones in the office. You can’t buy that kind of advertising when they send out those pictures to their friends and family and maybe even post them on their Facebook page. That’s a true benefit.

Another benefit is for my staff. They love it when a child walks in and their jaw drops at what they see, or when a mom compliments the office. It makes them proud because it’s their office too.

I am a huge advocate for proper dental education for my patients. IDS really helped me by creating elements in the theming that I use to educate all my patients. It is done in a fun and playful way so the kids are much more likely to remember what we’ve taught them.

And a final reason and this is really important, it also makes my job easier as well as our other dentists, hygienists, and assistants. If children are more relaxed, it is definitely easier to do our jobs.


IDS: Would you work with IDS again?

Dr. Chuck Hughes: I am thrilled with my current office and I wouldn’t hesitate to work with Dave and his team again! Not only would I work with them again but when other practitioners ask me, ‘who did those great animals on your roof’ I say, IDS, and you’re going to love them… here’s their number.

Check out Dr. Hughes’ office photos here.


Interview with Dr. Bobby Ghandehari – Theming is for Orthodontists Too

August 15th, 2018

Dr. Bobby Ghandehari has run his own practice since 2004. Along with his wife, Dr. Sarah Mathias, a pediatric dentist, they approached IDS to theme their joint ortho/pediatric office.

IDS: As an orthodontist, what are your biggest challenges in growing your practice?

Dr. Ghandehari: I would say competition. There are 25-30 orthodontic offices in our area, so you really have to stand out.


IDS: What marketing efforts have you made in the past to address these?

Dr. Ghandehari: At first, I used mostly external marketing with flyers and brochures. I used the same company as the pediatric practice that shares the same office, but it doesn’t work for orthodontics.

For pediatrics, when new families are looking for a dentist they respond to the flyers. For ortho, it doesn’t really work that way. Word of mouth and referrals are what I need.

The marketing company that we were using wanted us to focus externally to general dentists. However, we found more success internally, receiving referrals from the pediatric practice within our same walls.


IDS: You share an office with a pediatric dentist. It sounds like you have made that a positive for your practice. As an orthodontist, however, what were your concerns about theming your office?

Dr. Ghandehari: The challenge is that if the office looks focused on only kids, then adults will not want to come for their ortho treatment. Our first office was themed very young, so parents of children in the pediatric practice would seek ortho care from another ortho because they thought I was a pediatric ortho. It is a problem embedded into a practice like this. If you join a practice like this, it could be looked at that way.

IDS: How did IDS address those concerns and what solution did they come up with for you?

Dr. Ghandehari: Three ways. First, IDS was able to create a path, set the course in terms of planning. We were able to develop the vision together. It is a lot of work and you only find limited skill level while trying to find different artists to do each thing. IDS has a whole team to build the vision rather than me researching it. Previously, I had some nice work done for the pedo side but it did not reflect ortho. We were able to bring a mature look because IDS has so many different artists with different skills. They have the capacity for any look.

Second, we were able to implement the project exactly as we discussed and IDS created it as we wanted. The dentist has to be the leader for that vision and, when you are working with other trades, you don’t always get to see how things are going to look. With IDS, they were able to show me how everything was going to look with sketches and 3D models, so I could relax.

Thirdly were the ideas that they came up with. They were able to tie in the various aspects of the design to achieve the goal that we wanted. We wanted two different environments for the two practices, and we were able to meet in reception with something that made us both happy. Reception is designed so that both orthodontic and pediatric patients are happy and welcome. It has lots of animals and trees which patients of all ages love, but they took my comment about liking hotel lobbies and created a mature, elegant space with a waterfall. We love it.

IDS: How have your patients and staff reacted to the office décor?

Dr. Ghandehari: Patients have already commented on how much more mature it is compared to our previous office. Mostly we hear that they are wowed! The surprise of what they get to see when they walk in…that makes it worth it.


IDS: Now that your office is completed, what do you believe are the main benefits of theming an office?

Dr. Ghandehari: When you hear the kids’ footsteps running in 30 seconds before the parents because they are so excited to be there!


IDS: Did you have any other concerns about theming with IDS before initially contacting them?

Dr. Ghandehari: The concerns were largely centered on budget and time frame. I wasn’t sure that it would be affordable for their quality. However the value was there.

Also, locally in California I can get some things done quickly but not to the same quality. I knew it would be longer with IDS because of all the work and detail that the artists put into it, so I was worried that you couldn’t get it done within our time frame. I was worried that I wouldn’t even be able to go with IDS. But everything turned out fine in the end.


