Increase Traffic by Setting Up a Google Business Profile for Your Office

In an effort to gain more visibility on Google, it is important to create a Google business listing, known officially as a Business Profile.

It’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

It is also a great place where you can interact with your clients and respond to positive and negative reviews. This helps you build trust with potential customers who are reading your reviews.

According to one report, businesses that verify their information via Google Business are twice as likely to have customers view them as reputable and trustworthy. So completing your official business profile reduces uncertainty about your business and encourages people to pick up the phone and engage with your business.

For reference, here is what the IDS profile looks like when you search us in Google:

HOW TO CREATE YOUR GOOGLE BUSINESS LISTING FOR YOUR DENTAL OR MEDICAL OFFICE:

1. Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).

2. Go to google.com/business and select “Start now” in the top right-hand corner.

3. Enter your business name. 

4. Enter your business address.

5. Choose your business category.

6. Add your business phone number and website.

7. Choose a verification option. Phone or email is the easiest.

Once you’ve verified your business, you need to add as much detail as possible to your profile. Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.

Add additional information such as your logo, photos of your office, your operating hours, and any other information you have available. According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps, so make sure you show off your unique office!

You can get more detailed instructions straight from Google.


Check out these related resources for great marketing tips for your office:

Add a Cool Google Office Tour to Make Your Business Page Stand Out

6 Tips to Help You Take Great Photos of Your New Themed Office

Key Strategies to Jump-Start Your Dental Marketing

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.

New call-to-action



View All posts
Subscribe

Related Posts

4 Ways a Roadside Attraction Can Benefit Your City or Town

March 9, 2023
With the lasting effects of the pandemic on the tourism industry, it is more important than ever to find ways to attract visitors to your town. However, competing with big cities and their many venues of entertainment can make it difficult to keep up. But what if there was a way to draw in tourists […]
Read More

The Secret to Attracting Young Families to Your Shopping Center

April 3, 2023
How do you attract families with children to your mall when online shopping and services like Skip the Dishes make it so easy to stay home? You need to make your mall a destination for young families! The secret ingredient to attracting families is adding a fun indoor play area to your mall. Play areas […]
Read More

6 Types of Roadside Attractions That Will Get You Noticed

March 9, 2023
Having unique roadside attractions and landmarks can be a simple solution to support your town’s marketing efforts, but how does one decide what to create as their main piece? After all, with the investment going into this project, you want to make sure it’s not only a unique piece that stands out but one that […]
Read More

Add a note to this photo: