Posts Tagged ‘social media’

5 Tips for Getting the Most Out of Your Photo Op

August 28th, 2019

With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great strategy for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
 
Here are 5 tips to ensure you are getting maximum value out your photo op:
 
1. Make Sure It’s ‘Share-Worthy’.

Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.

 


2. It’s Also a Subtle Brag.

Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”

To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.

If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.

If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!

 


3. Make Sure Your Brand is Along for the Ride.

You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of three things: your logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.

 


4. Run a Contest.

One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.

One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.
 

5. Mix it Up!

Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.

 


Ready to learn more? Book a free consultation with our team today and we’ll walk you through the elements that make the perfect ‘share-worthy’ scene in your office!
 

Marketing Tips – The 3 Social Media Sites You Should Be Promoting Your Business On

December 1st, 2017

In the age of technology and digital communications, it is becoming increasingly important to market your dental practice through social media. Traditionally, mailed leaflets, phone calls, and word-of-mouth were the main sources of new clients. In 2016, 78% of Americans had a social media profile; which is a massive market waiting to be tapped by your practice. By using social media, you are able to put a face to your business and quickly and effectively reach out to previous and potential clients.

There are three main social networking sites that are best for reaching and interacting with your client base: Facebook, Twitter, and Instagram. Each serves a specific purpose and can be utilized in different ways.

1) Facebook

Facebook is best used when looking to connect with audiences and to share photos with those who are interested in your practice. You can add photos, events, and information relating to your practice that quickly updates patients on what you want them to know. Post consistently; several times a week is best for reaching those who follow you. When you host an event or grand opening for your themed office use Facebook as a tool to organize the event and share photos.

Post events, like your grand opening, to your social media accounts.

2) Twitter

Twitter, which allows you to post in 140 character snippets, is a fantastic tool for sharing tips and small bits of news. Unlike Facebook, you can only share 4 images at a time to a twitter post; which means Twitter inherently lends itself to posting several times a day with information your followers would find interesting. Tips on brushing habits, child education, fun dental crafts, and online reviews of your practice all have a place on your twitter feed.

The Instagram app.

1) Instagram

Instagram is a platform that allows your practice to post and tag a single photo or a small scrollable gallery. This social media platform relies on hashtags and photo filters to create an image for your practice and name. Instagram can be used as a tool for your staff to share office life, post photos of kids who are in the daily ‘no cavity club,’ and celebrate office events. It is less formal than Facebook and a great tool for connecting to your younger patient base.

 

It may sound time-consuming to utilize social media, but it often only takes a few minutes a day. By cross-posting your content to all three of these sites, you can consistently and efficiently reach out to patients who are interested in your practice with considerably less time. There are even programs that help you manage all of your accounts from one place, such as Hootsuite.

Placing advertisements on these platforms allows you to reach new clients without spending a fortune. Each of these sites also offers analytics so that you can immediately see who is following your practice, which types of posts generate the most interest, and track current dental trends.

Social Media is about more than simply posting content. The content you create is also pivotal to your success. Featuring events in the community, educating patients on the importance of dental health and lifestyle changes, and highlighting opportunities for clients to interact with your practice are all key. In order to create a ‘buzz’ around your practice, you can enter your office into dental design and local business competitions. This recognition not only increases the prestige of your office, it is the perfect promotional opportunity to share with your followers on social media.

The great thing about social media is that you can let your patients market your practice for you! A themed office gives patients plenty of photo opportunities that they want to share to their social media profiles. Choose a hashtag that relates to your office and encourage patients to tag your practice in the photos they take. Not only does this increase word of mouth recommendations, it also makes patients feel connected and excited about your office. A happy practice is a social practice!
 
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Micaela

Social Media Marketing Coordinator
Bachelor of Design in Visual Communications
Joined IDS in 2007
 

IDS Experts – Match Your Marketing Materials to Your Theme

October 30th, 2017

You already know you have an amazing office; now you need to make sure the world knows it. Marketing your practice is a key component to office promotion and having a marketing strategy is very important. Many of our clients need a bit of guidance when it comes to marketing, so here is a quick vocabulary lesson on Marketing 101.

 

LOGO
Your logo is a graphic mark, emblem, or symbol that you use to aid and promote instant public recognition. It is a simple, but eye-catching image that represents your practice. This page features logo examples for three different IDS themes.

IDENTITY
Your identity consists of the materials you use to market your company. These include your logo, mascots, business cards, email signatures, websites, social media, ads, employee uniforms, office theming, and radio jingle to name a few.

BRAND
Your brand is what people think and feel when they hear about your office – an emotional and psychological relationship between a company and consumers. Your brand is what helps dictate what your identity should look like, and what people should feel when they see marketing materials you have made.

 

Theming by IDS is more than an adventure for your patients; it is an invaluable marketing tool for your business. Your theme becomes part of your brand, which in turn influences your identity. From a giant exterior Landmark down to a logo on a business card, your marketing strategy helps get your practice in front of your patients.

LOGO
Start with your logo; the most important part of your identity. At IDS, our most popular option for logo design is to match your logo to your theme… literally! I like to use a prominent character from an office theme and turn it into a logo. A good identity is about consistency. A themed logo creates an instant connection between your printed identity and your physical office. It also helps differentiate your office from the competition by showcasing what makes your practice special.

