The IDS Checkup Blog
Hello! We’re the IDS team, the people behind the business theming giant that is Imagination Design Studios. However, we’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, and more.
What to Include in Your Perfect Indoor Family Play Area
March 31, 2023 
Indoor children’s play areas have become a popular addition to a range of family-friendly businesses in recent years. From shopping malls and family restaurants to gyms and fitness centers, airport waiting areas, hotels and resorts, rec centers, libraries, and more, indoor play areas offer a valuable service for families looking to keep their children entertained […]
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4 Ways a Roadside Attraction Can Benefit Your City or Town
March 9, 2023
With the lasting effects of the pandemic on the tourism industry, it is more important than ever to find ways to attract visitors to your town. However, competing with big cities and their many venues of entertainment can make it difficult to keep up. But what if there was a way to draw in tourists […]
The Secret to Attracting Young Families to Your Shopping Center
April 3, 2023
How do you attract families with children to your mall when online shopping and services like Skip the Dishes make it so easy to stay home? You need to make your mall a destination for young families! The secret ingredient to attracting families is adding a fun indoor play area to your mall. Play areas […]
6 Types of Roadside Attractions That Will Get You Noticed
March 9, 2023
Having unique roadside attractions and landmarks can be a simple solution to support your town’s marketing efforts, but how does one decide what to create as their main piece? After all, with the investment going into this project, you want to make sure it’s not only a unique piece that stands out but one that […]
Recession-proofing Your Dental Business Marketing Strategy in 2023
January 2, 2023
There’s an assumption that dental practices, like grocery stores, are immune to recessions. After all, people need to eat. And they still need to take care of basic health issues. Yet a landmark study published in the Journal of the American Dental Association confirmed what dental professionals who have been through economic downturns already know: […]
Considerations When Creating Your 2023 Dental Practice Marketing Budget
January 10, 2023
Wow, that year went by quickly. It’s hard to believe that 2023 is here. A new year means it’s time to start setting your marketing priorities and building out your marketing budget. But what are those with an ear-to-the-ground saying about developing a dental practice marketing budget for 2023? Growth-driven dentists should maintain or boost […]
5 Benefits of a Mascot for Pediatric Dental Offices
November 10, 2022
Before we highlight the benefits of having a mascot, let’s answer a few basic questions about mascots in general… What is a mascot? A brand mascot is a character that represents your company, or ‘brand‘. Companies use brand mascots as a spokesperson to promote goods and services as a part of their marketing strategy. What […]
Do You Have a Media Consent Form for Your Office?
September 7, 2022
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
The Benefits of Theming for DSOs
June 6, 2022
Dental Support Organizations (DSO) and Dental Group Practices are built by hard-working professionals who have established reliable partnerships to grow their business nationwide. They own and operate anywhere from 10 to 1000 dental practices. Resourcefulness and efficiency are at the core of these organizations’ models – providing management and marketing support so location staff can […]
Optimize Your Healthcare Facilities for Patient Acquisition
April 7, 2022
Convincing new patients to choose you for their care is a journey – a journey that starts with the patient’s first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition. That’s no small feat. These […]
Trends to Watch in 2022 – Creating Convenience for Your Clients
January 18, 2022
It’s a new year, so there’s new business and marketing trends for you to check out to keep up-to-date with your competitors. The last 2 years have really driven home the need (and desire) for convenience. The at-home, on-demand world of Skip the Dishes, Amazon, and Netflix has changed the way consumers view obtaining products […]
‘Word of Mouth’ Has Evolved to No Words at All
November 9, 2021
There was a time when ‘word of mouth’ had a very literal meaning – one human speaking to another in person. And for centuries, it’s been the preferred way to grow a business, brand, or idea. Nowadays, social media has hijacked what it means to grow by “word of mouth.” This should come as no […]
Here, There, and Everywhere! “Parketing” Tips for Your Vehicle
August 14, 2021
This guide will review our top tips to maximize your vehicle wrapping so you can take your practice on the road in style! Studies from 2016 reported that approximately 15.9 million Canadians[1] and 128 million people in the United States[2] commuted daily to work in a personally owned vehicle. According to the AAA, it is […]
