The IDS Checkup Blog

Hello! We’re the IDS team, the people behind the dental office theming giant that is Imagination Design Studios. We’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, dentistry and more.

Interview with Dr. Brett Pack – A Themed Office is a Blessing

September 15, 2021
Today we’re talking to Dr. Brett Pack and following up with him 2 years after we installed underwater theming in Moses Lake Community Health Center. Find out how the center has benefited from the addition of fun and colorful themed decor. Watch the video to hear from Dr. Pack and marketing manager Stephanie Melcher and […]
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Here, There, and Everywhere! “Parketing” Tips for Your Vehicle

August 14, 2021
This guide will review our top tips to maximize your vehicle wrapping so you can take your practice on the road in style! Studies from 2016 reported that approximately 15.9 million Canadians[1] and 128 million people in the United States[2] commuted daily to work in a personally owned vehicle. According to the AAA, it is […]
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Say Cheese! Playful Photo Op Inspiration

July 6, 2021
The ultimate investment in both marketing and office appeal, a photo op is the perfect way to make a huge impact in your community awareness. Unique and fun, a photo op combines form and function by injecting instant playfulness into your space while also working 24/7 to market your brand. But what type works best […]
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5 Ideas to Add Some Creativity to Your Dental Practice Digital Marketing

June 24, 2021
The secret to successful dental practice marketing is more than just the flash and fanfare of one single eye-catching campaign. Yes, bright colors and bold text are vital to grabbing people’s attention, but a truly great dental practice marketing campaign requires more than just a few social media posts. Common Mistakes Take a look at most dental […]
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How to Create a Dental Newsletter That Deepens Patient Relationships (and Their Trust)

May 18, 2021
How can you build influence and trust amongst your patients when they only come in once or twice a year for a cleaning? By utilizing email marketing that includes your valuable expertise, of course! Staying front of mind via a dental newsletter will help nurture your relationships with your current patients. By providing valuable content, their trust in you […]
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3 Reasons Why Your Dental Practice Should Pivot to Digital Marketing

April 1, 2021
Pivot – that word has been used a lot in 2020, but we’re not talking about maneuvering a couch up your apartment complex’s stairs with Friends! We’re talking about pivoting your marketing strategy for your dental practice to include digital marketing. So, why should you shift away from your traditional dental marketing to include more […]
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The Best Dental Ads and Why They Work for Patient Attraction

March 4, 2021
Dental ads! For many they can be a necessary after-thought. But the best dental ads and why they work are the result of intentional creativity. It’s not to say that all effective ads are merely creative. In fact, overdone creativity can actually work against ad success. Here’s what we know about the best ads – […]
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Important Details for Optimizing Your Office for Patient Acquisition

February 12, 2021
Acquiring new, lifelong patients is a journey. A journey that starts with the patients first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition. That’s no small task. These days patient interaction is skewed by […]
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Increase Traffic by Setting Up a Google Business Profile for Your Office

December 29, 2020
In an effort to gain more visibility on Google, it is important to create a Google business listing, known officially as a Business Profile. It’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible. It is also a great place where you can […]
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What Makes a Dental Practice Successful

November 26, 2020
If you’ve ever talked-up a business to a friend you probably said something like – “…there’s just something about that place…” That “something” involves a lot of factors. And the same applies to what makes a dental practice successful. Success isn’t random. In fact, it requires consistent, intentional energy. Brand First The term, “DNA,” might be a […]
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The Best Dental Marketing Tactics and Strategy

November 19, 2020
What’s the most strategic thing you do in your dental practice (besides patient treatment)? Dental marketing! But what is the best dental marketing tactic and approach? Before you answer and take the next step, your success could rely on a shift in thinking about your overall approach to dental marketing. Is It Really About “Tactics?” […]
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5 Dental Marketing Ideas (and Strategies) for Increased Patient Recall

November 12, 2020
Marketing is more than a one-and-done activity. In fact, as it relates to dental marketing ideas for increased patient recall it requires a more strategic, ongoing approach. Why specifically recall? Mastering the recall process keeps dentistry front-of-mind for your patients. That’s important because it creates a lifetime care focus in their mind rather than a […]
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Why You Should Have a Blog on Your Dental Website

October 16, 2020
If you don’t have a blog on your website, you’re missing out. You’re missing out on improving keyword rankings on search engines. You’re missing out on increasing organic visits to your website. Most importantly, you’re missing out on opportunities to get new patients. According to Hubspot, businesses that blog receive 67% more leads than those that […]
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