The Checkup

Hello! We're the IDS team, the people behind the dental office theming giant that is Imagination Dental Solutions. We're not just about cool office decor, we've got news, stories, art, advice about marketing, dentistry and more.

IDS Experts – The Importance of a Website for Promoting Your Dental Practice

March 30th, 2017

The yellow pages are a thing of the past. Having a website is an important, if not the most important, part of your marketing plan. Today, the majority of your potential clients are using the internet to find the services and products that they need. When someone is looking for a dentist, they are most likely to search online and pick from the results they find their.

Businesses that have a website are often judged to be more professional or legitimate than those that don’t. Moreover, a website is an additional opportunity to market your services to a wide audience and provide answers to questions and information about your practice.

For many, the cost of hiring a web professional has been noted as an obstacle to having a website. An online presence is becoming increasingly important for reaching your patients. The expense is quite small compared to the potential amount of lost business, so remember to make room in your marketing budget.

However, worse than not having a website is having a bad website. According to a study in 2015 by Adobe, 38% of people stop engaging with content if it is unattractive and 39% will stop engaging if your content takes too long to load. These are just two reasons why it is important to ensure that your website not only exists, but is also attractive and provides a positive user experience.

As IDS does not offer websites services for our clients, we encourage you to talk to our friends over at Smile Savvy for all your questions and concerns about building an effective website.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Laura
Web Developer
Joined IDS in 2009
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