HAVE YOU EVER WONDERED…
HOW TO ATTRACT FAMILIES TO YOUR SHOPPING CENTER
How do you attract families with children to your mall when online shopping and food delivery services make it so easy to stay home? Become a destination! “Experiential Retail” focuses on creating engaging, immersive, and memorable experiences that give customers a reason to visit a physical location instead of shopping online.
Here at IDS, we specialize in crafting customized themed environments, both indoors and outdoors, incorporating vibrant signs and graphics, captivating 3D decor, and delightful holiday displays. Our team will collaborate closely with you to create an experience that families will enjoy.
BENEFITS OF A MALL PLAY AREA
BOOST FOOT TRAFFIC
A dedicated play space attracts families, increasing visitor numbers and bringing in more potential customers.
ENCOURAGE LONGER STAYS
When kids are entertained, families linger—giving adults more time to shop, dine, or explore, leading to higher sales opportunities.
ENHANCE GUEST EXPERIENCE
A kid-friendly environment creates a more enjoyable visit, fosters repeat customers, and generates positive word-of-mouth, strengthening brand loyalty.
EXPLORE EXAMPLES OF
INDOOR PLAY AREAS
WOW FAMILIES
BOOK A FREE CONSULTATION
Book a free consultation with IDS today and find out how to add a memorable, family-friendly experience to your facility.
CUSTOM PLAY AREA FEATURES
CONSIDERATIONS FOR YOUR PLAY AREA
ENGAGING & SAFE PLAY FEATURES
- Built with high-quality, durable, and easy-to-clean materials to ensure longevity.
- A mix of interactive games, slides, climbing structures, and soft play elements to keep kids entertained.
- Designed with age-appropriate challenges for different developmental stages.
COMFORT & CONVENIENCE FOR PARENTS
- Nearby amenities like restrooms, nursing areas, and food courts to enhance the family experience.
- Seating areas with clear sightlines so parents can relax while supervising.
- Shoe & stroller storage to keep the space tidy.
STRATEGIC THEMING & DESIGN
- A visually appealing theme that blends with the mall’s branding and attracts visitors.
- Photo opportunities to encourage social sharing and word-of-mouth marketing.
- Wayfinding signs to ensure easy navigation and accessibility.
WHATEVER YOUR STYLE,
WE HAVE YOU COVERED
No matter what your preferred style, our decor can transform your vision into a reality. Whether you desire a visitor experience filled with lively characters, or a more contemporary ambiance, we have the expertise to design your ideal aesthetic.
Talk to an IDS Creative Consultant today to discover the possibilities.
STRATEGIC PLACEMENT
3 IDEAL LOCATIONS TO ADD A PLAY AREA
1. Vacant Storefronts (Prime Indoor Space)
BENEFITS: Transforms underutilized space into an attraction that drives foot traffic.
WHY IT WORKS: A themed play area inside a former store can act as a destination for families, increasing dwell time and encouraging parents to explore nearby stores.
2. Central Atrium / Common Area (High Visibility)
BENEFITS: Located in a main walkway or open plaza, ensuring maximum exposure and easy accessibility for families.
WHY IT WORKS: Parents can shop or dine nearby while keeping an eye on their kids, and it creates an inviting, community-focused atmosphere that keeps visitors engaged.
3. Food Court or Near Family-Friendly Dining (Convenience)
BENEFITS Encourages families to stay longer, making mealtime more relaxed and enjoyable.
WHY IT WORKS: Parents appreciate a space where kids can burn off energy before or after eating, creating a smoother dining experience and increasing repeat visits.
GET MORE INSPIRATION
REQUEST A FREE PORTFOLIO BOOK
See more of our magical theming and get inspired! This look book will get you thinking about all of the possibilities for your future themed office. The latest volume features photos from our most recent office installs and great success stories from our clients.
EXPERIENCE YOU CAN TRUST
18 YEARS OF PROVEN SUCCESS
IDS is your go-to partner for creating imaginative projects that delight families while attracting new customers to your mall or shopping center. We’ve helped family-focused businesses across the world create amazing experiences for their guest.
IDS brings years of experience to every project. Whether it’s a custom-designed immersive environment or a special play room just for kids, you can count on our team to add unique solutions to your shopping center that are engineered to be durable and fun!
ADD AN INDOOR PLAY AREA TO YOUR RETAIL LOCATION
GET STARTED TODAY
Our Creative Consultants are here to assist you with your project.
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