With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great dental office promotion idea for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
5 Key Tips to Maximize Your Dental Office’s Social Media Photo Ops
1. Make Sure Your Dental Office Photo Op is ‘Share-Worthy’
Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.
2. Create a “Subtle Brag” for Parent Engagement on Social Media
Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”
To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.
If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.
If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!’
Want more tips like this? Download the free guide to learn more tips to help you get more patients in your dental office.
3. Integrating Your Brand into Dental Office Photo Opportunities
You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of two things: your medical or dental office logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.
4. Boost Engagement with a Social Media Contest in Your Dental Office
One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.
One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.
If you want more tips on running a contest in your office or on social media, check out out free marketing guide for more great insights.
5. Keeping Dental Office Photo Ops Fresh with Seasonal Updates
Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.
Transform Your Dental Office with Effective Theming Today
Don’t hesitate to chat with us about how theming can help market your business. Call us for a free consultation at 1.888.884.4102. You can also email us at info@IDSkids.com.
IDS theming is not an expense; it is an investment in your business.
Invest in Your Patients
- Reduce patient anxiety and enhance their relaxation
- Prime patients and families for their appointments
- Create positive dental care experiences
Invest in Your Business
- Create “buzz” in the community you serve
- Accelerate patient referrals
- Generate positive online reviews
Get more marketing tips and tricks to help grow your office:
3 Quick Tips on Using Theming as a Social Media Promotional Tool
Creating Online Buzz Starts Offline for Dental Practices
Key Strategies to Jump-Start Your Dental Marketing
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.