IDS traveled all the way to Saudi Arabia to place our murals and sculpted characters in this spectacular new children’s hospital! This was a large project with five floors of theming that included murals, sculpted characters, and themed play areas.
At select check-in desks, kids will find friendly greeters like a hippo in scrubs or a safari elephant ready to pose for a photo! There are two themed play areas for children that have fabulous play structures.
Floor 1 has a tent with a built-in slide. Two meerkat characters playfully pop their heads through the top. A sculpted log with a precariously perched baby elephant is a fun tunnel for crawling and games of hide and seek.
Floor 2 has another play area which includes a baobab tree slide with a grumpy owl who lost his perch to a young leopard. Custom murals and faux windows with sculpted tent window details are more fun features found in the play areas.
The corridors leading to treatment rooms and clinics feature beautiful silhouette murals, with jungle murals or undersea themes depending on the floor the patients are on.
When visitors go to the cafeteria area of the clinic they can look down and be amazed to see a two-story sculpted waterfall spanning the wall of the mezzanine! Riding on inner tubes down the falls are a hilarious hippo and giraffe and at the bottom are a couple of hopeful crocodiles. Throughout the cafeteria there are also colorful bird sculptures suspended from the ceiling above.
If visitors keep looking up they will spot a playful hot air balloon sculpture full of friendly jungle characters that can be seen from multiple levels.
This large pediatric clinic is sure to be a hit and encourage return visits!
– Mahwish Baber, operations director
We fell in love with the work IDS does the first time we saw it and knew it was perfect for our mission. Our clinic is dedicated to the health and developmental needs of kids. The facility is themed to attract kids and create a sense of well-being from the moment they walk through the doors.
The theming has helped in every aspect of the clinic. Hiring pediatricians is no longer a challenge – once they set foot in the facility they want to work here because the decor speaks to our philosophy and dedication to helping kids. In terms of marketing, everything we do revolves around the theming. We’ve turned the 3D characters into mascots and even print them on the lab coats to make them look less ‘clinical’. All the photo ops have hashtags. Our promotional videos are so colorful. Not to mention what it has done for the kids.
The kids love the theming. One of our groups has started referring to the clinic as “The Fun Center” cementing our desire to make this a place of wellness and development, not a place they are forced to visit.
My work on the clinic included research asking parents of children with different needs what was missing in their care to make our clinic more welcoming. After learning that members of the IDS sales team also have children with varying abilities I knew that they too had insight into what could make the clinic better. Their suggestions were invaluable, such as using silhouette murals within our autism ward, so that children who are uncomfortable with eye contact aren’t surrounded by characters. I really connected with my salesperson Elizabeth as it was all about the kids, not trying to make a sale. We had the same goal in mind to create a sense of well-being.