{"id":9535,"date":"2020-07-03T10:01:00","date_gmt":"2020-07-03T10:01:00","guid":{"rendered":"https:\/\/idskids.com\/?p=9535"},"modified":"2024-02-23T14:25:32","modified_gmt":"2024-02-23T21:25:32","slug":"marketing-tips-dental-office-theming-is-big-news-for-local-news-stations","status":"publish","type":"post","link":"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/","title":{"rendered":"Dental Office Theming is Big News for Local News Stations"},"content":{"rendered":"\n<p>One of our favorite perks to theming offices all over North America is getting to see our offices pop up in local news across the country.&nbsp;Not only is this a great way for a dental office to get extra exposure and free advertising, but it will make you proud knowing your office is newsworthy.<\/p>\n\n\n\n<p>This is a great opportunity for some free dental office marketing. Don\u2019t miss that chance to get your themed office in the news. Local news channels love to show off unique and exciting stories in the community. Whether you get in the newspaper or manage to bring out a whole news camera crew, any free promotion is welcome.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><br>Here are a couple of examples of themed offices that have made the news to give you some ideas on how to pitch your story to your local news provider.<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"434\" src=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/5bf457f30a763.image_.jpg\" alt=\"\" class=\"wp-image-9537\" style=\"width:600px\" srcset=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/5bf457f30a763.image_.jpg 600w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/5bf457f30a763.image_-300x217.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.derbyinformer.com\/news\/business\/practice-finds-its-niche-with-young-patients\/article_32b4202c-ecf5-11e8-8650-9ffc1f757645.html\" target=\"_blank\" rel=\"noreferrer noopener\">Practice Finds its Niche with Young Patients<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019re the Walt Disney World of dentistry,\u201d <\/em> said Trey Anderson with a laugh.<\/p>\n<\/blockquote>\n\n\n\n<p><br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"282\" src=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/Smile-Town-Dentistry.jpg\" alt=\"\" class=\"wp-image-9538\" style=\"width:600px\" srcset=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/Smile-Town-Dentistry.jpg 512w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/Smile-Town-Dentistry-300x165.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.vancouverisawesome.com\/sponsored\/smiletown-orthodontics-profiles-of-excellence-2023-6212544#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">Smile Town Dentistry Profiles of Excellence<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI knew how challenging it was to get my brother into appointments and my parents experienced an equal amount of stress,\u201d explains Dr. Chadha. \u201cI wanted to help other families; that\u2019s why we decided to open offices that are fun for children of all ages and specially designed to accommodate families with special-needs children.\u201d Dr. Kanani adds, \u201cWe are here to help, and we are empathetic to their needs.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"612\" src=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/920x920.jpg\" alt=\"\" class=\"wp-image-9539\" style=\"width:600px\" srcset=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/920x920.jpg 920w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/920x920-300x200.jpg 300w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/920x920-768x511.jpg 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.nhregister.com\/business\/article\/Technology-fun-approach-to-dentistry-help-make-11321919.php\" target=\"_blank\" rel=\"noreferrer noopener\">Technology, fun approach to dentistry help make Big Smiles in Milford<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe want to make the whole office fun\u2026 We don\u2019t want them to be scared,\u201d said&nbsp;Eunice Lee, one of two pediatric dentists at the office.<\/p>\n<\/blockquote>\n\n\n\n<p><br><br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/tumblr_inline_pcjk4hbhQW1uohir2_1280-1024x732.jpg\" alt=\"\" class=\"wp-image-9541\" srcset=\"https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/tumblr_inline_pcjk4hbhQW1uohir2_1280-1024x732.jpg 1024w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/tumblr_inline_pcjk4hbhQW1uohir2_1280-300x214.jpg 300w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/tumblr_inline_pcjk4hbhQW1uohir2_1280-768x549.jpg 768w, https:\/\/idskids.com\/wp-content\/uploads\/2021\/07\/tumblr_inline_pcjk4hbhQW1uohir2_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The Smile Start Interactive Center at the PDAO Bentonville office is used for new patients aged four to eleven to focus on education and training. In this simulation center, kids can practice brushing and flossing on a large replica of a mouth, look at plaque through microscopes and feel and smell giant cavities. Staff observes each patient to coach them on how to correct their technique, and there\u2019s even a test at the end to keep kids paying attention and taking dental hygiene seriously, while having fun!<br><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><br><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><br><br><br>We hope these offices inspire you. So don&#8217;t be shy, you have a cool and unique office, get your office in the news! Here&#8217;s a template you can use to invite a news crew to your office.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p id=\"template\">Contact a journalist directly if you can, not just the generic news station contact. Your story could get lost in the shuffle. Find someone who writes about topics similar to your business.<br><br>The subject line of your email pitch must contain your news hook \u2013 the one thing that makes your story stand out and demand a journalist\u2019s attention.<\/p>\n\n\n\n<p><br>Try one of these:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>1<em>. &#8220;Amazing kid-friendly [Jungle\/Ocean\/Etc] themed office comes to [local area]&#8221;<\/em><br>2.<em>&nbsp;&#8220;A dental office kids can&#8217;t wait to visit!&#8221;<\/em><br>3.