Once your office has been completed, the importance of a Grand Opening Theme Reveal should not be undervalued. Whether you have themed an existing office or built one from the ground up, a Theme Reveal is a perfect opportunity to connect with the community and gain new patients.
By hosting an event for families, it is considerably easier to draw in potential new patients and get everyone in your community excited about the theme you’ve created. Existing patients will get a sneak peek at the office before they come in for an appointment. Kids have the chance to explore and get comfortable in the office, helping alleviate anxiety and getting them excited about visiting the dentist.
This is also a great option if you can’t get theming installed before your official business start date. Have a soft launch to get the business going and smooth out any kinks, then celebrate in a big way when you get your theming installed!
1. Choose an Event Date and Spread the Word About Your Grand Opening
Choose a date for your Grand Opening Theme Reveal party. Alert local newspapers, send a message to mommy blogs, advertise in school newsletters, send out a notice to your existing patients, and create some buzz for your new, improved office on social media!
2. Host a Ribbon-Cutting Ceremony
Incorporate a formal ribbon-cutting moment into your event. Invite local officials, chamber of commerce representatives, or influential community members to participate. This can generate positive media coverage and enhance your office’s reputation.
3. Guide the Party from Outside to Inside
If you party starts outside, people walking past your event will be drawn in and want to know more. A tour of the inside to show off your theming is important as well, but make sure you grab attention and draw in visitors with fun and balloons. Then you can have tours of the inside of your office, showing off you great theming.
4. Bring in Local Entertainment for Kids and Adults
Your event can be as big or small as you want!
- Invite sports mascots and local sports celebrities to sign autographs for your patients.
- Have someone dress as the tooth fairy to entertain kids.
- Hire artists to paint children’s faces and clowns to hand out balloon animals.
- Get a band to play some music for children and adults to dance to. This will also draw attention to people who can hear your party from a distance.
5. Serve Food at Your Party!
Nothing brings in crowd faster than a BBQ or a pancake breakfast as part of your reveal. Kids loooove hotdogs.
6. Have a Photo Op Available for Guests
Whether it’s an IDS themed prop, pictures with the tooth fairy, or a basket of kid-sized costumes in front of your dental office logo, make sure your name is getting shared on social media by the people attending your event.
7. Run a Contest for Party Attendees
Everyone loves prizes! Have a draw where attendees must write down their name and email to sign up for your newsletter. Or run a social media contest for the best photo op image tagged with your party hashtag.
8. Offer Exclusive Event Promotions
Attract even more attendees by offering event-only deals, such as:
- Discounts on first appointments for new patients.
- Free dental consultations for families attending the event.
- Branded goodie bags with dental care items, like toothbrushes, floss, and stickers.
9. Partner with Local Businesses
Collaborate with nearby businesses to amplify your event. For example:
- Local bakeries or cafes could provide treats.
- A nearby bookstore might set up a booth with themed children’s books.
- Gyms or wellness centers could sponsor giveaways, promoting mutual business growth.
This partnership creates a win-win situation, broadens your reach, and strengthens ties with the community.
10. Live Demonstrations or Interactive Activities
Set up stations where kids can learn something fun and dental-related. Ideas include:
- Tooth brushing challenges with fun timers and prizes.
- Interactive displays showing how teeth grow and why dental care matters.
- “Decorate a Tooth” craft stations, where kids can design and color their own tooth cutouts.
These hands-on experiences make dental health education enjoyable and memorable.
11. Document the Event for Future Marketing
Capture the energy and excitement of your Theme Reveal to use in future promotions. Hire a photographer or videographer to create:
- Highlight reels for your website and social media.
- Photos for email campaigns and print materials.
- Testimonials from families about their experience at the event.
This content can be repurposed to attract new patients long after the event is over.
Create a Welcoming Environment, Invite Patients in, and Set Yourself Up for Success!
A Grand Opening Theme Reveal isn’t just an event—it’s an opportunity to connect with the community, showcase your incredible new themed space, and establish your office as the go-to dental practice for families. Whether through food, fun, or creative contests, every element contributes to an unforgettable experience.
By following these steps, your event will be a marketing success and a stepping stone to lasting relationships with your patients.
This is all apart of your greater dental marketing strategy. Regardless of which stage you are at in the design and build process for your dental office theming, it is never too late to start planning your Grand Opening Theme Reveal to bring in new patients.
You can find all these tips and more in our free Marketing Guide for Dentists. Grab your copy today and read it on the go.
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Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.
Victoria
Senior Designer
Bachelor of Applied Arts in Visual Communications
Joined IDS in 2010