Businesses that target children have two audiences to cater to when choosing a logo: the adults who make the purchase and the children who want the product or service. A successful logo design connects with both. Use a fun character with bright colors to appeal to children while using clear legible text aimed at the parents.

If you are an established practice with an existing logo that your patients recognize, you don’t want to lose that recognition. In order to update the look and bring consistency to your identity, you can consider adding theming or characters to your existing logo. Dr. Martin added his three new mascots to his existing “M” logo. He maintained his established recognition but gained a new identity as a fun practice for parents wanting an enjoyable dental office for their children.

IDENTITY
Now to look at the rest of your identity. When I create a marketing package for a dental client I like to include a logo design, business cards, referral pad, letterhead and an optional envelope. This is a great starter pack for creating your ‘look,’ which will help when you expand into flyers, magazine ads, and signs. Be consistent with your designs; use the same style of fonts, the same colors, and include your logo on everything. By keeping your graphics consistent your practice becomes more memorable and more likely to be at the front of potential clients’ minds.

 


An identity created by IDS for Smiling Seal featuring a logo design, referral pad, business cards, and letterhead.

 

BRAND
Once you have a consistent identity, your brand will begin to take shape. A quick search of reviews for our existing customers’ offices brings up the same words and phrases: “friendly”, “fun”, “exciting”. Theming gives people a reason to think and talk about you in a positive way. Office theming is the perfect way to boost your brand and get your patients talking.

You should also express your brand across all communication mediums. Print, web, and social media are integral tools for marketing your practice. Is your office all about fun? Post photos on your social media of your patients and staff posing with your props, wearing costumes, and participating in contests. Is your office focused on education? Include a themed education station in your office and hold workshops with at-risk children. Your brand and identity will shape the way you interact with the public.

The possibilities are endless. At IDS we give you the stepping-stones for creating a strong brand we know your patients will love.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.Victoria

Head of Marketing and Design
Bachelor of Applied Arts
Joined IDS in 2010
 

Marketing Tips – Bring in New Patients with a Grand Opening Theme Reveal!

September 1st, 2016

Once your office has been completed, the importance of a Grand Opening Theme Reveal should not be undervalued. Whether you have themed an existing office or built one from the ground up, a Theme Reveal is a perfect opportunity to connect with the community and gain new patients.

1. Choose a date for your Theme Reveal party. Alert local newspapers, advertise in school newsletters, send out a notice to your existing patients, and create some buzz for your new, improved office on social media!

2. Invite sports mascots and local sports celebrities to sign autographs. Hire artists to paint children’s faces and clowns to hand out balloon animals. Get a band to play some music for children and adults to dance to. Your event can be as big or small as you want!

3. Serve food! Nothing brings in crowd faster than a BBQ or a pancake breakfast as part of your reveal. Kids loooove hotdogs.

4. Have a photo op ready for guests. Whether it’s an IDS themed prop, pictures with the tooth fairy, or a basket of kids costumes in front of your logo, make sure your name is getting shared on social media by the people attending your event.

By hosting an event for families, it is considerably easier to draw in potential new patients and get everyone in your community excited about the theme you’ve created. People walking past your event will be drawn in and want to know more. Existing patients will get a sneak peek at the office before they come in for an appointment. Kids have the chance to explore and get comfortable in the office, helping alleviate anxiety and getting them excited about visiting the dentist.

This is also a great option if you can’t get theming installed before your official business start date. Have a soft launch to get the business going and smooth out any kinks, then celebrate in a big way when you get your theming installed!

Regardless of which stage you are at in the design and build process for your dental office theming, it is never too late to start planning your Grand Opening Theme Reveal.

 

Marketing Tips – Connect Your Social Media Platforms Together To Save Time

April 1st, 2016

In previous blog posts we’ve discussed social media and offered a few ideas to get the ball rolling. However, sometimes it can be hard to manage all of your different social media profiles. Most dentists have a social media profile on Facebook, Twitter, and Instagram.

Here are some tips for relieving a little time and effort from your social media management by connecting your platforms together!

First, it is important to have an account specifically for your Facebook, Twitter, and Instagram. Having a presence on these platforms is vital for reaching existing clients and for finding new ones.

One of the simplest ways to post to each of your accounts is to connect all of your social media so that posting to one will cross-post to the others. This will make updating content easier and keep profile activity for your office social accounts evenly distributed.
 

Let’s start with Twitter! You can choose to have your posts simultaneously upload to Facebook through your Twitter settings. Now that more businesses are using multiple sites, social media platforms have begun to make sure formatting works across various media. Facebook recently introduced a #Hashtag feature to their platform, and Instagram also uses #Hashtags, which makes cross-posting more effective.

Connect Facebook to Twitter:
To find out more about connecting your Facebook and Twitter accounts just follow the instructions here: Using Twitter with Facebook.

If you are a fan of Instagram, you can set up your office social media account so that when you share with Facebook, the post will be shared with your business page instead of our own. By keeping a social media presence high on both Instagram and Facebook, you can reach more fans and garner interest in your business.

Connect Instagram to Facebook:
Just follow these straightforward instructions on how to link Instagram to a Facebook page.
 

Our last blog post titled How Theming Creates the Ultimate Brand for Your Business, discussed the importance of a unified brand and how theming can help. Social Media is no different. To keep your office brand consistent, create a set of house-rules for each social media profile so that you know what sort of content to post to each. Some accounts might be more professional than others, or include specific themes or colors in every post.

Happy posting and stay social!