<em>&nbsp;&#8220;From fear to fun, how this local dental office is changing the way kids feel about the dentist.&#8221;<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And include in your body:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>[Journalist Name], I know you like to write about [local business\/events\/children\/health] and thought this story would be of interest to you. Please find attached below a story about a unique dental office experience designed to reduce anxiety in children.<\/em><\/p>\n\n\n\n<p>Make it easy on the journalist you have contacted. Tell them a bit about your history in the area. Any philosophies you have around treating patients. Talk about the problem you are solving for consumers &#8211; making going to the dentist easier for both kids as well as their parents. Describe your office and how it is designed to entertain and relax children, better priming them for their appointments. Feel free to allude to any awards you have won for your services.<\/p>\n\n\n\n<p>Attach a photo! A themed office is designed to sell itself.<\/p>\n\n\n\n<p>Lastly, invite the journalist to contact you if they need any more information.<\/p>\n\n\n\n<p><em>Thanks,<\/em><br><em>[Your Name]&nbsp;<\/em><br><em>[Contact details]<\/em><br><br><br><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><br><br>Has your office been featured in the news? Share a link with us to see at&nbsp;<a href=\"mailto:info@idskids.com\">info@idskids.com<\/a><br><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Check out these related resources for improving your marketing efforts:<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/idskids.com\/connect-your-social-media-platforms-together-to-save-time\" target=\"_blank\" rel=\"noreferrer noopener\">Connect Your Social Media Platforms Together To Save Time<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/idskids.com\/marketing-tips-3-quick-tips-on-using-theming-as-a-social-media-promotional-tool\" target=\"_blank\" rel=\"noreferrer noopener\">3 Quick Tips on Using Theming as a Social Media Promotional Tool<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/explore.idskids.com\/dental-marketing-strategies\" rel=\"noreferrer noopener\" target=\"_blank\">Key Strategies to Jump-Start Your Dental Marketing<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/idskids.com\/marketing-tips-add-a-cool-google-office-tour-to-make-your-business-page-stand-out\" target=\"_blank\" rel=\"noreferrer noopener\">Add a Cool Google Office Tour to Make Your Business Page Stand Out<\/a><\/p>\n\n\n\n<p>Want more tips for marketing your office?&nbsp;<a href=\"https:\/\/explore.idskids.com\/marketing-guide\" rel=\"noreferrer noopener\" target=\"_blank\">Download the free guide<\/a>&nbsp;to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional&nbsp;ideas.<br><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-154947165222\"\n  style=\"max-width:100%; max-height:100%; width:1080px;height:275px\" data-hubspot-wrapper-cta-id=\"154947165222\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJe956BzrcvMtHrrJXAHL5UwhqdLvIHX3yVHbzZolEEzx7pONtvtbldq8YzRsOYWKCCmX9K5r6nlzNS1uaS9p8Ze%2FekYsBpsnnLv1l9LJjKO%2BI%2BoJT%2FeH9xDaJfgKCnbs%2BtoAV63Gk33jkJxS6lMGWWlSeAg3IGkTLmQ7IlYmr6qeTIv8YUkw%3D%3D&#038;webInteractiveContentId=154947165222&#038;portalId=7692378\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA-blog-ebooks-1\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/7692378\/interactive-154947165222.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of our favorite perks to theming offices all over North America is getting to see our offices pop up in local news across the country.&nbsp;Not only is this a great way for a dental office to get extra exposure and free advertising, but it will make you proud knowing your office is newsworthy. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[50,8,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dental Office Theming is Big News for Local News Stations | IDS Blog<\/title>\n<meta name=\"description\" content=\"Getting your newly themed office in the news is a great way for your dental office to get extra exposure and free advertising. Read this blog and more for great dental office marketing tips form IDS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dental Office Theming is Big News for Local News Stations | IDS Blog\" \/>\n<meta property=\"og:description\" content=\"Getting your newly themed office in the news is a great way for your dental office to get extra exposure and free advertising. Read this blog and more for great dental office marketing tips form IDS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\" \/>\n<meta property=\"og:site_name\" content=\"IDS Kids\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/imaginationdesignstudios\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T10:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T21:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idskids.com\/wp-content\/uploads\/2020\/07\/Dental-Office-Theming-is-Big-News-for-Local-News-Stations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IDSkids\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IDSkids\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\"},\"author\":{\"name\":\"IDSkids\",\"@id\":\"https:\/\/idskids.com\/#\/schema\/person\/afec98beafd4ee86094894ccbeecbe44\"},\"headline\":\"Dental Office Theming is Big News for Local News Stations\",\"datePublished\":\"2020-07-03T10:01:00+00:00\",\"dateModified\":\"2024-02-23T21:25:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\"},\"wordCount\":782,\"publisher\":{\"@id\":\"https:\/\/idskids.com\/#organization\"},\"articleSection\":[\"Dental\",\"Marketing Tips\",\"Social Media Tips\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\",\"url\":\"https:\/\/idskids.com\/marketing-tips-dental-office-theming-is-big-news-for-local-news-stations\/\",\"name\":\"Dental Office Theming is Big News for Local News Stations | IDS Blog\",\"isPartOf\":{\"@id\":\"https:\/\/idskids.com\/#website\"},\"datePublished\":\"2020-07-03T10:01:00+00:00\",\"dateModified\":\"2024-02-23T21:25:32+00:00\",\"description\":\"Getting your newly themed office in the news is a great way for your dental office to get extra exposure and free advertising. 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