Posts Tagged ‘theming’

How to Theme Your Office – Even on a Budget

March 4th, 2019

Theming an entire office can be a daunting prospect financially, especially if you’re a new grad or if you’ve just opened your first business. But trust us when we say we have something for everyone – and something for all budgets. All of our themed elements are custom built so prices vary depending on design, scope, and complexity. We have created themed spaces from $5,000 to over $800,000. Each design, big or small, serves the same purpose: relaxing your patients and increasing new patient referrals.

 
FINANCING

Not all of our clients just have $100,000 burning a hole in their pocket. The majority finance their theming through local funders. IDS products can be included in your building cost, which makes talking to your bank easy. Bank of America has been a fan of IDS for years and specializes in loans for dentists.

Adding theming into your marketing budget can work as well. After all, theming has proven to be more helpful at gaining new patients than traditional advertising such as newspaper ads, TV commercials, and radio spots.

 
EXPRESS MURALS

If you’re only going to do one thing to transform your space add murals! Those on a budget can check out our pre-designed Express Murals for a more affordable mural option. Murals are a great place to start your theming, and Express Murals make that even easier to do. We are continuing to add to our line of pre-designed murals. Our newest addition is a line of stylish contemporary murals – perfect for offices that see a variety of patients, both young and old.

Dr. Joe Nguyen became a customer of ours many years ago by starting out with a couple of our pre-designed products. He has since expanded into 2 new offices with fully immersive floor to ceiling themes.

“I wanted to start small with my first office so I put a few pieces in certain areas [a mural and 2 brushing mirrors]. For my second office, I went all out with a completely WOW kid’s play area and put murals and some custom 3D in lots of the treatment rooms. Next, I will be expanding the theming in my first office and I plan on doing another fully themed IDS office that will be super cool. I can’t wait. I love IDS. It is so much fun to work with them and I would love to do this all the time!”

– Dr. Joe Nguyen

 

MULTI-STAGE THEMING

You can also consider multi-stage theming – get your favorite pieces now and do a second install later as your budget allows. We have seen a number of clients use this option successfully and theme in stages according to their budget and circumstances. Start in the reception area and add to the treatment area later, or add a gaming tablet before adding a whole play area. Do what works best for you.

If you’re a new grad who wants theming but is just starting out then we recommend theming in stages as well. You can start small with murals, a brushing mirror, and even a photo op to help promote your business. We’ll be ready to add more when you are! We can even draw sketches for your office with a final stage in mind so you know that your early theming will fit your expansion as you continue to theme.

An important aspect to remember about IDS theming is that our murals and 3D sculptures are built to last. Old pieces will stand the test of time and look great next to new additions, allowing you to have a cohesive look as you expand.

Our steel reinforced props are hard coated with the toughest and most durable protective coating in the industry. It flexes with the weight of active kids and stands up to their abuse. Our 3M murals are made of the same material used on graphic vehicle wraps. If it can handle rocks on the highway it can handle kids!

Here are some testimonials from 2 of our clients who did multi-stage theming. Dr. Morgan, who started small on his first office out of school, and Dr. Lateiner, who expanded his office space and his theming along with it.

 

 

“As a relatively new residency graduate, I decided to theme my office in two stages. I had just purchased a long-standing, successful pediatric dental office but was still budget-conscious. Dave and his team at IDS made the entire process from start to finish incredibly easy. He guided me towards what would be most cost-effective but would also give the most dramatic first impression for my patients seeing the office for the first time. Therefore, my new patients were able to experience an exciting office from day one.

My first phase consisted of my reception desk and murals. The murals allowed for maximal coverage while not over-extending my initial budget. Less than one year later we started sketches for my second phase which consisted of a custom tablet game tower, murals, faux windows, Chew on This as well as some custom 3D wall art.

I would recommend IDS and multi-staging their office theming project to any budget-conscious dentist and am very happy with my results. IDS will most definitely theme my second office!”


– Dr. Bryan Morgan

 

 

“I wasn’t planning on opening my second stage for a few more years but things were going so well that when space opened up next door, we jumped on it. We’re not only thrilled with the return we’ve received, but we’ve already booked future projects with IDS. All of our expectations have been exceeded and we can attribute a large amount of our success to our IDS design. Working with IDS has been an amazing experience – the best part of building both of my practices!”


– Dr. Michael Lateiner

 

At Imagination Design Studios, there really is something for everyone, and we happily work within your budget!

 

Interview with Dr. Chuck Hughes – Bringing in Clients with Attention Grabbing Theming

November 15th, 2018

Dr. Chuck Hughes is a highly successful pediatric dentist in Jackson, Tennessee and a valued customer of IDS. We sat down with Dr. Hughes to ask him about his experience working with IDS and the impact it has had on his practice. Now an enthusiastic office ‘themer’, he was happy to oblige.

