5 Tips for Getting the Most Out of Your Office Photo Op
With social media playing an ever more critical role in marketing, it’s no surprise that photo ops are becoming a trend in clinic waiting rooms the world over. It’s a great dental office promotion idea for using your physical office space to drive social media activity (like posts and shares) and can really help a practice gain organic traction in the online parent community.
HERE ARE 5 TIPS TO ENSURE YOU ARE GETTING MAXIMUM VALUE OUT YOUR PHOTO OP:
1. Make Sure Your Dental Office Photo Op is ‘Share-Worthy’
Parents are always on the lookout for the next moment that will produce an eye-catching, adorable photo of their little ones. Make sure that your photo op features vibrant colors and something that will really make kids smile. It’s all about curating that perfect social media moment.
2. Create a Subtle Brag for Parents
Beyond the adorable moment, parents are secretly looking for the opportunity for a subtle brag. For example, “Look at how much fun my kid had at the dentist… Oh, and no cavities!”
To play into this desire, add some props to the scene that allow kids to proudly advertise ‘Cavity-Free Today!’, ‘Had a Great Appointment!’, or ‘I was Brave Today!’.
If you’re an optometrist, try a sign that says ‘New Glasses Day!’ or ‘My First Pair of Glasses!’.
If you’re a doctor, ‘I Was Vaccinated Today!’, ‘I Got a Shot Today!’, or ‘I’m All Better!’
Want more tips like this? Download the free guide to learn more tips to help you get more patients in your dental office.
3. Make Sure Your Brand is Along for the Ride
You get the most marketing value from a photo being posted to social media if those who see it know where it was taken. We suggest a combination of two things: your medical or dental office logo subtly included in the scene somewhere – it can be incorporated in the background scene, on a signpost that’s in the shot, or perhaps on the t-shirt of the photo op character. Next, utilize hashtags and encourage parents to tag your office when they post the picture. Make this easy on them by ensuring your hashtags and social media handles are easy to find and are included on any take-home paperwork they may receive.
4. Run a Contest with Your Photo Op
One of the best ways to nurture parent-driven activity online is to run a contest. Weave this together with your photo op by allowing the posting of the photo as entry into the contest. Use a unique hashtag to easily identify entries online and make your prize something family-focused such as passes to a local amusement park or a family picnic prize pack.
One thing to note here – not every parent will be open to posting photos of their kids on social media, so be sure to supplement the above with an offline entry ballot as well. This way parents have the opportunity to enter without being ‘forced’ to post pics of their kids online.
If you want more tips on running a contest in your office or on social media, check out out free marketing guide for more great insights.
5. Mix it Up Seasonally
Parents don’t want to look like they are posting the same photo more than once, which is why you’ll need to put some thought into keeping your photo op current. It can be as simple as adding some seasonal props like a Santa hat on your character or adding some pumpkins and cobwebs around Halloween. The trick is to make the photo op reflect what’s current now.
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