Interview with Dr. Jed Snatic – Creating a 1920s Train Theme for a Chestermere Station Dental Office

After creating this amazing 1920s style train themed office we returned to have a chat with the owner, Dr. Jed Snatic, to see how he and his patients feel about their new IDS pediatric dental office decor.

You can see clips of the interview in the video or read the full transcript below.


IDS: What have your patients and their parents said about the decor?

Dr. Snatic: Well when we were working with IDS to design this, we struggled with whether to go for a younger age or an older age, and as it progressed we decided to go for a more authentic train station, 1920s-era, and when we did that we found that everybody liked it, from grandpa right down to the one-year-old. They all love it!

IDS: And what do you personally think about the theme of the office?

Dr. Snatic: My partners and I couldn’t be prouder of the way it has come out. It’s so unique and it’s such a blast from the past, it’s almost like a tribute to the railroad days in early Alberta. Our shopping mall here is a train-themed (area), and it’s called Chestermere Station, so we couldn’t be happier with our investment.

IDS: What’s your favorite part of your new themed office?

Dr. Snatic: The train! I would say when we originally designing the office, ‘There’s no way you can make a train station without a train’ so really the engineering marvel was to put it up against the windows to allow room for it to fit into the space without it eating up all of our waiting room. As you may know, real estate is expensive here in Chestermere so I think the train is the bomb.

IDS: You recently moved into this space. Can you talk about expanding into this new location and how this encouraged you to theme your new office?

Dr. Snatic: Yes, well it was probably 2-2.5 years ago when it started to come to critical mass at our former office and we knew that would be running out of space. So we went looking and found this larger location. We wanted to attract a lot of specialists to work out of here, so spending extra on the waiting room, for the ‘pop’ to get the kids and the moms in and to enjoy the place, seemed like a worthwhile investment. In one year we’ve gone from, you know, a startup, to full-on busy and I’m sure we’ll have that same issue [with too many patients] within 2 to 3 years.

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IDS: How do you think that the theming has helped your office?

Dr. Snatic: Oh, I’m sure everybody here thinks it’s been a huge success for the town of Chestermere and the area. The staff like it, the parents like it, and the kids love it the most.

IDS: Any final thoughts?

Dr. Snatic: Yup, I’d just like to thank the team at IDS for delivering just such a beautiful, beautiful place and something so unique and fun to work at that you actually enjoy driving to work every day.

That’s a huge feather in our caps and we couldn’t be happier with our investment, and so are our patients.


Dr. Snatic is a father, lifelong learner

, entrepreneur, and passionate professional. He prides himself on being able to treat most dental issues under one roof at his clinic.

This interview has been edited for clarity.


Invest in the full potential of your office and become an IDS success story like Dr. Jed Snatic.

Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you create can help you achieve a better patient experience.

  • Reduce patient anxiety and enhance their relaxation
  • Prime patients and families for their appointments
  • Create positive dental care experiences

Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your niche can transform your environment and overall patient satisfaction…whatever your dental niche.

  • Create “buzz” in the community you serve
  • Accelerate patient referrals
  • Generate positive online reviews

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience. Or download our inspiring look book and start imagining the possibilities in your office.

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