{"id":15204,"date":"2023-01-02T19:21:00","date_gmt":"2023-01-02T19:21:00","guid":{"rendered":"https:\/\/idskids.com\/?p=15204"},"modified":"2024-02-08T07:34:48","modified_gmt":"2024-02-08T14:34:48","slug":"recession-proofing-your-dental-business","status":"publish","type":"post","link":"https:\/\/idskids.com\/recession-proofing-your-dental-business\/","title":{"rendered":"Recession-proofing Your Dental Marketing Strategy in 2023"},"content":{"rendered":"\n

There\u2019s an assumption that dental practices, like grocery stores, are immune to recessions. After all, people need to eat. And they still need to take care of basic health issues.

Yet a landmark study published in the Journal of the American Dental Association confirmed what dental professionals who have been through economic downturns already know: patients put off dental appointments and oral care treatments in recessionary times.<\/em><\/p>\n\n\n\n

An analysis of dental visits in the US between 2003 and 2015 by Albert Guay and Andrew Blatz revealed a noticeable decline in dentist visits during the Great Recession (December 2007- June 2009). Only 38.4% of the American population during this time visited a dentist, a remarkable decline. Visits to orthodontists among working adults aged 19+ dropped from 1.1% in 2008 to 0.7% in 2010 as the recession was ending.<\/p>\n\n\n\n

With rumblings of a possible downturn on the horizon, the question is, what can dentists and orthodontists do to recession-proof their business?<\/p>\n\n\n\n

Marketing is one area where there are strategic opportunities to set a practice up to succeed\u2026 through good times and bad.<\/em><\/strong><\/p>\n\n\n\n

We spoke with Dan Bergeron, President of Everbrave Branding Group<\/a>. As an authority on dental marketing, Dan shares four suggestions for dental practice owners.<\/p>\n\n\n\n

<\/p>\n\n\n\n

1. Focus on improving your web content so you rank higher in online search.<\/strong><\/h2>\n\n\n
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\u201cIn today\u2019s digital age, no matter your business, you can be sure that your target customers will be doing their research online.\u201d<\/p>\n\n\n\n

According to Bergeron, a recession is an excellent time to pursue low-cost\/ high-return strategies that increase your odds of being found online.<\/p>\n\n\n\n

He shares a few easy wins that will improve your content \u2013 and help increase your website\u2019s search rankings.<\/p>\n\n\n\n

a. Expand your web page content:<\/strong><\/h4>\n\n\n\n

Does your website have pages with just a paragraph of text? Did you know that web pages rank higher when they have more information than less?

The more educational information and helpful advice you share, the more Google will consider you a subject authority, which helps improve your Google ranking,\u201d Bergeron says. It\u2019s also important to avoid reusing or copying content from other sources. Website content should be uniquely written for your website, or at a minimum, edited to be in your brand’s tone of voice. <\/p>\n\n\n

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Dan\u2019s Pro Tip: \u201cI recommend web pages have a minimum word count of 500+ words. Break longer text into shorter, easily digestible sections.<\/em><\/p>\n\n\n\n

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b. Add a Q&A section to your website:<\/strong><\/h4>\n\n\n
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When people use search engines, they\u2019re seeking answers to their questions. Q&A sections are a smart way to draw traffic to your website. If you can provide the solutions, you\u2019ll increase the chances of coming up in their search queries.<\/p>\n\n\n\n

<\/p>\n\n\n\n

c. Keep new content coming:<\/strong><\/h4>\n\n\n\n

Search engines reward sites that regularly post new information. Blogs provide a great way to achieve this. There are endless topics to choose from (like an article answering FAQs). Just be sure to keep it simple for patients to understand.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Want more tips for marketing your office? Download the free guide<\/a> to learn more tips for helping with your online presence. <\/p>\n\n\n\n

\n \n \"CTA-blog-ebooks-1\"\n <\/a>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

2. Encourage patients to post online reviews.<\/strong><\/h2>\n\n\n
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\u201cFor years, the bulk of new business has come from patient referrals. But today, people aren\u2019t simply asking friends and neighbors. They\u2019re seeking recommendations from credible sources like Google Reviews<\/strong>,\u201d Bergeron reveals.<\/p>\n\n\n\n

