Technology is constantly evolving. In the past, patients were only able to view your dental office once they arrived at their appointment. With the improvement of cameras and the widespread influence of Google Maps and images, it is easier than ever to let your patients step into your office without ever leaving the comfort of their own homes.
Google offers a feature called “Google Street View” for businesses, which allows users to virtually tour the interior of a business. This is often used for restaurants, shops, and other establishments. But it can be used for dental offices too!
Add a Google Office Tour to Your Business Profile to Make Your Business Page Stand Out
When searching for businesses, consumers use mapping products 44% of the time. Listings with photos and a virtual tour are twice as likely to generate interest.
What is a Google Street View?
Google Street View photo shoots allow Google-certified photographers to create spherical images that are linked together through an easy-to-navigate interface. By clicking on the arrows on a virtual office tour, your potential patients are able to explore your whole office and get excited about the theming you’ve used throughout your practice.
Here’s How to Add a Street View Tour to Your Google Business Listing
There are 2 easy ways to add an interior street view tour to your business listing.
Here are general steps you can follow to add a Google Office Tour to your business page using Google Street View:
- Create a Google My Business Account:
- If you don’t already have a Google My Business account, create one by going to the Google My Business website and following the instructions to set up your business profile.
- Verify Your Business:
- Google will require you to verify your business ownership. This is typically done through a postcard sent to your business address with a verification code. Follow the instructions provided during the verification process.
- Access Google Street View:
- Once your business is verified, log in to your Google My Business account.
- Navigate to the ‘Photos’ Section:
- In your Google My Business dashboard, find the “Photos” tab or section.
- Upload Interior Photos:
- Add high-quality photos of the interior of your business. These photos will be used to create the virtual tour.
- Hire a Google Street View Photographer:
- While you can upload your own interior photos, hiring a professional Google Street View photographer is recommended for a more polished and immersive experience. You can find a trusted photographer through the Google Street View website. Hire the Google Street View team here.
- Work with the Photographer:
- Coordinate with the photographer to schedule a photo shoot of the interior of your business. They will capture 360-degree photos to create the virtual tour.
- Review and Publish:
- Once the photos are taken, review them to ensure they represent your business accurately. Then, publish the virtual tour to your Google My Business listing.
- Promote Your Virtual Tour:
- Share the virtual tour link on your website, social media, and other online platforms to showcase your business to potential customers.
Remember that features and processes on online platforms can change, so it’s a good idea to check the official Google My Business guidelines or contact their support for the most current information.
First Impressions are Key to Gaining New Patients
By providing a beautiful and colorful virtual office tour to explore, you get the chance to grab the attention of potential clients from the very first look. Virtual office tours are easy to add to any website and adding business photos may correlate with a higher local search ranking.
Whether you have a small practice or several large ones, including a virtual office tour for your patients to explore is as obvious as brushing your teeth.
Check out these related resources for ways to make your office stand out:
Hire the Google Street View team to come to your office to create a virtual tour for you.
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
Want more tips for marketing your office? Download the free guide to learn how to claim and optimize your Google business page.