The IDS Checkup Blog

Hello! We’re the IDS team, the people behind the business theming giant that is Imagination Design Studios. However, we’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, and more.

Unique Decor Ideas for Libraries

January 17, 2023
Libraries are important places where children and their families can come to learn and explore. As libraries struggle to remain a competitive alternative to various forms of digital entertainment, the need to create an inviting atmosphere that encourages exploration and learning grows every day. With clever decor ideas, you can create a space that is […]
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Recession-proofing Your Dental Business Marketing Strategy in 2023

January 2, 2023
There’s an assumption that dental practices, like grocery stores, are immune to recessions. After all, people need to eat. And they still need to take care of basic health issues. Yet a landmark study published in the Journal of the American Dental Association confirmed what dental professionals who have been through economic downturns already know: […]
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Considerations When Creating Your 2023 Dental Practice Marketing Budget

January 10, 2023
Wow, that year went by quickly. It’s hard to believe that 2023 is here. A new year means it’s time to start setting your marketing priorities and building out your marketing budget. But what are those with an ear-to-the-ground saying about developing a dental practice marketing budget for 2023? Growth-driven dentists should maintain or boost […]
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Multiple photos of clients posing for photos with various mascots

5 Benefits of a Mascot for Pediatric Dental Offices

November 10, 2022
Before we highlight the benefits of having a mascot, let’s answer a few basic questions about mascots in general… What is a mascot? A brand mascot is a character that represents your company, or ‘brand‘. Companies use brand mascots as a spokesperson to promote goods and services as a part of their marketing strategy. What […]
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Do You Have a Media Consent Form for Your Office?

September 7, 2022
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
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The Benefits of Theming for DSOs

June 6, 2022
Dental Support Organizations (DSO) and Dental Group Practices are built by hard-working professionals who have established reliable partnerships to grow their business nationwide. They own and operate anywhere from 10 to 1000 dental practices. Resourcefulness and efficiency are at the core of these organizations’ models – providing management and marketing support so location staff can […]
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Doctor and patient shaking hands.

Optimize Your Healthcare Facilities for Patient Acquisition

April 7, 2022
Convincing new patients to choose you for their care is a journey – a journey that starts with the patient’s first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition. That’s no small feat. These […]
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Digital customer smiling at her laptop as she chats with a virtual assisting bot

Trends to Watch in 2022 – Creating Convenience for Your Clients

January 18, 2022
It’s a new year, so there’s new business and marketing trends for you to check out to keep up-to-date with your competitors. The last 2 years have really driven home the need (and desire) for convenience. The at-home, on-demand world of Skip the Dishes, Amazon, and Netflix has changed the way consumers view obtaining products […]
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‘Word of Mouth’ Has Evolved to No Words at All

November 9, 2021
There was a time when ‘word of mouth’ had a very literal meaning – one human speaking to another in person. And for centuries, it’s been the preferred way to grow a business, brand, or idea. Nowadays, social media has hijacked what it means to grow by “word of mouth.” This should come as no […]
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Here, There, and Everywhere! “Parketing” Tips for Your Vehicle

August 14, 2021
This guide will review our top tips to maximize your vehicle wrapping so you can take your practice on the road in style! Studies from 2016 reported that approximately 15.9 million Canadians[1] and 128 million people in the United States[2] commuted daily to work in a personally owned vehicle. According to the AAA, it is […]
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Say Cheese! Playful Photo Op Inspiration

July 6, 2021
The ultimate investment in both marketing and office appeal, a photo op is the perfect way to make a huge impact in your community awareness. Unique and fun, a photo op combines form and function by injecting instant playfulness into your space while also working 24/7 to market your brand. But what type works best […]
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5 Ideas to Add Some Creativity to Your Dental Practice Digital Marketing

June 24, 2021
The secret to successful dental practice marketing is more than just the flash and fanfare of one single eye-catching campaign. Yes, bright colors and bold text are vital to grabbing people’s attention, but a truly great dental practice marketing campaign requires more than just a few social media posts. Common Mistakes Take a look at most dental […]
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How to Create a Dental Newsletter That Deepens Patient Relationships (and Their Trust)

May 18, 2021
How can you build influence and trust amongst your patients when they only come in once or twice a year for a cleaning? By utilizing email marketing that includes your valuable expertise, of course! Staying front of mind via a dental newsletter will help nurture your relationships with your current patients. By providing valuable content, their trust in you […]
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