\u201cThe more patients you can convince to give you a glowing review on these platforms, the better. Many of your best patients will be glad to share their positive experiences. If you want to show appreciation and encourage patients to participate, you might consider giving a small incentive\u2026 like a $5 coffee gift card.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. Invest in memorable patient experiences that set your practice apart.<\/strong><\/h2>\n\n\n\n

\u201cWhether it\u2019s a vacation or visit to the mall, people are looking for experiences,\u201d Bergeron says. \u201cBusinesses that do things to set themselves apart tend to thrive.\u201d<\/p>\n\n\n\n

In the dental world, he gives the example of pediatric practices that invest in creating cool, interactive spaces that put smiles on the faces of young patients.

\u201cA lobby that creates an immersive underwater world with mermaids, pirates, and sea creatures really stands out and gets talked about. They\u2019re good for business and a fantastic way to put patients at ease. Nowadays, we\u2019re even seeing this approach extend into adult practices as well.\u201d<\/p>\n\n\n

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While this approach involves a more considerable investment, Bergeron says it can provide invaluable exposure and measurable ROI<\/a>. This is most often realized through a higher rate of patient referrals as well as improved retention.<\/p>\n\n\n\n

While investing in a renovation may seem like a good idea when the economy is booming, Bergeron points out that when the market cools, construction costs tend to go down – contractors have less demand for their work, and materials drop in prices, making a recession is a good time to renovate and build.<\/p>\n\n\n\n

\u201cIf you have available capital, a downturn is a good time to invest in the future.\u201d<\/p>\n\n\n\n

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4. Turn down the pressure and focus on prevention vs. treatment<\/strong>.<\/h2>\n\n\n
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As a dentist, you\u2019ve worked hard to build relationships with your patients. But according to Bergeron, dentists and orthodontists should show empathy and understanding in uncertain economic times.<\/p>\n\n\n\n

\u201cPeople are anxious. Money is tight. If a patient feels unduly pressured into a treatment that an insurer doesn\u2019t cover, you may risk scaring them off,\u201d Bergeron says.<\/p>\n\n\n\n

Instead, Bergeron recommends turning the conversation toward prevention strategies and sharing tips to stop the problem from getting worse.<\/p>\n\n\n\n

\u201cIt shows patients that their health is your top priority and that you understand their reality. Consider it an investment in your long-term relationship \u2013 and a recession-smart business strategy for your dental practice.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Recession-proofing a dental business involves regular brushing!<\/strong><\/h2>\n\n\n\n

Bergeron says that recession-proofing a dental practice through enhanced marketing efforts doesn\u2019t start with the first forecast of an economic downturn. It requires a consistent and persistent effort at every stage of your patient relationship.

\u201cThe more work you put into growing and delighting your patient base, the harder it will be for them to leave you. And the better shape you\u2019ll be in to weather a financial storm.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Check out these related resources for improving your marketing efforts:<\/strong><\/h4>\n\n\n\n

Why You Should Have a Blog on Your Dental Website<\/a><\/p>\n\n\n\n

How to Get Online Reviews for Your Dental Office<\/a><\/p>\n\n\n\n

The Importance of a Website for Promoting Your Dental Practice<\/a><\/p>\n\n\n\n

Contact Imagination Design Studios (IDS)<\/a> to get started transforming your office from a mundane to magical patient experience.<\/p>\n\n\n\n

Want more tips for marketing your office? Download the free guide<\/a> to learn more tips for helping with your online presence.
<\/p>\n\n\n\n

\n \n \"CTA-blog-ebooks-1\"\n <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

There\u2019s an assumption that dental practices, like grocery stores, are immune to recessions. After all, people need to eat. And they still need to take care of basic health issues. Yet a landmark study published in the Journal of the American Dental Association confirmed what dental professionals who have been through economic downturns already know: […]<\/p>\n","protected":false},"author":1,"featured_media":26360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[50,8],"tags":[],"acf":[],"yoast_head":"\nRecession-proofing Your Dental Marketing Strategy in 2023 | IDS Blog<\/title>\n<meta name=\"description\" content=\"We spoke with Dan Bergeron, President of Everbrave Branding Group. 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