The Checkup

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Marketing Tips – Add a Cool Google Office Tour to Bring in New Business

June 30th, 2017

Technology is constantly evolving. In the past, patients were only able to view your dental office once they arrived at their appointment. With the improvement of cameras and the widespread influence of Google maps and images, it is easier than ever to let your patients step into your office without ever leaving the comfort of their own homes.

From Google:

When searching for businesses, consumers use mapping products 44% of the time. Listings with photos and a virtual tour are twice as likely to generate interest.

Google Street View photo shoots allow Google-certified photographers to create spherical images that are linked together through an easy-to-navigate interface. By clicking on the arrows on a virtual office tour, your potential patients are able to explore your whole office and get excited about the theming you’ve used throughout your practice.

Check out this safari office on google maps.

If you’re savvy you can use your own 360 photos to create office tours. Or you can hire the Google Street View team to come to your office to create a virtual tour for you.

First impressions are key to gaining new patients. By providing a beautiful and colorful virtual office tour to explore, you get the chance to grab the attention of potential clients from the very first look. Virtual office tours are easy to add to any website and adding business photos may correlate with a higher local search ranking.

Whether you have a small practice or several large ones, including a virtual office tour for your patients to explore is as obvious as brushing your teeth.
 

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