The yellow pages are a thing of the past. Having a website is an important, if not the most important, part of your marketing plan. Today, the majority of your potential clients are using the internet to find the services and products that they need. When someone is looking for a dentist, they are most likely to search online and pick from the results they find there.
Businesses that have a website are often ruled to be more professional or legitimate than those that don’t. Moreover, a website is an additional opportunity to market your services to a wide audience and provide answers to questions and information about your practice.
THE IMPORTANCE OF A WEBSITE FOR PROMOTING YOUR DENTAL PRACTICE
Having an Ineffective Website is Just as Bad as Not Having One at All
However, worse than not having a website is having a bad website. According to a study in 2015 by Adobe, 38% of people stop engaging with content if it is unattractive and 39% will stop engaging if your content takes too long to load. These are just two reasons why it is important to ensure that your website not only exists, but is also attractive and provides a positive user experience.
Options for Building Your Website
For many, the cost of hiring a web professional has been noted as an obstacle to having a website. An online presence is becoming increasingly important for reaching your patients, regardless of the monetary investment. The expense is quite small compared to the potential amount of lost business, so remember to make room in your marketing budget.
While having a professional web developer gives you more control over your online presence, there are different alternatives to building a website from scratch.
It is worth looking into a website template builder, and there are many out there to choose from like:
That’s just to name a few. They provide templates to get you started and have developers on staff who can build a website for you using their platform.
So what do you need to include in your dental website? Check out our infographic for a breakdown of what you should make sure your developer includes on your site:
Check out these related resources for improving your marketing efforts:
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
Want more tips for marketing your office? Download the free guide to learn more tips for helping with your online presence.
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.
Joined IDS in 2009