TURN YOUR BUILDING INTO YOUR
MOST VALUABLE MARKETING ASSET
ATTRACT MORE CLIENTS & ENTICE NEW STAFF
CREATE A WELCOMING SPACE TO
MAKE EVERY VISIT A MAGICAL
EXPERIENCE FOR YOUR CLIENTS
CREATE A MAGICAL FIRST IMPRESSION
Interior decor can create a strong first impression on customers, setting the tone for their overall experience, affecting how customers feel and behave.
A well-designed interior that is focused on children can make your young customers and patients feel welcome and valued in a world that is often built for adults.
REDUCE ANXIETY IN CHILDREN
Kid-friendly decor can help to create a welcoming and less intimidating environment for children, making them feel more comfortable and at ease.
In healthcare situations, this can help children overcome fears of dental and medical procedures, reducing lifelong anxiety and avoidance behaviour, setting them up for a lifetime of better health outcomes. Children without fear of the dentist grow into adults who will continue to seek out your services.
ENCOURAGE FAMILIES TO STAY LONGER
A kid-friendly interior can have a significant impact on dwell time, allowing parents to relax and enjoy the space while their children are entertained. This effect is particularly beneficial in locations like malls, libraries, and churches, where parents can browse the products or simply take a break in a welcoming environment.
Moreover, spending more time in a space has been shown to increase spending on products and services, making it a valuable advantage for any business.
DR. BILL MARTIN
IDS customer with two themed offices
When kids walk into a dental office, there’s usually some anxiety. But when they walk in here and it’s like a trip to Disney World!
LEVERAGE YOUR THEMED SPACE TO BE
YOUR MOST POWERFUL &
VALUABLE MARKETING TOOL
SOLIDIFY YOUR BRAND IMAGE
Your brand is more than just a logo. It’s the perception your customers have of your business when they hear your name.
Creating a unique interior that caters to families can help enhance your brand’s image and reputation as a caring place for children. This creates a distinct and memorable brand that sets you apart from competitors. You want people to associate your brand with welcoming, fun, and amazing experiences. By prioritizing a kid-friendly interior, your business can demonstrate that you value families and children.
INSPIRE YOUR MARKETING PLAN
Incorporating theming into your business can be a powerful way to enhance every aspect of your marketing plan by transforming your physical spaces into your most valuable marketing asset.
Your theme can be used to promote your business across various channels and appear in both digital and printed collateral. Your murals and 3D characters serve as a backdrop for photos and videos, creating engaging content for social media channels, and inspiring and informing the design of your printed marketing materials, such as flyers and brochures.
This can help to create a consistent and immersive identity that resonates with your target audience and sets your business apart from competitors.
GENERATE ORGANIC ADVERTISING
Consumer surveys consistently show that user-generated content and word-of-mouth referrals are the most trusted way you can advertise your business. When a business creates an attractive and fun themed interior, customers are more likely to share their experience on social media with friends and family. This generates buzz and free advertising for the business which can be a powerful marketing tool that increases referrals and online reviews.
All of these factors contribute to social proof, which is the idea that people tend to follow the actions of others. When customers see their friends and family enjoying your business on social media, they are more likely to want to visit as well.
DR. CHUCK HUGHES
Tracked his new patients after theming his office:
I would have been happy had my new investment in IDS been responsible for 50% of the new patients tracked. You could have knocked me over with a feather when the results came in after six months… a full 94% of people surveyed cited the exterior theming!!
CREATE AN ENVIRONMENT THAT
MAKES YOUR EMPLOYEES
HAPPY TO COME TO WORK!
STAND OUT IN JOB BOARDS
Make sure to include photos of your theming in your job advertisements to showcase your unique work environment. A business that distinguishes itself is more likely to draw in talented individuals. A positive first impression on potential new hires creates a sense of professionalism and care from you as an employer.
INCREASE JOB SATISFACTION
Choosing to work with children is a noble career path, but it comes with daily stressors. When children are happy, it can make it easier for your staff to work with them, particularly in high-stress situations such as dental and medical care. This can lead to increased job satisfaction and productivity for your staff.
TAKE PRIDE IN YOUR SPACE
A themed office not only delights children but also creates a magical space for dentists, doctors, business owners, and their support staff. Having a workspace that you’re proud to showcase and eager to spend time in can provide both personal satisfaction and a sense of prestige that shouldn’t be overlooked. Considering the amount of time spent at work, it’s important to create an environment that you genuinely enjoy.
Operations Director at specialized clinic for children’s wellness
Hiring pediatricians is no longer a challenge – once they set foot in the facility they want to work here because the decor speaks to our philosophy and dedication to helping kids.
EXPERIENCE THE BENEFITS OF
From dental offices to theme parks to attractions like the World’s Largest Gorilla, you can trust IDS to bring our years of experience to every project.
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