IDS: Dr. Hughes, what made you contact IDS in the first place?

Dr. Chuck Hughes: When I first saw them in PDT magazine and then at the AAPD conference, I thought, wow, this company is really creative and I bet if I put one of their giant characters on my roof, it would stop traffic. Of course it would be great advertising.

Then, taking it one step further, I thought about why I became a pediatric dentist. I love working with kids and I know how important it is for them to learn how to take care of their teeth. What if I could do more to make their office visit fun, engaging and educational? Everyone at our office already does so much to put kids at ease but what if we could make the office seem like a fun place for kids, super welcoming and just for them… how great would that be?

 

IDS: Were you doing anything to market your practice before you found IDS?

Dr. Chuck Hughes: At the time I was doing everything I could think of! I was doing newspaper ads, TV commercials and radio spots. It was expensive but what I believed needed to be done. I was spending about $6000 a month on what would help grow my practice.

 

IDS: How was your experience working with IDS?

Dr. Chuck Hughes: Fantastic, from beginning to end. When I first called and spoke to Dave (IDS President) he was so excited about the potential of my office that I couldn’t help but get excited too. I could immediately tell from our first conversation that he knew dental offices and all the challenges that we have setting up and running our practices. I knew I was talking to an expert.

I could tell from their website that everything was very high quality, so I was a little worried about costs. Once I started working with IDS, they were so professional and detailed that I realized I was in good hands. How can you not be impressed with their design ideas and the quality of their products?

And the results! They did everything that they said they would and more. The IDS installers that came down to my office did a great job and the installation of everything went very easy and on time. I was blown away by what they accomplished.

 

IDS: Did you get the results you were looking for and how did you know?

Dr. Chuck Hughes: I knew as soon as we opened that we were getting a lot of new patients, so I asked my staff to keep track by asking each new patient or their parents what brought them in. At the time, like I said, I was spending a significant amount each month on promotional ads in the newspaper, on TV and radio and a bunch of other things. And all those things took a lot of time to manage.

I was thinking that I would have been happy if my new investment in IDS had been responsible for 50% of the new patients tracked. You could have knocked me over with a feather when the results came in after six months… a full 94% of people surveyed cited the exterior theming!! I was so happy to hear this. I knew I was making the right decision but this survey proved it.


 

IDS: Were there any other benefits?

Dr. Chuck Hughes: Multiple benefits! Patient retention, no question. My dental team is the best and we have always worked very hard on patient retention. However, if children cannot wait to come back because of how cool our office is, that’s just a bonus.

We always see parents and teens taking pictures with their phones in the office. You can’t buy that kind of advertising when they send out those pictures to their friends and family and maybe even post them on their Facebook page. That’s a true benefit.

Another benefit is for my staff. They love it when a child walks in and their jaw drops at what they see, or when a mom compliments the office. It makes them proud because it’s their office too.

I am a huge advocate for proper dental education for my patients. IDS really helped me by creating elements in the theming that I use to educate all my patients. It is done in a fun and playful way so the kids are much more likely to remember what we’ve taught them.

And a final reason and this is really important, it also makes my job easier as well as our other dentists, hygienists, and assistants. If children are more relaxed, it is definitely easier to do our jobs.


 

IDS: Would you work with IDS again?

Dr. Chuck Hughes: I am thrilled with my current office and I wouldn’t hesitate to work with Dave and his team again! Not only would I work with them again but when other practitioners ask me, ‘who did those great animals on your roof’ I say, IDS, and you’re going to love them… here’s their number.

 
Check out Dr. Hughes’ office photos here.

 

Interview with Scott Savel – How Theming Brings Success

September 15th, 2018

Scott Savel owns several successful dental offices. IDS has themed three of those locations – you can see his first and second space themed offices on our website. On our most recent install, we sat down and chatted with Scott about what he thinks about theming. Watch the video to see a tour his two space offices and see some snippets of the full interview we have transcribed below.
 

IDS: This is your third IDS office now?

Scott Savel: This is my third IDS office.

 

IDS: Do you have more plans for expanding into new locations with more theming?

Scott Savel: Yeah, we found that theming has been instrumental in our success, we’re definitely planning on opening multiple offices and using theming for all of them.

 

IDS: Is the IDS theming helping you expand faster?

Scott Savel: Tremendous difference. We found that by making the investment, that it sets us apart and especially in pediatrics. We walk into an area, and we’re a “category-killer” in that area.

 

IDS: What’s your favorite part of your office? Favorite prop, room, etc.?

Scott Savel: You know it’s hard to say, all the stuff they do is so cool. I mean every time I do it, it’s amazing, but we tend to center and focus on the game room and the front desk, so I would have to say the game rooms are always the coolest.


