{"id":9505,"date":"2020-08-03T09:29:00","date_gmt":"2020-08-03T09:29:00","guid":{"rendered":"https:\/\/idskids.com\/?p=9505"},"modified":"2024-02-23T09:12:41","modified_gmt":"2024-02-23T16:12:41","slug":"case-study-dr-michael-lateiner-adding-theming-to-increase-profitability-and-patient-satisfaction","status":"publish","type":"post","link":"https:\/\/idskids.com\/case-study-dr-michael-lateiner-adding-theming-to-increase-profitability-and-patient-satisfaction\/","title":{"rendered":"Dr. Michael Lateiner Interview: Adding Theming to Increase Profitability and Patient Satisfaction"},"content":{"rendered":"\n

One of the main benefits of IDS office theming is how it can help you grow your business faster. IDS has themed over 300 offices and more than 30% of our clients have come back to theme a second (or third, or seventh) additional office. Theming has brought them success and allowed them to expand, adding more theming or opening additional locations. This is the story of one of those successful clients.
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\u201cIn 5 years we became a multi-million dollar office and we attribute a huge amount of our success to IDS.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n


Small Start \u2013 Big Results<\/strong><\/h3>\n\n\n\n

In 2010, Dr. Michael Lateiner came to IDS to add theming to the reception area in his small dental office. His goal was to create a fun space for his patients and to increase the number of patients the practice saw. Focusing on the reception area, he began with a few murals, desk cladding, and a children\u2019s play area.<\/p>\n\n\n\n

iDr. Lateiner knew his theming was a great way to connect with kids, but he didn\u2019t yet realize its true potential; his office now had a competitive edge that was memorable, shareable, and drew in kids and parents alike.
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Stage 1 of theming in 2010.
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Expanding in Popularity<\/strong><\/h3>\n\n\n\n

The popularity of Dr. Lateiner\u2019s themed office grew over the next 5 years, increasing his profits and giving him the funds necessary to take over the neighboring office space. He removed the adjoining wall and expanded his treatment area and the reception to make room for even more patients.<\/p>\n\n\n\n

With a newly expanded space, Dr. Lateiner was ready for additional theming to help further grow his practice. In 2016 IDS added murals, a photo op, a themed brushing station, and even theming in the x-ray room \u2013 more than double what had been installed years before.<\/p>\n\n\n\n

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Stage 2 of theming – expanding into a larger floor space.
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\u201cWe hoped IDS theming would provide a 10X return on our investment and, well, our expectations have been exceeded.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Doubling Down on Theming<\/strong><\/h3>\n\n\n\n

In 2017, only a year after Dr. Lateiner\u2019s previous project, he and his wife, Dr. Gloria Fulman, began construction on a new office. They immediately contacted IDS to plan a fully themed office.<\/p>\n\n\n\n

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\u201cWe were so happy with the results from our first office that we had the confidence to open a second one. This time we gave IDS complete creative freedom.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n


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Concept sketch drawn by the IDS Team.
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IDS created travel themed decor<\/a>, featuring caricatures of a young Michael and Gloria adventuring around the world. Extensive murals, photo ops, and brushing stations transformed this office into a kid-friendly environment that parents and patients love.
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\u201cPatients come into the office and are immediately comfortable. The parents can\u2019t stop taking pictures.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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New office installation.<\/figcaption><\/figure><\/div>\n\n\n

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\u201cIDS has the whole package. Their creations help make our patients comfortable, happy, and excited to visit us. This, in turn, creates happy parents who are now more willing to bring their children regularly. The end results allow us to provide better dental care to our patients while ensuring the practice grows profitably.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Check out the office in this video tour:<\/p>\n\n\n\n

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