IDS: How has your experience been working with IDS throughout the whole process?

Dr. Ghandehari: I think the extent of their attention to detail with the project let me not worry about the project. It put me at ease. I always had the confidence from the beginning that someone was looking after things and I don’t have to be that person.


IDS: What did you like most about working with IDS?

Dr. Ghandehari: We had so many things to do and the stresses of construction, but there was one area that I did not worry about – I knew that the IDS team was looking after everything.

And also, I don’t think IDS does enough to promote how good their install team is. The install team is comprised of fabricators, so they can troubleshoot on-site and reliably get things done and solve problems. What a difference that made!


IDS: What is the best advice you can give an orthodontist who is looking to theme their dental office?

Dr. Ghandehari: Think about the patient experience. I have seen the response that patients and family have when they see you have created a fun and pleasant environment for them. We expect patients to invest a lot of time into their dental health and our business, but it is not always pleasant. I wanted it to be fun. Patients assume every practice has the same excellence so they decide on where to go based on where they are cared for, where it is enjoyable and fun. The knowledge and expertise is assumed in an office, but the patient experience comes after they’ve been there.


Dr. Bobby Ghandehari is a UCLA graduate and Regents Scholar, and a graduate of the prestigious Department of Orthodontics, at the University of Illinois School of Dentistry. Dr. Bobby resides in Ladera Ranch with his wife, Sarah Mathias (a children’s dentist) their two sons, and their German Shepherd, Hans.


Interview with Dr. Leslie Jacobs – Bringing Her Storybook to Life

July 15th, 2018

Dr. Leslie Jacobs is a successful pediatric dentist in Lafayette, Louisiana. Dr. Jacobs was kind enough to take some time to tell us about her experience with IDS and how it has impacted her practice. Take a look at her installed office.


IDS: Dr. Jacobs, how were you introduced to Imagination Dental Solutions?

Dr. Jacobs: I attended a pediatric dental meeting several years ago where I passed by the IDS booth and picked up a brochure. Once I saw the fun and creative work they were doing, I knew I wanted my office to be built by them.

IDS: Your office is very unique, where did the theme come from?

Dr. Jacobs: When I was in college, I wrote a children’s book called The Adventure of the Tall Giraffe and the Short Duck. It’s a wonderful story about how we are all unique in our own ways, which makes each and every one of us special. After talking with Dave (IDS’s President) we decided the best theme for the office would be telling the story from my children’s book. IDS built an amazing office based on the characters in my book and really brought everything to life! The transformation of my practice has been wonderful, absolutely wonderful!

IDS: Are you pleased with the results?

Dr. Jacobs: I couldn’t be happier! Dave and the IDS team were so great to work with. They took the time to create all of the characters in my book so accurately while bringing their own ideas to life as well. The end result is just so amazing. The kids love it, my staff loves it, and I absolutely love it!

IDS: Were there any surprises for you once the office was complete?

Dr. Jacobs: I know a lot of dentists contact IDS because they want to use their products as a marketing tool. That was less important for me as I had an established practice already and I really just wanted a special place for my patients to enjoy. The surprise for me was how well my themed office was received in the community. Everyone just loves the work that IDS created and it really has helped my practice grow even larger. It really is the best way to market yourself as a dentist.

IDS: Would you consider building another office with IDS?

Dr. Jacobs: Are you kidding? I wouldn’t build another office without them! They are so easy and fun to work with and the quality of their work is outstanding. I cannot imagine having an office that isn’t themed by IDS.

IDS: Do you have any advice to other dentists that are considering using IDS to theme their office?

Dr. Jacobs: Firstly, do it! Secondly, don’t limit yourself to what you have seen on their website or in their brochures. These guys do incredible work but really try to make your office unique. I am so glad I had my book brought to life by IDS. It makes my office that much more special for me. It was a big financial investment, but it was worth every penny. IDS is a really creative company that understands the dental industry, and they use their skills to make the best office possible.


Dr. Leslie Jacobs is a pediatric dentist in Lafayette, Louisiana, but she is so much more than a dentist. She served in the US Army Reserve for 8 years and served in Desert Storm to put herself through dental college. Currently, Dr. Jacobs serves on the board of Healing House for Grieving Children. She is the mother of two daughters, Callie and Chloe.
Proceeds from Dr. Leslie Jacobs’ children’s book The Adventure of the Tall Giraffe and the Short Duck are donated to Healing House for Grieving Children.