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5 Tips for Getting the Most Out of Your Office Photo Op

IDS Essentials™ Collection Marketing Tips Product Information Social Media Tips

August 1, 2019

With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great dental office promotion idea for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.

HERE ARE 5 TIPS TO ENSURE YOU ARE GETTING MAXIMUM VALUE OUT YOUR PHOTO OP:

 
1. Make Sure Your Dental Office Photo Op is ‘Share-Worthy’

Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment. 

2. Create a Subtle Brag for Parents

Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”

To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.

If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.

If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!’

Want more tips like this? Download the free guide to learn more tips to help you get more patients in your dental office.

3. Make Sure Your Brand is Along for the Ride

You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of two things: your medical or dental office logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.

4. Run a Contest with Your Photo Op

One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.

One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.

If you want more tips on running a contest in your office or on social media, check out out free marketing guide for more great insights.

5. Mix it Up Seasonally

Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.

GET STARTED ON YOUR OFFICE NOW!

Don’t hesitate to chat with us about how theming can help market your business. Call us for a free consultation at 1.888.884.4102. You can also email us at info@IDSkids.com.

IDS theming is not an expense; it is an investment in your business.

Invest in Your Patients

Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you create can help you achieve a better patient experience.

• Reduce patient anxiety and enhance their relaxation
• Prime patients and families for their appointments
• Create positive dental care experiences

Invest in Your Business

Maintain your edge in the crowded dental service space. Attention to details in your niche can transform your environment and overall patient satisfaction…whatever your dental niche.

• Create “buzz” in the community you serve
• Accelerate patient referrals
• Generate positive online reviews

Get more marketing tips and tricks to help grow your office:

3 Quick Tips on Using Theming as a Social Media Promotional Tool

Creating Online Buzz Starts Offline for Dental Practices

Key Strategies to Jump-Start Your Dental Marketing

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience. 

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Gavin

Strategy and Business Development
Joined IDS in 2018