The IDS Checkup Blog
Hello! We’re the IDS team, the people behind the business theming giant that is Imagination Design Studios. However, we’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, and more.
Do You Have a Media Consent Form for Your Office?
September 7, 2022 
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
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Do You Have a Media Consent Form for Your Office?
September 7, 2022
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
The Benefits of Theming for DSOs
June 6, 2022
Dental Support Organizations (DSO) and Dental Group Practices are built by hard-working professionals who have established reliable partnerships to grow their business nationwide. They own and operate anywhere from 10 to 1000 dental practices. Resourcefulness and efficiency are at the core of these organizations’ models – providing management and marketing support so location staff can […]
Optimize Your Healthcare Facilities for Patient Acquisition
April 7, 2022
Convincing new patients to choose you for their care is a journey – a journey that starts with the patient’s first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition. That’s no small feat. These […]
Trends to Watch in 2022 – Creating Convenience for Your Clients
January 18, 2022
It’s a new year, so there’s new business and marketing trends for you to check out to keep up-to-date with your competitors. The last 2 years have really driven home the need (and desire) for convenience. The at-home, on-demand world of Skip the Dishes, Amazon, and Netflix has changed the way consumers view obtaining products […]
‘Word of Mouth’ Has Evolved to No Words at All
November 9, 2021
There was a time when ‘word of mouth’ had a very literal meaning – one human speaking to another in person. And for centuries, it’s been the preferred way to grow a business, brand, or idea. Nowadays, social media has hijacked what it means to grow by “word of mouth.” This should come as no […]
Here, There, and Everywhere! “Parketing” Tips for Your Vehicle
August 14, 2021
This guide will review our top tips to maximize your vehicle wrapping so you can take your practice on the road in style! Studies from 2016 reported that approximately 15.9 million Canadians[1] and 128 million people in the United States[2] commuted daily to work in a personally owned vehicle. According to the AAA, it is […]
Say Cheese! Playful Photo Op Inspiration
July 6, 2021
The ultimate investment in both marketing and office appeal, a photo op is the perfect way to make a huge impact in your community awareness. Unique and fun, a photo op combines form and function by injecting instant playfulness into your space while also working 24/7 to market your brand. But what type works best […]
5 Ideas to Add Some Creativity to Your Dental Practice Digital Marketing
June 24, 2021
The secret to successful dental practice marketing is more than just the flash and fanfare of one single eye-catching campaign. Yes, bright colors and bold text are vital to grabbing people’s attention, but a truly great dental practice marketing campaign requires more than just a few social media posts. Common Mistakes Take a look at most dental […]
How to Create a Dental Newsletter That Deepens Patient Relationships (and Their Trust)
May 18, 2021
How can you build influence and trust amongst your patients when they only come in once or twice a year for a cleaning? By utilizing email marketing that includes your valuable expertise, of course! Staying front of mind via a dental newsletter will help nurture your relationships with your current patients. By providing valuable content, their trust in you […]
3 Reasons Why Your Dental Practice Should Pivot to Digital Marketing
April 1, 2021
Pivot – that word has been used a lot in 2020, but we’re not talking about maneuvering a couch up your apartment complex’s stairs with Friends! We’re talking about pivoting your marketing strategy for your dental practice to include digital marketing. So, why should you shift away from your traditional dental marketing to include more […]
The Best Dental Ads and Why They Work for Patient Attraction
March 4, 2021
Dental ads! For many they can be a necessary after-thought. But the best dental ads and why they work are the result of intentional creativity. It’s not to say that all effective ads are merely creative. In fact, overdone creativity can actually work against ad success. Here’s what we know about the best ads – […]
Important Details for Optimizing Your Office for Patient Acquisition
February 12, 2021
Acquiring new, lifelong patients is a journey. A journey that starts with the patients first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition. That’s no small task. These days patient interaction is skewed by […]