The IDS Checkup Blog

Hello! We’re the IDS team, the people behind the business theming giant that is Imagination Design Studios. However, we’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, and more.

Do You Have a Media Consent Form for Your Office?

September 7, 2022
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
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Our Top 4 Attention Grabbing Building Exterior Ideas

June 28, 2021
Be honest – would you rather your patients say they booked with your practice just because it’s closest to their house or because their kids can’t stop talking about the giant octopus on the roof and they had to come? The answer is obvious. Transforming your office from a regular building to a legendary local landmark can […]
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5 Ideas to Add Some Creativity to Your Dental Practice Digital Marketing

June 24, 2021
The secret to successful dental practice marketing is more than just the flash and fanfare of one single eye-catching campaign. Yes, bright colors and bold text are vital to grabbing people’s attention, but a truly great dental practice marketing campaign requires more than just a few social media posts. Common Mistakes Take a look at most dental […]
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Top 11 Creative Reception Desks

June 14, 2021
It’s the first and last thing your patients see when they walk through the door of your office, so why not make it exciting? Your reception desk is the first point of contact for any visitor to your practice, new and returning. It acts as the focal point of your office space, drawing the eye […]
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8 Color Schemes and What They Mean for Your Office Vibe

June 7, 2021
When designing your dream office, there is nothing more important than attention to detail. From the light fixtures to the baseboards, no feature is too small. But what about your color choice? How impactful is color? Simple answer? Very! When you consider the volume of dental and medical office color schemes available to choose from, color just […]
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How to Create a Dental Newsletter That Deepens Patient Relationships (and Their Trust)

May 18, 2021
How can you build influence and trust amongst your patients when they only come in once or twice a year for a cleaning? By utilizing email marketing that includes your valuable expertise, of course! Staying front of mind via a dental newsletter will help nurture your relationships with your current patients. By providing valuable content, their trust in you […]
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3 Reasons Why Your Dental Practice Should Pivot to Digital Marketing

April 1, 2021
Pivot – that word has been used a lot in 2020, but we’re not talking about maneuvering a couch up your apartment complex’s stairs with Friends! We’re talking about pivoting your marketing strategy for your dental practice to include digital marketing. So, why should you shift away from your traditional dental marketing to include more […]
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Our Top 8 Pediatric Dental Office Styles to Inspire Your Design Strategy

March 26, 2021
If you’re considering making upgrades to your office, or you’re opening a new clinic, the best first step is to create a mood board of inspiring spaces. While in this stage of planning, try to think outside the proverbial “box” of dental office design strategy. There are so many interesting decor options to consider, allow yourself […]
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4 Strategies for Improving Patient Satisfaction Through Clinic Experience

March 23, 2021
It’s been said that happiness is connected to one’s circumstances. To translate this sentiment to your business, it’s better to say that improving patient satisfaction is connected to the overall clinic experience! While you might not want to take full responsibility for the happiness (or unhappiness) of your patients, assuring they have the best possible […]
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Top-Shelf Anxiety Books for Kids to Add to Your Clinic Waiting Area

March 11, 2021
Distraction is a go-to tool in a parent’s utility belt. A favorite snack or a well timed “wow, look at that!” can quickly take a kid’s mind off of whatever is causing their fear, panic, or anxiety. Books can work wonders for reducing kids’ anxiety as well, which is why it’s a good idea to have […]
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The Best Dental Ads and Why They Work for Patient Attraction

March 4, 2021
Dental ads! For many they can be a necessary after-thought. But the best dental ads and why they work are the result of intentional creativity. It’s not to say that all effective ads are merely creative. In fact, overdone creativity can actually work against ad success. Here’s what we know about the best ads – […]
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How Dentists Can Eliminate Anxiety in Kids During Their First Appointment

February 25, 2021
“I love going to the dentist!” It might be a stretch thinking you’ll hear that from most kids. Even so, that perspective can motivate you as a dentist to deal with anxiety in kids during their first appointment. Almost 20% of school age children are afraid of a dental visit. Those in that range, and the […]
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Reduce Dental Anxiety with “The Kids’ Guide to the Dentist”

February 18, 2021
Going to the dentist can be scary for children, so it’s important to address their dental anxiety in a way that’s both kind and encouraging. Helping a child face their fears of the dentist will help set them up for a positive interaction and a stronger lifetime relationship with dentistry.  Common Causes of Dental Anxiety Think about […]
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