 
IDS: Have your patients or their parents commented on your theming? What have they said?

Scott Savel: They can’t believe it. They’ve never seen a dental office like this before and they wish they had something like that for them. In fact, we’ve used the IDS concept in order to bring in adult patients. So, we market to the children but, we hopefully are able to book the parents when they come in as well.

 

IDS: How do you like working with IDS, what do you think of IDS?

Scott Savel: Hands down IDS is an incredible company. They’re reliable, they’re super, super organized, they’re incredibly creative, they can handle any need you could possibly want. I’ve always been amazed how they could be out of state or even out of the country in this case and be able to coordinate this job to such perfection. Hands down, they have it down completely, it’s always seamless.

 

IDS: What do you think are the benefits of office theming?

Scott Savel: Office theming as I said previously, sets you apart. It gives you something. If you look at dentistry as a whole, most dentistry offices are always the same, but the theming sets you apart, it definitely jumpstarts the business.

 

IDS: Would you recommend IDS and theming to your friends?

Scott Savel: Well no one that’s local, I don’t want any competition! But if you’re gonna open up out of state, I would definitely recommend IDS.

 

IDS: Do your employees get into the theme, and have they enjoyed their work in that environment?

Scott Savel: Every time I open a new office, every one of my employees wants to work in the new office. They’re always so cool and so different and every time we do it, it just gets better and better. We work off of our original idea, and we go from there.


 
IDS: How do you feel about the quality of the product IDS provides you?

Scott Savel: It’s hands down incredible. The way they actually manufacture the products and if you really look at what they do a lot of it is just hand done. It’s almost like they’re artists. Of course, the installation teams that come in are incredible as well. Literally, no stone is left unturned and they work with you to make sure you’re completely satisfied until the job is done.

 

IDS: Have you ever received patient referrals from current patients due to the new IDS theming?

Scott Savel: Of course. People see it all the time. Not only that, but IDS helps us with our marketing. You know, a lot of people advertise in newspapers or look to radio, but we’re a real visual concept now. We’ve developed television commercials and certain kinds of billboard advertising that really shows the visual concept and how it sets us apart from everybody else.

 

IDS: Has your practice increased due to passersby, foot-traffic, vehicles seeing your theming and bringing new kids to you?

Scott Savel: It’s not even close, absolutely. Every time we open up an IDS themed office, we are jump-started from the get-go. Right away people see it, they walk in, they’ve never seen anything like it, they’re blown away, they can’t even believe it’s a dental office.

 

IDS: Did you get good value for your money?

Scott Savel: Absolutely. You know, it’s all relative, no one can build what IDS does, no one can do what they do. So, it’s definitely good value because even though the upfront costs are sometimes not small, depending on how deep you wanna go and there’s no end to what you can do with these guys, they can do anything. The point is that when you’re a dentist, you’ll be in business for 15, 20, 30 years, so if you amortize those costs over that time, it actually comes out very cheap compared to how fast you’re building your business.

 

IDS: If you could plan a whole new office, what theme would you go with?

Scott Savel: Well it’s interesting. I’ve been working with IDS for a while and I’ve done jungle themes and I’ve done space themes. But I gotta say, at the end of the day, our company is called Super Smiles and I like the space theme personally, because it transcends to adults and to children, everybody loves it.

 

IDS: Last question here, if you could get IDS to make anything: sky’s the limit, doesn’t matter cost, your imagination, what would you get them to make?

Scott Savel: They have some people outside the New York area, where obviously real estate is a lot cheaper, where they’re taking large buildings and warehouse space. I’m dying to do an office where I could do the outside of it, because I just believe that is the coolest thing ever that they do. I haven’t done that yet, it’s all been interior work, but if I could own a building and do a complete outside job, which brings people in, inside and out, that would be something I would love to coordinate with them.

 

Interview with Dr. Leslie Jacobs – Bringing Her Storybook to Life

July 15th, 2018

Dr. Leslie Jacobs is a successful pediatric dentist in Lafayette, Louisiana. Dr. Jacobs was kind enough to take some time to tell us about her experience with IDS and how it has impacted her practice. Take a look at her installed office.

 

IDS: Dr. Jacobs, how were you introduced to Imagination Dental Solutions?

Dr. Jacobs: I attended a pediatric dental meeting several years ago where I passed by the IDS booth and picked up a brochure. Once I saw the fun and creative work they were doing, I knew I wanted my office to be built by them.

IDS: Your office is very unique, where did the theme come from?

Dr. Jacobs: When I was in college, I wrote a children’s book called The Adventure of the Tall Giraffe and the Short Duck. It’s a wonderful story about how we are all unique in our own ways, which makes each and every one of us special. After talking with Dave (IDS’s President) we decided the best theme for the office would be telling the story from my children’s book. IDS built an amazing office based on the characters in my book and really brought everything to life! The transformation of my practice has been wonderful, absolutely wonderful!

