If you don’t have a blog on your website, you’re missing out. You’re missing out on improving keyword rankings on search engines. You’re missing out on increasing organic visits to your website. Most importantly, you’re missing out on opportunities to get new patients. According to Hubspot, businesses that blog receive 67% more leads than those that do not!
There are 2 main reasons why you should have a blog: it helps with your search engine rankings, and it helps potential clients see you as an expert in your area. Let’s dive deeper into what that means.
1. SEARCH ENGINES LIKE BLOGS
Search engines like original content, sites with a high volume of content, and content that is updated on a regular basis. You’re not going to be updating your homepage every month so how do you achieve this? The easiest way to create content is with a regularly updated blog.
But wait, don’t just start spamming your website with whatever topic comes to mind. You also need to create GOOD content to get people to click on your blog. Focusing on educating readers, not just selling services or talking about your business, is key. People want information that will help them personally. You won’t be able to get anyone to read your blog if your posts don’t appeal to your target audience.
Here are some interesting and educational ideas you could write about that might interest parents:
The Top 5 Children’s Toothpastes Ranked by a Dentist.
The Best Halloween Candy for Your Children’s Teeth.
How to Prepare for Your Child’s First Trip to the Dentist.
Are Dental X-Rays Safe for Children?
How to Keep Your Child Calm During a Dental Appointment.
Coming up with additional topics is easy. What questions are the parents visiting your office asking? What are their concerns? Answer the questions that they are asking in person and searching for online.
You can also talk about new treatment techniques and the benefits to your patients. Announce any new equipment or technology being added to your practice – patients will feel confident about going to a dentist that is using up-to-date equipment. Talk about seasonal events, like getting kids ready for back to school.
The more relevant your topics are to your readers, the clicks and engagement you gets, the more search engines view you as an authority on the topic that you write about, boosting your ranking in search results.
As a bonus, your blogs can be shared as a social media post, making your feed a useful source of information, and getting more clicks back to your website.
2. POTENTIAL CLIENTS LIKE BLOGS
Patients like hearing ‘inside’ knowledge about a topic. It helps to build trust and in their mind it will cement you as an expert in your field. Clients will see you as an authority on dental health when you provide answers to their questions. Ultimately, they will seek you out in person to help care for their children’s teeth.
If they really relate to the content, the may share your articles amongst their friend and families, further increasing your potential client base. Be sure to make your blog easy to share through social media and email to encourage this activity!
Not a write? Not a problem!
Not a writer or just too busy? Leave writing to the experts. You can hire copywriters who specialize in dental related topics to create content for your website.
Here are a few good places to start your search for a professional copywriter:
Here are a few example blogs to inspire you:
There are plenty of dentists out there already who are setting the standard for dental blogs. Check out a few of them to see how you can incorporate a blog into your own website and marketing plan.
A pediatric dental practice blog: Polka Dot Dental Blog
A blog from a DSO: Word of Mouth Blog
A general dentistry blog: 123 Dentists
Check out these related resources for improving your marketing efforts:
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
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From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.
Bachelor of Applied Arts in Visual Communications
Joined IDS in 2010