In the world of dental marketing, creativity can be a game-changer, and today, we’re excited to delve into a captivating case study that showcases the ingenious use of a mascot to promote a pediatric dental office.
Discover how a dentist’s decision to introduce a cheerful and memorable character transformed their practice’s image and brought about remarkable results.
Case Study: See a Successful Mascot in Action
One of our clients, Dr. Bill Martin of Martin Kids Dental and Orthodontics, has been utilizing his mascot in amazing ways! We want to show off some of the successful ways he has used his mascot characters in his office and around his community.
Drawing inspiration from the local bayou wildlife, along with the well-known football team in the area, Martin Kids Dental has three charming characters for kids to fall in love with. A turtle, alligator, and frog (Phineas the Frog is Dr. Martin’s personal favorite).
First, the IDS team altered his existing “M” logo, adding in these 3 special mascot characters.
These characters appear in and around his office in his themed decor in 3D sculptures, posing as friendly photo ops, playing around in the murals, and on eye-catching wall-busting exterior signage.
The Martin team successfully uses their interior decor all over their website and social media. Check out these photos of patients from their Facebook feed with freshly applied braces and those who have finally had them taken off. The “Wired” and “Wireless” signs are a great touch!
Dr. Martin even created a costume version of his main gator character – Martin (or Marty) the Gator. This huggable, loveable, portable mascot gets around town.
Marty shows up in all their team group shots – he is one of the crew after all!
Marty has been touring around schools, helping teach kids about good dental hygiene.
And he gets to attend family events and expos. This friendly mascot makes Dr. Martin’s table approachable for kids. If kids go, parents will follow, and the Martin team gets their chance to do their health and sales pitch.
Dr. Martin is getting great mileage out of his mascot. He is known around town for his characters.
When I go around town and say “Hi, I’m Bill Martin, the Orthodontist at Martin Kids” the first thing they say is “Oh my gosh, that’s the alligator that comes out of the building.” We’ve since had people stopping by and taking pictures, it’s great.
Bring Your Mascot to Life with IDS
Uncertain about how to initiate the process of crafting a mascot for your workplace? Reach out to Imagination Design Studios (IDS) and our Creative Consultants will be thrilled to assist you. IDS is your key to turning your office atmosphere from ordinary to an enchanting patient experience. Our skilled design team at IDS can design a mascot for your organization by crafting logos and seamlessly integrating it into the overall theme of your physical office environment.
Our business friend Street Characters has helped make some of our designs come to life in the form of mascot costumes.
Check out these other resources on how to use a mascot to promote your office:
5 Tips for Getting the Most Out of Your Office Photo Op
5 Benefits of a Mascot for Pediatric Dental Offices