IDS: Are you pleased with the results?

Dr. Jacobs: I couldn’t be happier! Dave and the IDS team were so great to work with. They took the time to create all of the characters in my book so accurately while bringing their own ideas to life as well. The end result is just so amazing. The kids love it, my staff loves it, and I absolutely love it!

IDS: Were there any surprises for you once the office was complete?

Dr. Jacobs: I know a lot of dentists contact IDS because they want to use their products as a marketing tool. That was less important for me as I had an established practice already and I really just wanted a special place for my patients to enjoy. The surprise for me was how well my themed office was received in the community. Everyone just loves the work that IDS created and it really has helped my practice grow even larger. It really is the best way to market yourself as a dentist.

IDS: Would you consider building another office with IDS?

Dr. Jacobs: Are you kidding? I wouldn’t build another office without them! They are so easy and fun to work with and the quality of their work is outstanding. I cannot imagine having an office that isn’t themed by IDS.

IDS: Do you have any advice to other dentists that are considering using IDS to theme their office?

Dr. Jacobs: Firstly, do it! Secondly, don’t limit yourself to what you have seen on their website or in their brochures. These guys do incredible work but really try to make your office unique. I am so glad I had my book brought to life by IDS. It makes my office that much more special for me. It was a big financial investment, but it was worth every penny. IDS is a really creative company that understands the dental industry, and they use their skills to make the best office possible.

 

Dr. Leslie Jacobs is a pediatric dentist in Lafayette, Louisiana, but she is so much more than a dentist. She served in the US Army Reserve for 8 years and served in Desert Storm to put herself through dental college. Currently, Dr. Jacobs serves on the board of Healing House for Grieving Children. She is the mother of two daughters, Callie and Chloe.
Proceeds from Dr. Leslie Jacobs’ children’s book The Adventure of the Tall Giraffe and the Short Duck are donated to Healing House for Grieving Children.

 

Interview with Dr. Jed Snatic – Creating a 1920s Train Theme for a Chestermere Station Dental Office

June 15th, 2018

After creating this amazing 1920s style train themed office we returned to have a chat with the owner, Dr. Jed Snatic, to see how he and his patients feel about their new IDS office decor.

You can see clips of the interview in the video or read the full transcript below.

IDS: What have your patients and their parents said about the decor?

Dr. Snatic: Well when we were working with IDS to design this, we struggled with whether to go for a younger age or an older age, and as it progressed we decided to go for a more authentic train station, 1920s-era, and when we did that we found that everybody liked it, from grandpa right down to the one-year-old. They all love it!

IDS: And what do you personally think about the theme of the office?

Dr. Snatic: My partners and I couldn’t be prouder of the way it has come out. It’s so unique and it’s such a blast from the past, it’s almost like a tribute to the railroad days in early Alberta. Our shopping mall here is a train-themed (area), and it’s called Chestermere Station, so we couldn’t be happier with our investment.

IDS: What’s your favorite part of your new themed office?

Dr. Snatic: The train! I would say when we originally designing the office, ‘There’s no way you can make a train station without a train’ so really the engineering marvel was to put it up against the windows to allow room for it to fit into the space without it eating up all of our waiting room. As you may know, real estate is expensive here in Chestermere so I think the train is the bomb.

IDS: You recently moved into this space. Can you talk about expanding into this new location and how this encouraged you to theme your new office?

Dr. Snatic: Yes, well it was probably 2-2.5 years ago when it started to come to critical mass at our former office and we knew that would be running out of space. So we went looking and found this larger location. We wanted to attract a lot of specialists to work out of here, so spending extra on the waiting room, for the ‘pop’ to get the kids and the moms in and to enjoy the place, seemed like a worthwhile investment. In one year we’ve gone from, you know, a startup, to full-on busy and I’m sure we’ll have that same issue [with too many patients] within 2 to 3 years.

IDS: How do you think that the theming has helped your office?

Dr. Snatic: Oh, I’m sure everybody here thinks it’s been a huge success for the town of Chestermere and the area. The staff like it, the parents like it, and the kids love it the most.

IDS: Any final thoughts?

Dr. Snatic: Yup, I’d just like to thank the team at IDS for delivering just such a beautiful, beautiful place and something so unique and fun to work at that you actually enjoy driving to work every day.

That’s a huge feather in our caps and we couldn’t be happier with our investment, and so are our patients.

 

Dr. Snatic is a father, lifelong learner, entrepreneur, and passionate professional. He prides himself on being able to treat most dental issues under one roof at his clinic.
This interview has been edited for clarity.