The IDS Checkup Blog
Hello! We’re the IDS team, the people behind the business theming giant that is Imagination Design Studios. However, we’re not just about cool office decor, we’ve got news, stories, design inspiration, advice about marketing, and more.
Do You Have a Media Consent Form for Your Office?
September 7, 2022 
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA was created many years before social platforms became the omnipresent media giant it is today. As a result, there are no specific rules outlining social media use. […]
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The Best Dental Marketing Tactics and Strategy
November 19, 2020
What’s the most strategic thing you do in your dental practice (besides patient treatment)? Dental marketing! But what is the best dental marketing tactic and approach? Before you answer and take the next step, your success could rely on a shift in thinking about your overall approach to dental marketing. Is It Really About “Tactics?” […]
5 Dental Marketing Ideas (and Strategies) for Increased Patient Recall
November 12, 2020
Marketing is more than a one-and-done activity. In fact, as it relates to dental marketing ideas for increased patient recall it requires a more strategic, ongoing approach. Why specifically recall? Mastering the recall process keeps dentistry front-of-mind for your patients. That’s important because it creates a lifetime care focus in their mind rather than a […]
Our Top 5 Hands-Free Waiting Room Ideas to Engage and Entertain Patients
November 10, 2020
Between the social distancing policies, masks, extra PPE, and barred-off areas, your waiting room might be feeling a bit cold, unfriendly, or even a little scary to your patients these days. Or maybe you’ve looked around your empty waiting room while patients wait in their cars and thought it looked dull or lonely. If that […]
How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)
November 5, 2020
There’s no doubt that dentistry is a health essential and that you’re committed to helping people prioritize their oral health. This priority is probably one of the factors that drives you to strategize about how to get more patients in your dental office. It’s a win-win, really! Patients improve their dental health. Your practice increases […]
How to Improve Patient Satisfaction in 7 Steps
October 29, 2020
Every practitioner wants their patients to leave happy, but what exactly does that mean and why does it matter? Well, when “happiness” is measured by how to improve patient satisfaction it’s worth investing your energy. Patient satisfaction also presents something of a paradox. What makes a patient happy may or may not ultimately be in […]
5 Goals for Improving Patient Experience in Your Pediatric Dental Practice
October 20, 2020
Like adults, children seek comfort and security in most situations. Dental care is no exception. That sets the bar high for improving patient experience in your pediatric practice. An intentionally designed environment can help calm any fear, anxiety, or distrust of dentistry a difficult to treat child may bring to an appointment. According to Jason […]
Why You Should Have a Blog on Your Dental Website
October 16, 2020
If you don’t have a blog on your website, you’re missing out. You’re missing out on improving keyword rankings on search engines. You’re missing out on increasing organic visits to your website. Most importantly, you’re missing out on opportunities to get new patients. According to Hubspot, businesses that blog receive 67% more leads than those that […]
The Importance of a Website for Promoting Your Dental Practice
October 15, 2020
The yellow pages are a thing of the past. Having a website is an important, if not the most important, part of your marketing plan. Today, the majority of your potential clients are using the internet to find the services and products that they need. When someone is looking for a dentist, they are most […]
How Patient Experience in Healthcare Impacts Revenue Growth
October 14, 2020
It might seem strange to put a dollar-value on a conversation, but it actually makes perfect sense. Why? Because patient experience in healthcare really impacts revenue growth. First, ask yourself – are you treating each patient encounter as if it could positively or negatively affect your bottom-line? It’s not about prioritizing the financial gain…it’s about […]
What is Patient Experience and Why Does It Matter?
October 1, 2020
“It’s not what you look at that matters, it’s what you see.” Those words from Henry David Thoreau have broad application. They especially help answer the question, what is patient experience? Essentially, patient experience is often less about what’s obvious and more about those in-the-margins or between-the-lines realities that are truly “seen”. Every dental practice operates […]
FAQ about Covid-19 and Keeping Your Theming Clean
September 23, 2020
Preventing the spread of germs and limiting common touchpoints is a hot topic right now. Luckily, IDS theming is easier to keep clean than you may think! Not only are our products perfectly suited to regular cleaning in a clinical setting, but they are resistant to fading and scuffing. FAQ ABOUT COVID-19 AND KEEPING YOUR […]
Case Study – Adding Theming to Increase Profitability and Patient Satisfaction
August 3, 2020
One of the main benefits of IDS office theming is how it can help you grow your business faster. IDS has themed over 300 offices and more than 30% of our clients have come back to theme a second (or third, or seventh) additional office. Theming has brought them success and allowed them to expand, […]